The term brochures originated from the French word or verb brochure that means “to stitch” signifying a booklet that is stitched together, although nowadays binding technique is mostly utilized to stick together the pages. Essentially, brochures can be used to advertise locations, hotels, business gatherings, hotels, and products and services. They are now one of the most frequently used promotional material and are often send out with the Sunday paper.
The common kinds of brochure that you can see and receive nowadays are as follows:
The leave behinds – this is named as such because they are usually the kind of material you leave behind after meeting or talking with a prospective customer.
The point of sale – this is the kind of brochure that you pick up while waiting in line at the bank or other business establishment.
The respond to inquiries – if someone asks about your product or service and you distribute your material through mail to follow them up, this is the respond to their inquiry.
The direct mail –your sales letters are designed to sell. You can send your brochure together with your letter in the direct mail package.
The sales support tool – this is just like the leave behind material, but you use this as a sales support that help deliver your sales pitch.
Types and styles.
The most common types of brochure printing style that you can see in the market nowadays are the single sheet and the booklet form:
- Single sheet brochure is a double sided material that is folded into thirds mostly in the Z fold or in the C folds way. The larger sheets are usually folded into four, five and six panels.
- Booklet styled material is usually made from multiple sheets that are mostly stapled on the edges or perfect bound.
Pointers that you need to know and understand before printing your brochures.
For designing and making a professional brochure, below are some of the pointers that you need to consider:
a. Consider the print size – be very careful with your print layout. Avoid sending bigger layout as this can affect the delivery of your message. Think also of the size as printing large layout on small paper size won’t provide you a good output.
b. Provide bleed – your materials are usually printed collectively in sheets and then it is cut into single units. Cutting down into thousands of pieces can usually change over a course of printing. Your material must be designed with an extra 1/8th inch beyond each of the edges.
c. Resolution– using the right and needed resolution for the images that you will use on your materials is a very critical step that you must consider. If you fail to this, your materials might only end up in the trash bin.
d. Choose the right paper material for your brochure printing –utilizing the right paper material will convince your target clients and customers that you are professional than your competitors.
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Article Added on Tuesday, March 8, 2011
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