Free Articles  >>  Business And Finance >>  Page 2097  >> 

Primer on Brochure Printing

Brochures are considered as a leaflet promotion or advertisement in the business world. This marketing material is a fancy booklet that differs from an ordinary booklet and is usually made from heavy and thick quality paper. It uses extensive color and expensive ink, and is require special attention and care from you.

The term brochures originated from the French word or verb brochure that means “to stitch” signifying a booklet that is stitched together, although nowadays binding technique is mostly utilized to stick together the pages. Essentially, brochures can be used to advertise locations, hotels, business gatherings, hotels, and products and services. They are now one of the most frequently used promotional material and are often send out with the Sunday paper.

The common kinds of brochure that you can see and receive nowadays are as follows:

The leave behinds – this is named as such because they are usually the kind of material you leave behind after meeting or talking with a prospective customer.

The point of sale – this is the kind of brochure that you pick up while waiting in line at the bank or other business establishment.

The respond to inquiries – if someone asks about your product or service and you distribute your material through mail to follow them up, this is the respond to their inquiry.

The direct mail –your sales letters are designed to sell. You can send your brochure together with your letter in the direct mail package.

The sales support tool – this is just like the leave behind material, but you use this as a sales support that help deliver your sales pitch.

Types and styles.

The most common types of brochure printing style that you can see in the market nowadays are the single sheet and the booklet form:

- Single sheet brochure is a double sided material that is folded into thirds mostly in the Z fold or in the C folds way. The larger sheets are usually folded into four, five and six panels.

- Booklet styled material is usually made from multiple sheets that are mostly stapled on the edges or perfect bound.

Pointers that you need to know and understand before printing your brochures.

For designing and making a professional brochure, below are some of the pointers that you need to consider:

a. Consider the print size – be very careful with your print layout. Avoid sending bigger layout as this can affect the delivery of your message. Think also of the size as printing large layout on small paper size won’t provide you a good output.

b. Provide bleed – your materials are usually printed collectively in sheets and then it is cut into single units. Cutting down into thousands of pieces can usually change over a course of printing. Your material must be designed with an extra 1/8th inch beyond each of the edges.

c. Resolution– using the right and needed resolution for the images that you will use on your materials is a very critical step that you must consider. If you fail to this, your materials might only end up in the trash bin.

d. Choose the right paper material for your brochure printing –utilizing the right paper material will convince your target clients and customers that you are professional than your competitors.

About Author Brent Durell :

Brent Durell writes articles about advertising and marketing strategies such as <a href="" target="_blank">brochure printing</a> for business campaign needs.

Article Source:
Article Url:

Article Added on Tuesday, March 8, 2011
Other Articles by Brent Durell

Improving Your Skills in Brochure Production
Want to do better in brochure printing? Want to create great looking designs just like those professional brochure samples? Then let me teach you how to improve your skills in brochure production. I will give you here a list of tasks that you will need to do to hone the different skills that are crucial to brochure printing. Once you are able to improve your talents through these tasks, you should be able to produce better and more powerful brochure prints for your own marketing use. 1....

How to Avoid Failure in Brochure Marketing
While a marketing campaign using brochure templates is pretty easy enough to manage, there is still always that risk of a general failure or meltdown of your campaign if you are not careful. Many big companies have fallen flat on their marketing efforts because they did not adapt their brochure printing fast enough to a fast changing market environment. Let me help you avoid that in your own marketing efforts with brochure printing. Here are some easy to understand pointers in avoiding that...

Free Design Resources for Brochure Printing
Not all the tools and resources for brochure printing come at a cost. In fact, plenty print resources for brochure printing can be gained for free if you know where and how to look. Let me give you five of the best design resources that can be commonly acquired for free. This should help you cut a lot of the base cost of designing those custom brochures. So read and try to take notes. 1. Free standard professional brochure templates – One of the key foundations of brochure printing is the...

Basic Things to Consider in Brochure Printing
Printing brochures is a great activity or task which is very rewarding when used for business purpose. When it comes to increasing awareness among people in the market about you, your business, and especially your products and services, these brochures beat all expectations. There are different advantages of brochure printing and all of those are beneficial for market purposes. Printing a well designed brochure will surely aid you in creating good relation between you and your clients and...

Habits that Lead to Successful Brochure Printing
Success in brochure printing is determined by the design, the materials and of course some effective professional habits that help get those color brochure elements up to standards. In this special guide, I will teach you seven of the most important of these habits that should lead you to success in brochure printing. So listen up and see if you can try to integrate some of these habits on your own task of printing brochures. 1. Researching on all possible aspects of the target market –...

Creative Ways to Use Catalogs and Brochures
In case you did not know, a brochure is a special type of commercial printing product that is used for disseminating information to customers while a catalog is basically a booklet which lists down all of the different products and offers that a shop, a business, or a big company is offering. Normally, these can get pretty dull, primarily because they are mainly used to giving out information rather than entertaining customers. Dallas printing companies and DFW printing companies can give...

The Power of Custom Brochure Printing
Brochure printing has been used for many types of goals and business processes over the years. One of its best roles or purposes would be to generate more interest with a product or service in a local environment. Custom brochure printing does this through many interesting and potent ways. Let me convince you how precisely those prints can do it, so that you can also take advantage of brochure printing and lead your business to success. Let us start with the color brochure’s basic and most...

Improving Your Market Position with Brochures
Brochure printing has long been recognized as a great tool for marketing. For small and big business alike, an investment in brochure printing has been proven to go a long way in improving product visibility as well as enhancing a company’s overall stance in the market. Although today, brochure templates might look like a very obsolete type of tool when compared to others, even you yourself can still benefit from an investment in color brochures. Let me give you the seven simple steps that...

Great Advantages of Online Brochure Printing
You must be regarded now that you have made up your mind about brochure printing online, now that it has become a part of your business promotional tool and material. You are really on the correct track with your decision in printing these brochures with the help of the internet because it has consistently proven how effective it is in delivering details and information to all your target clients in the world of business. Most of you really have two given choices, especially when it comes to...

The Finishing Touches in Commercial Printing
The process of commercial printing is a complicated system that is why the prices should be compute carefully. If not, the commercial printer will stand to lose a lot of money because of wrong computations. When you go to a printing press and inquire about the printing cost of the job that you need, they will ask what kind (i.e. brochure, flyer, poster, etc.), how many pieces, what kind of material you like, number of sides to be printed, and how many colors for printing (i.e. one-color,...

Click here to see More Articles by Brent Durell
Publishers / Webmasters
Article ID: 284578
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

273 Users Online!!
Related Articles:
Latest Articles:
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Linux Web Hosting Provided By AwareIndia

Company IDS