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Why SMS Marketing Campaigns Are Still Successful

Even as the world turns to social media, many businesses continue to achieve great results with their SMS marketing campaigns. Through the use of SMS text messages, companies can easily keep people informed about special products, services, and news that might interest them. SMS can quickly connect with subscribers to almost any wireless service with almost any handset, making it one of the most ubiquitous services around. SMS campaigns also have a high success rate because recipients typically view their text messages when they are received.

Although companies can benefit by marketing through text messaging, success is not automatic. A poorly designed marketing program can result in negative feedback that can hurt business more than it helps it. By following a few simple tips, however, any business can setup and run a successful SMS advertising campaign that delivers impressive results in return for a relatively small investment.

Use Opt-in Subscribers Only

Mobile phone number lists for sale tempt marketers to get a quick start on their campaign. However, unsolicited text messages enrage many mobile phone users, suggesting that marketers should avoid sending spam to cell phones.

Inviting customers and prospects to voluntarily join an SMS list helps lay a foundation for a successful program. Companies can include such invitations on receipts and invoices as well as on online contact forms, Facebook pages and email messages. Retail stores and restaurants can post signs, encouraging their customers to enrol in SMS lists.

Many automated SMS list managers use an opt-in procedure that prevents anyone from accidentally subscribing to the list. This helps ensure that people on the list are genuinely interested in receiving text messages from the business. To begin the enrolment process, users typically must send a text message to the list's number. After sending their request, recipients receive an automated response from that asks for user confirmation before beginning the subscription.

Evaluate Goals and Critical Success Factors

When planning any marketing campaign, businesses should define its goals and its critical factors for success. This keeps the program focused and provides a way to evaluate it for success. A few common success factors include the simplicity, quality content, customer interaction and usefulness of the marketing program.

Make it Short and Sweet

Although almost all text messages are opened, but only about one-third of them are read. This means marketers should make messages personal and readable to improve the likelihood that recipients will read them. For example, adding messages with a personalised greeting and succinct content improves chances for success.

Other Factors

SMS messaging is time sensitive. Marketers should check the latest statistics to help them decide the best day and time to send their broadcasts. Text messages can also include hyperlinks that give recipients the option of invoking data services to learn more about the content.


Upon completion of an SMS marketing campaign, companies should evaluate its results and compare them to stated objectives. The information gleaned from one program can make the next one even more effective.

About Author Jamie Simpson :

Mobile Interactive Group help businesses to achieve successful, profitable <a href="" target="_blank">SMS marketing</a> campaigns

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Article Added on Sunday, March 4, 2012
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