Free Articles  >>  Business And Finance >>  Page 2523  >> 

Start A Photography Business The Smart Way Key 3 Photography Marketing

If you are just starting a photography business, or if you have one already, and want to make it more profitable, photography marketing is one of the all time most important keys.

I often say that photography marketing is the "engine" of your photography business, because it absolutely is. If you mess up the marketing, your photo business goes nowhere.

Here's 4 little known photography marketing secrets that will help you build your business success. They certainly have mine:

Photo Marketing Secret #1: Never depend on word of mouth - it's not enough. It certainly is true that one of the best forms of advertising is to have someone tell a friend about you and how "great" you are. But here's the problem: There isn't enough of this going on to make you any serious money. So do NOT depend on this to sustain your business.

Photo Marketing Secret #2: Don't market too big - pick a target market and go after that with a passion. Most photographers really screw this up - by not doing it at all. When it comes to photography marketing, professional photographers are famous for thinking that "everyone" is their target market. "If they have a pulse, they are a prospect" they think. This is a huge marketing mistake.

You see, most of us professional photographers don't have a huge marketing budget. So it's very important to pick and choose carefully who it is you want to work with, and then concentrate on getting to them, and them only.

For example: My target market is: "Warm Fuzzy Females Who Value What I do." By "Warm Fuzzy" I mean those type of people who are right brain dominant, who are extremely emotional, romantic, sensitive, and excited about photography and what it can say for them.

Photo Marketing Secret #3: Set a specific budget - almost no photographer does this and it's a big mistake. You MUST determine how much money you are willing to invest to "buy" clients this year. That's what you're doing - you're "buying" them. So how much should you pay? It's different for each photography business, depending on what your capital situation is. But a good starting point is to take between 5% and 7% of your PROJECTED GROSS SALES for the upcoming 12 months. This at least gets you started with budgeting.

Photo Marketing Secret #4: Exhibit your photography around your community - and exhibit the types of photography you want to do. And you do NOT need to pay money for these exhibits. I have written other articles and will write more on this - but for here, just let me say that you can get free exhibits of your photography all over your town - in malls, movie theaters, restaurants, hair salons, office buildings, and many other locations.

How? By showing the location how THEY WILL BENEFIT by displaying your photography in their establishment. And how will they benefit? Because you will go back to the studio and call those people whose photos you just put up in their establishment, and those people will tell all their friends (because it's a big, exciting thing to them!) So people all over town will be talking about that establishment - and it didn't cost a cent for them!

These four little known secrets are the backbone to my photography marketing, and they will work well for you, too.

About Author Charles Lewis :

Why are some photographers successful, while others are struggling? Charles Lewis has created the *Ultimate* guide - "The TOP Photography Business-Building Secrets" E-Book. It reveals the secrets for making enormous sums of money with your photography business - FAST - regardless of the economy, your town, or whether you work on main street or out of your home. CLICK HERE: ==> <a href="" target="_blank"></a>

Article Source:
Article Url:

Article Added on Monday, June 21, 2010
Other Articles by Charles Lewis

Start A Photography Business The Smart Way Key 1 Pricing
Whether you're starting a photography business from scratch - or wanting to discover how to improve the profitability of a photography business you already have, you will find the tips revealed in this article, and subsequent articles, very valuable - I sure have. You see, starting a photography business is like starting your car - if you have the keys it's a whole lot easier and faster than if you don't have the keys. There are 3 major keys to starting your photography business (or...

Photography Marketing Success Secret 1 The
For Photography Marketing to be successful, you must have an organized plan. There's an old saying that goes like this: If you fail to plan, you are planning to fail. This is certainly true in photography marketing. As a Professional Photographer, I use a 4-part plan. I call it the P.R.O.S Photography Marketing Plan Here it is: Positioning: In photography marketing, the principle of Positioning means you determine exactly where you want to be in the hierarchy of photography businesses....

Photography Marketing Selling The BEST QUESTION To Ask To Build A Successful Photo Business
Your photography sales skills and marketing skills are intertwined. What good does it do to be a master photo marketer if when a prospect contacts you because of your marketing, you screw it up and lose her because you can't sell on the phone when she calls? Now, I'm NOT talking about pressure, trickery or manipulation of any kind. That is NOT good selling. But there are skills which, if you master them, will make you a lot more money with your photography business. The telephone is your...

Photography Marketing Success Secret 8 Using Your Unique Factors In Your Photo Marketing
I have a couple of photography marketing questions for you: Why should someone decide to hire you, over all the other photographers in the area? What is it that's so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all? If you don't know the answers to these questions, and if you can't articulate those answers to your prospects in all your photography marketing, then no matter how great your photography is, and...

Three Photography Marketing Secrets You Should Know
You and I are not professionally trained marketers. We don't have a Marketing degree from Harvard. No - we're professional photographers who love photography and basically hate marketing. But, there are three photography marketing secrets you should know. These three secrets are life-changing, and no one has probably ever revealed them to you - until now. Photography Marketing Secret #1: It's critical you create a huge demand for your limited supply and then control the volume of work you do...

Start A Photography Business The Smart Way Key 2 Selling
Starting a photography business can be extremely rewarding, but scary at the same time. If you don't have some proven keys to starting your own photography business, you could easily find yourself out of business before you hardly got started. There are three primary keys to starting a photography business, that if you use them correctly, can almost guarantee your success. I talked about #1 in a previous article. Here's Key #2: Smart Selling Skills - Now, when I say Smart Selling Skills...

Photography Marketing And Selling Tip A Proven Way To Get More Customers Into Your Photo Business
Trying to market and sell your photography without being able to tell your prospects clearly what it is that's unique about you is like trying to push water uphill with your nose... it's just not going to work. This is a powerful photography marketing and selling secret that almost all photographers miss. Let me ask you a question: (Well, actually two questions.) What's unique about you? Why should I hire you to create my photographs for me, over all the other choices I have? I do a lot...

Photography Marketing Getting Free Displays Of Your Photography Is The Single Best Way To Advertise
Trying to make a great living with your photography business without becoming a Master Marketer is like trying to start your car without the keys. I suppose you could eventually do it - but it would take a lot of hard work and time. Most master marketers agree that it takes 5 positive impressions before someone will actually pick up the phone and call you, or will go to their computer and email you. So, unless you have an enormous marketing budget, you need effective but inexpensive ways to...

Photography Marketing Selling Secret 12 Always Meet The Client Prospect Ahead Of The Session
Trying to create meaningful, high quality photographs of someone without meeting them ahead of time and find out what they want, is like trying to drive your car without ever putting gas or oil in it. It's just not going to work very well, or for very long! If you will simply take the extra time to meet with your clients ahead of time, on a day that is NOT the day of the photography, you will find they will like you more, trust you, plus the photography will be much better, and your sales...

Photography Marketing Success Secret 3 Don t Look For The Magic Pill
Have you ever wondered why some photographers are successful - even in tough times - while others are not successful - even in great times? What is it that separates the winners from those who are struggling? It almost seems like the successes are taking some special, secret magic pill that is causing them to become famous and successful no matter what. But not true. There is no magic pill when it comes to photography marketing success. So why are they successful? It's not their...

Click here to see More Articles by Charles Lewis
Publishers / Webmasters
Article ID: 241617
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

258 Users Online!!
Related Articles:
Latest Articles:
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Cheap Linux VPS Provided By AwareIndia

Company IDS