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Why Should I Network to Build my Business

It seems that most people are still looking for that quick fix when it comes to getting more business. They feel as if their answer is just one perfect magazine or newspaper ad away and if they put enough money into it, all their dreams will come true. Unfortunately, that usually never happens. Instead, they throw dollar after dollar into advertising campaigns that never truly deliver what they promise. The customers don’t flock to them as they hoped and they get more and more desperate as to how to turn their bad luck around.

Now, a smart business person in this situation would realize that it might be time to try a different approach, but we are so programmed by the marketing that we see on a daily basis that becoming rich and successful is so easy if you just have the right campaign that we often keep pouring the money out there in hopes of a return. The reality is, there IS a secret technique that can help just about ANYONE become a success, and it really isn’t all that much of a secret…it’s called networking.

Networking is not about growing a business card collection or giving a sales pitch to complete strangers. In some peoples mind, Networking is a dirty word, but it doesn't have to be.

Networking is simply the act of meeting new people and discussing business with them. It is one of the most effective marketing tools in existence yet many business owners and professionals avoid it like the plague. They will defend their costly advertising and marketing campaigns even as they lose money and some eventually go out of business. The reason is simple: networking can be a daunting experience.

We have all experience a bit of awkwardness as we enter a room full of people we don’t know. It is can be uncomfortable, but soon, once you talk to a few individuals, the awkwardness is gone. In fact, networking, just like any other event, can be a lot of fun. Advertising and marketing, on the other hand, doesn’t bring with it a lot of awkwardness. You simply pay someone a lot of money to do something and you wait for results. I don’t know about you, but I would rather risk a few awkward moments than give up thousands of dollars for something that isn’t even guaranteed to work. Let’s face it, people do business with people, not advertising campaigns. If you want more clients and referrals, start networking and MEET them!

If you take the time to build a large network of people that know, like, and trust you, then chances are, your business will thrive because of it. You have to exercise a little patience and focus on building strong relationships instead of getting a quick sale. You can also increase your chances of success by focusing on what you can do to help the people you meet instead of focusing on what you can get from them.

Networking works, as long as you take the time to make it a regular part of your marketing program.
About Author Stephen Labuda :

Stephen Labuda is an entrepreneur who has built his business through networking. You can connect with him and learn more on <a href="" target="_blank"></a>.

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Article Added on Monday, February 22, 2010
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