Among the marketing tools available today, it is the business cards that have firmly stood the test of time. In spite of the innovations in technology and the drastic changes in the business industry, these humble cards have remained an indispensable tool in marketing. Businesses, large and small alike, find these cards valuable in drawing in new customers and keeping the old ones.
In terms of the design, there are experts that can help you do it. You can basically create any design you want as long as it best reflect the type of business you run. Contrary to popular belief, the hard part in creating business cards doesnt come in the design stage but in the printing stage. You have to make sure that you find a credible printer that help you produce the professional image your want for your cards without making a run for your money.
The good news is there are plenty of choices out there. You have the online and offline printers that both offer a lot of printing options. The bad news is which one to choose. Here are some considerations you need to look at:
1 Look at the quality of the printers output.
Naturally, you would want the best quality cards. As much as possible you need to look for a printing company that offers the best quality print. Aim for a strong and durable paper stock with even edges. Cards printed on perforated paper will only give you an unprofessional look. Check also the quality of ink used by the printer. The ink has to be of high quality to make sure the resulting print job is brilliant and high quality. One way to check for the quality of the ink is to splatter water in the card. If the ink runs, this is an indication that the quality is low.
2 The printing company has to have plenty of design and printing choices.
If possible, look for a printing company that offers more than just the standard design, business card templates and printing choices. There have to be several paper choices, color options, ink selections, and printing choices. There are some companies that offer plastic or magnetic cards. These cards are durable and more noticeable because of their unique design. The downside though is these type of cards cost a bit more, but if you find the right printer, you can get considerable discounts and special promos.
3 Check the price.
A good strategy to do when looking for a printer is to compare prices. In general, you get lower printing cost when you order in bulk. Most printers that offer lower printing rates are those found online. But remember that you need not sacrifice the quality of your cards just to get savings. Online printers may be the best option these days, but be cautious of the quality of the print job. Dont just pick a printer just because they offer lower rates.
4 Find the printer that deliver results.
Remember that your goal is to generate positive results. So, its important that you determine if the printer will be able to deliver your print job. Be wary of those printers who insist on printing your cards even though there are errors on them. The printer must allow you to fix the errors before final printing.
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Article Added on Wednesday, May 4, 2011
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