bharatbhasha.com
Free Articles  >>  Business And Finance >>  Page 2298  >> 

Marketing Strategy Fight an Evil Enemy





Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy - the better for you. That positions you as the hero.

"You complete me"

The Joker taunted Batman with that phrase in the movie The Dark Knight. The public image of both Batman and the Joker were stronger because of their conflict. A champion needs a formidable villain and vice versa.

The marketing lesson from that is that the public defines you by your competition. If you are not well known maybe you need to pick a tougher enemy.

Make your enemy appear more frightening

The boxer Mohammad Ali understood this marketing principle and demonstrated it well. He built up the credibility and threat of each of his opponents before every fight. That made his victories more exciting. He promoted his fight against Smokin Joe Frazier as the Thrilla in Manillia. After the fight Ali said, "Joe Frazier, I'll tell the world right now, brings out the best in me. I'm gonna tell ya, that's one helluva man, and God bless him." In a brief post-fight interview with one of the commentators, Ali announced, "He is the greatest fighter of all times, next to me."

There's no glory or fame in defeating a weak opponent.

Superman was a bigger hero because of his dangerous enemy Lex Luthor. Sir Edmund Hillary would be nothing without the challenge of Mount Everest. Wyatt Earp is defined by his fight with the evil Clantons. The 300 Spartans are defined by their stand against the unstoppable forces of the Persian Empire. David and his sling shot is only remembered because of his conflict with the giant Goliath. Buffy the vampire killer would be unknown without the blood sucking vampires.

Conflict captures attention and helps to define your position and value.

Many consumer products are sold by fighting previously unknown enemies that were glorified by the marketing campaigns. Consumer products were promoted to fight morning breath, dandruff and ring around the collar.

Present yourself as the alternative Avis could not defeat the market leader in the car rental business Hertz, so they defined themselves by the phrase, "We try harder."

With the taste tests Pepsi defined themselves as the alternative to Coke. It worked so well that it unnerved Coke into blinking and bumbling with New Coke. The folks at Pepsi must have enjoyed how they unnerved the market leader, Coke.

Make fun of the enemy With its clever TV ads, (Hello, I'm a Mac. I'm a PC) Apple positioned itself as the alternative to the market leader, Microsoft based computers.

A local plumbing company positioned themselves as fighting clogged drains. The owners of the business made their enemy more formidable by posing for photos with clothes pins on their noses.

People love conflict. It's entertaining, memorable and often vivid. Sometimes it can be funny. That's why the "reality TV" shows are so popular.

If you want to be better noticed and remembered - pick a colorful enemy and start a fight. Only start one that you can win.


About Author George Torok :

&amp;copy; George Torok is the co-author of the bestselling Secrets of Power Marketing. He helps business owners gain an unfair advantage over the competition. He helps connect business strategy to effective marketing tactics. To arrange an executive briefing visit <a href="http://www.PowerMarketing.ca" target="_blank">http://www.PowerMarketing.ca</a> For more free marketing tips visit <a href="http://www.Torok.com" target="_blank">http://www.Torok.com</a> To speak directly to George Torok call 905-335-1997


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/finance-and-business.php/260675


Article Added on Wednesday, September 8, 2010
LD
Other Articles by George Torok

Guerilla Marketing is Not for the Timid
Do you want to be a guerilla marketer? Do you have the temperament to be a guerilla marketer? Are you ready for battle? Jay Conrad Levinson popularized the term with his 1984 book, Guerilla Marketing. He describes it as unconventional marketing. Some industry experts even questioned the ethics of this new form of marketing. Considering that this book was published more than 20 years ago can we really consider Jay Conrad's Guerilla Marketing new and unconventional today? And more importantly...

Strategic Positioning The Battle for Market Dominance
The most important question you need to address in your business is What position do you want to hold - in the market and in the minds of your clients? Why is that question so important to you? The answer to that question will clarify your strategy and direction. And that answer will answer a lot of other distracting questions quickly. This is a tough question so many business owners don't address it. Think about the significance of that. If most aren't addressing this fundamental question...

Marketing Art or Science
? Is marketing an art or a science? The answer is yes. Marketing is both - an art and a science. Enjoy this point and counter point about the art and science of marketing. Use the strengths of both arguments to better understand and improve your marketing. Marketing Science Marketing is a science because marketing is about understanding and influencing behaviors. Psychology, the science of behaviors, studies how people react to certain stimuli in predictable ways. This is similar to Newton's'...

Five Rules to Building Your Successful Marketing System
As a marketing expert I am often asked, What is the most important element in a successful marketing program? My answer is, Follow a good marketing system. My research and experience includes interviews with over 450 business leaders, my consulting work, travel through 35 countries, market research and my experience from building my own business. I have noticed that following a system is critical to success in life and any field of business - especially marketing. Too many people fail when...

8 Marketing Truths that Will Make You More Profitable
Beware of the dangerous marketing myths that can destroy your business. You've probably heard most of them. Many are spread by the marketing mystics who don't understand or don't want you to understand the simple realities of marketing. The challenge for you is to sort the truths from the myths and the mystics from the masters. Read this article and study each of these marketing truths to increase your profits and reduce your losses. Think about how you will apply these marketing lessons to...

Marketing is a Long term Investment
by: George Torok Dig your well before you're thirsty is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, Save your money before you need it, or growing your business, Market today for tomorrow. When times are tough some businesses stop marketing. They reason, 'No one is buying so why should I advertise?' The other time some businesses stop marketing is when they are selling like crazy. Again they figure - 'I can't handle any more business right...

Beware of Barketing
What is Barketing? Barketing is a cross between marketing and barking like a dog. Barking is often repetitive, annoying and loud, and always a one-way message. Barketing is marketing gone the way of dogs. You annoy customers with your message attempt, sound like the rest of the pack and display no finesse. Barketing is any form of marketing that looks and sounds like me too to your prospects. It feels to your market like you are competing for attention by shouting louder. Why is Barketing...

The Branding Fallacy And Why It Might be Killing Your Business
Your branding might be more harm than good. Beware of the branding zombies. They regurgitate meaningless mantras like branding is good, you need a brand and we can help you develop your brand. These creatures only want your life blood. Unfortunately these zombies don't look like the ones in Michael Jackson's Thriller video. They look like you and I. They call themselves branding consultants, marketing agencies or graphic designers. And they try to sell you snake oil remedies. It's time for a...

Marketing Definitions in the Raw
Marketing has become a cult. It is rife with mysterious terms, magic powder and self-anointed gurus. Use this list of definitions to better understand the terminology and refute some of the ridiculous statements of the high priests. Warning: some of these definitions might offend some people. The opinions expressed are those of the author. Marketing Marketing is about sending messages. Everything you do or don't do sends a marketing message. The purpose of marketing is to help you sell more....

What Do Your Best Customers Smell Like
? 7 critical things you should know about your customers Smart marketing starts with asking the right questions and uncovering the answers that will help you build your business. If information is power, how much do you know about your customers? Try this quiz. 1 Who are your three best customers? 2 Why do they do business with you? 3 What is their competitive edge? 4 What are their greatest challenges? 5 Who are their chief competitors? 6 What significant trends are impacting their...

Click here to see More Articles by George Torok
Publishers / Webmasters
Article ID: 260675
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


192 Users Online!!
Related Articles:
Latest Articles:
 
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Business eMail Provided By AwareIndia







Company IDS