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Get Customers to Talk About Your Business





Copyright (c) 2010 Julie Austin

One of the best ways to market your business is through word of mouth marketing. It's cheap and effective.

Where there is a seller, there is a buyer. A business just needs to get the word out to the people that want to buy their product or service. And most people like the idea that they are referred by someone they know and trust. Most people choose their dentist and doctor from a referral rather than the Yellow pages. They would rather have a real estate agent or mechanic that has been vetted by someone they know.

A business should have a network of word of mouth warriors that will get your message out to the world in the best possible way. You should always be thinking about how you can expand your network of contacts. The more you actively network with them, the better your results will be.

Help the people in your network by carrying around their business cards and referring business to them as they will do for you. You should work on a percentage basis to encourage others to promote you and vice versa.

It seems obvious, but have a great product, great service and a great message. As many people as possible should know about it. Get them to use your product or service and give you a testimonial. Enthusiastic and loyal fans are great for business. And you want them to spread the good word about you.

Your customer service should be number one. Customer service is free and should be at the top of your list when it comes to your business. One negative experience from a customer will result in ten customers who wonít give your business a chance. You want as little negativity as possible and you want people to want to shout your praises from the rooftops.

You need to be persistent if you want your WOM campaign to work. It takes time to cultivate good working relationships. Customers need time to get to know you and to trust your business. You also have to be willing to help others achieve their goals at the same time. But a good word of mouth plan will pay off in spades in the long run if you stick to it.


About Author Julie Austin :

Julie Austin is a multiple business owner and inventor. Her product, swiggies, wrist water bottles, were a NASDAQ product of the year semi finalist and are sold all over the world. Her book "The Money Garden: How to Plant the Seeds for a Lifetime of Income" is about creating multiple business streams of income. <a href="http://www.createforcash.com" target="_blank">http://www.createforcash.com</a>


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Article Added on Wednesday, August 25, 2010
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