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Energetic Employees of Adidas

Sport is no endless, which is both Adidas catchword all over the world, and it is one aspect of our business culture. Another aspect is diversified employees. Adidas employees come from different trades as well as different countries and regions. Being an international business, not just part of Germany, Adidas' nationality should be ignored. Fair competition with team spirit is the third aspect. Adidas staff is promoted via one's own performance to confirm one's own competence and dedication.
Enterprise culture needs to be specified. Many managers think that the words "enterprise culture" is too illusory, so enterprise culture should not be just in oral form. It should be specified actions and let employees could touch and feel that it is reflected around our work.
In these 50 years, everything Adidas people did is to help athletes in order to let them have better performance and better images. Adidas employees and all sports lovers have been linked together by "sports". When I walked into Adidas company, I could deeply feel athletic atmosphere here. Employees are all in Adidas sportswear at work, and bright colored modern office surroundings are ornamented with photos of world first-rate sports stars sponsored by Adidas. All company staff, however busy, will participate in the activity of "Adidas sports night" energetically on Thursdays to enjoy delight in sports.
Adidas has six values, credible, heartening, original, commitment, loyalty and practiced, which is not only concrete reflection of our business culture, but also all staff's work instructions. We particularly invited well-known training company to organize a list of training activities focused on the themes of business culture and company values, in order to make all employees deeply soak in the meanings of these six values. Trough playing games, employees could taste the quintessence of business culture, besides personnel resource department also formulated "Keep It Alive" Plan, making business culture live in employees' hearts.
What role dose HR department play in practicing business culture? Being like a driver, HR department only plays an improving role for business culture, and the real implementation is relied on each department's cooperation. Therefore, advanced management's attention is pretty significant if charisma of business culture is truly embodied in business.
"To establish a good enterprise culture" is one of the three major goals of Adidas Company in China. In order to achieve this goal HR department Formulated Adidas China human resource strategy. Company's HR strategy is not only formulated by HR department, but also the joint participation of the chairman, different departments' chief inspectors and world famous human resource company, combined with Adidas enterprise culture and business goal in China, which fully embodies the spirit of Adidas enterprise culture and values.
Adidas business culture's spirit of fair competition and honest credence is fully embodied by its payment system. Staff's salary and their performance are linked together, with the dominant idea of our payment system "Pay for Performance", besides, our payment system implements principle of "fair and transparent". Because the topic of compensation is very sensitive in any enterprise, we don't expect our employees to be suspicious with each other, and cause bad environment in company. Our aim is to make staff realize that good opportunity for promotion belongs to everyone in the company, and they are inspired to gain better self-development. Empoyees are very welcome this system, thus a "fair competition environment" is imperceptibly shaped in the enterprise.

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Article Added on Thursday, March 8, 2012
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