Business cards are an essential item for anyone in the business world who wants to quickly give out their contact information to someone else. They have been around since the 19th century and have continued to evolve over the years. Cards were originally seen as simple white cards with information printed on them in black. Now that color printing has come down in price from what it used to be, card makers are coming up with new and unique designs to make each card stand out from all the others. One of the newer techniques that can be utilized today is one known as thermography printing.
Having raised print on a card is nothing new, as that has been able to be done for a while now with engraving. Thermography is printing process that is used to simulate raise the printed writing slightly up off the card. It is a post production process, which is done after the card has already been created. It just adds an extra effect to the card, after the fact. Using thermography doesn't actually raise the text, but it gives off the same effect as if it has been raised. This process uses heat to achieve the same look and effect on business cards, at only a fraction of the cost.
Thermographic printing takes place in a heating machine, which is divided up into three different sections. In the first section of the machine, plastic powder is put on the card. This will end up sticking to any place where there is ink, as the ink is still wet. In the next section, a vacuum is used to remove as much of the excess powder from the non-inked parts of the card as possible before moving onto the next phase. The final section of the machine is where the plastic is heated in temperatures ranging from 900 to 1300 degrees. At those temperatures, it only takes around 3 seconds for the plastic to be melted onto business cards.
Once the process is complete and the card has come out of the heating unit, the plastic should be perfectly conformed to just the shape of the text on the card. Whereas the ink is simply flat, the plastic has a more three dimensional look to it. This is what gives the card its raised text effect, even though it's not actually raised, like it would be with engraving. Thermography can be an inexpensive way to enhance business cards, if you want to make yours stand out from the already crowded pack.
|About Author Lisa Work :|
To enhance the look and feel of your business cards, visit newfossil where you can design your own <a target="_new" href="<a href="http://www.newfossil.com/products.asp?prod=business_cards" target="_blank">embossed business cards</a>. They offer multiple personalized business products to help you actively promote and market your business. <a target="_new" href="<a href="http://www.newfossil.com" target="_blank">http://www.newfossil.com</a>
Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/finance-and-business.php/229679
Article Added on Monday, April 5, 2010
|Other Articles by Lisa Work|
Using a Fuel Card Program to Manage Your Truck Fleet
Here is a scenario: you operate a business that involves the delivery of products on trucks. Those trucks need to be refueled while running their routes on a regular basis. This sets up a situation that can be very costly for businesses. If you give each of your drivers a credit card with which to purchase gas, there is the risk that one or more of those drivers could use the card inappropriately, either to buy gas for their personal transportation or by making purchases that are not fuel at...