If you want your marketing efforts to convert at a higher rate, make sure you're giving them more than one option to convert. For example, it's enough for some people to convert through email but there are other people who will only be comfortable converting over the phone, or even face to face. Do your own research in your specific fields for recommended methods for converting leads.
After you get the traffic, making the sale is the hard part. You can't close the lead and run with it if you make it too difficult for your lead to follow. Second, don't make your lead capture form too long or with too many details. Your prospects will appreciate your respect of their time when you have only a few simple to complete fields for them to complete. Making it easy for them now and following up later will have a surprising effect on your conversion rates.
Lastly, keep your landing page up to date especially if you are offering something to your prospects. You of course don't want your prospects to end up directed to a poorly maintained page with expired or nonexistent offers. All the website traffic you generate for your business is important which is why it's so important to pay close attention to the smallest of details. In order to make the big picture turn out right and to have a consistent stream of leads coming in, focus on keeping your landing page updated with the latest offer. As you can see, it isn't really all that difficult to generate online leads. Now it's up to you to take consistent action to do just that.
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Article Added on Monday, March 7, 2011