Flyers have always been a popular means of advertising tool for many industries and service providers in Singapore. These flyers come in all designs and dimensions, with the majority in A5 size which is half of A4. (A5 is 148mm × 210mm)
More than 80% of the flyer ads are from property agents. These service providers furiously spread their services through printed copies of their messages, very often including a image of their friendly expressions. One of my business friend higlighted to me that property agents advertise in this manner probably because they are mainly service providers and have to display a positive image to their customers. In order to portray such apperances, they have to show their faces in their advertisements, be it in newspapers, magazines or flyers.
Forms of Distribution
Flyers are usually being slot into letter boxes or doors of every HDB flats. They termed it door to door distribution. Nowadays, you can see flyers being posted on notice boards of crowded places like Hdb estates, outside Mrts stations and Cold Storages or NTUC Finest super marts.
Occasionally if you are observant, tiny ads are being sticked onto pillars of lift lobby and bus stops in Singapore. I have seen men who will regularly stroll about to stick their rental ads at bus stops.
In conclusion, the flyers remain the most direct form of communication between advertisers and customers. However, it is a important environmental concern as these flyers are often being thrown into trash bins, only a few will retain these flyers to read or recycle for other purpose.
We do wish that in order to reduce wastages, costs and increase readership suggestion given is to post your ads on online classified ads, newspaper and notice boards.
Hope you enjoy this edition article, and see you again.
Thanks you and enjoy your week.
You Business is Our Business
Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/finance-and-business.php/318049
Article Added on Wednesday, August 24, 2011
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