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Textile and Garment Industry in Action to Protect Intellectual Property Rights





Not original, the brand is no soul, no strong product competitiveness. Textile and apparel industry to drastically increase R & D investment, the development of original technology, cultivate independent brands, to the low end of the industrial chain link from the rapid increases can be achieved from the "Made in China" to "create" the transformation.

"Designer" budding.

October 1, 2006, Chinese fashion designer Xie Feng boarded the Paris Fashion Week, the stage for international fashion brands in China brought a "Giffen" in the Session conference, this is the first time designers Paris Fashion Week officially admitted. January 16, 2007, Chinese fashion designer brought into account cultural wave, "Li Lang", became the first Chinese into the Milan Fashion Week, Men's brand. February 3, 2007, Chinese fashion designer Yang Ziming with a "carbene" into the New York Fashion Week, the world's top fashion event.

February 25, 2007, "Giffen" appeared again in Paris Fashion Week, but the exception Garments Co., Ltd. Guangzhou Design Director Mark also brought the Paris fashion week "useless" fashion.

With our designers with their design first test in the international apparel arena edge, "designer brands" are going to the people's perspective, China is increasingly sophisticated designer brand groups.

"Consumer demand for personalized determine the emergence of designer brands." China Fashion Designers Association, Mr Wang believes that "designer label" different from the normal own brand, the most important feature is the designer of the brand culture and design enriched content. Designer brand "personality", "rare", "quality" characteristics, to determine their individual needs consumer groups have a special consumer groups, and general brand is targeted at mass consumers. Original high-end brand positioning, with the development of the times, the consumption of Chinese society tend to change from mass to personalized, designer brand came into being.

Textile and garment enterprises "independent innovation" brand new phase.

Part of both the strength and popularity of large enterprises, in addition to the original brand, not just to meet new product, but also started a "new brand" of development, would not only enrich the level of enterprise products, categories, and also to the core brand strength to consolidate.

"Bosideng" sit tight in down coat industry leader in top spot at the same time, the men suits, women, casual wear and children's wear and sports product extension.

Li Ning Company revenue a year from 3.5% for the design and development, Li Ning to set up now is a huge brand empire, while the previous Li Ning is doing a small money maker.

As exports of knitted apparel industry champion, which made Qingdao International Strategy Group to seize the high frontier, to the core competitiveness of recycling innovation in recent years, they continue to speed up the combination of research science and technology innovation practice, established the China Knitting Industry The first state-level technology center, in the fabric, style, brand new breakthrough in the design, create competitive products. In recent years, namely, the Innovation Fund of eight million yuan each year into more than a cumulative total of 630 new technologies, new product 7350.

In the design and development, the U.S. Masters? Bonwe cultivated a team of world-class designers, and with France, Italy and Hong Kong's famous designers of long-term cooperation.
We look forward to more Chinese original brand was born.

China refused to fake Exhibition.

Strengthen the Convention calls for protection of intellectual property increasingly strong intellectual property protection in China is accelerating the show. Fair as a major international trade fairs, always attached importance to IPR protection. Canton Fair set up a more complete and effective intellectual property protection system, its practices and experiences around the exhibition for the protection of intellectual property provides a useful reference work.
9 square meters of exhibition area, even put a 11, "counterfeiting not" warning signs.

Fair site in China, many exhibitors have attached great importance to IPR protection. Of China previous delivery was sometimes associated with intellectual property infringement complaints, but after receiving an infringement of it really is not much, because a growing number of exhibitors paying attention to protect their patents, while respecting the intellectual property of others .

Beijing Fabric Exhibition held since 97 years since the show appears causing the organizers of the importance of intellectual property disputes, intellectual property counsel for many years invited in will be proficient.
About Author Frbiz Tian :

I am a professional editor from <a href="http://www.frbiz.com" target="_blank">http://www.frbiz.com</a>, and my work is to promote a free online trade platform.


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Article Added on Saturday, September 24, 2011
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