bharatbhasha.com
Free Articles  >>  Business And Finance >>  Page 2762  >> 

The 4 Most Common Business Card Printing Mistakes to Avoid





You probably dream of having business cards that will rival with those of firms like Microsoft and General Motors. But alas, financial constraints are holding you back. However, are you sure you are making the most out of your printing expenses?

Too often, business cards fail to project the right image of the businesses to new clients. The greatest problem lies in the area of printing. However, your business card is one of the important marketing tools you have. It is your image, your identity. So, how can you afford taking risks with it?

Here are the 4 most common mistakes businesses make when they are printing their business cards:

Using Poor Quality Cards:

This is especially the problem with "home-made" business cards. Even after taking painstaking care with the design – the layout, the font and the color – the creator fails to choose the right paper. The result: feather-light unattractive cards that reflect poorly on the company.

Also, many businesses always prefer to use regular coatings just to save a few dollars. They simply do not realize that glossy, matte and textured coatings not only make their cards look professional but they also drastically improve the durability of the business cards. In addition, glossy papers are absolutely necessary if the card contains pictures or lots of colors. Note, however, that glossy papers are not compatible with laser printers.

Using Oversized Cards

Sometimes, in order to make their cards unique, a few businesses have tried to experiment with their cards’ sizes. In most cases, they have increased the size, believing that the bigger size will make the cards, and thus the businesses, more memorable. The result: oversized business cards that do not fit in wallets and most business card holders.

In others, they have tried smaller sizes, and thus have used smaller font sizes to include all the necessary information on the smaller format. The result: too small print that is hard to read unless one is using a magnifying glass.

By rule, business cards should of the standard size 3.5 by 2 inch. Anything smaller does not make sense; anything bigger finds its way to the trash bin.

Using Printers Inappropriately

Just like you should not use glossy coating in a laser printer, you should also avoid using too many colors when printing on a monochrome printer. However, many businesses fail to recognize this simple printer fact. The result: no difference between colors such as red and orange on the printout.

Not Using Online Business Card Printers

Due to the printing technologies which are available that make it easier and more affordable for anyone to design and then print a business card, many businesses have decided to print their own cards. However, online business card printers are available that give your business cards an edge over your competitors’.

The wide range of features provided at online printing companies will fulfill your business card printing needs and give you the maximum benefit at acceptable pricing.

Always be careful when you are choosing your online business card printer. After all, your business cards can either break or make new business deals!
About Author Hema Mahesh :

Through this article, we try to provide valuable information about <a href="http://www.highqualityprints.com/products/businesscards" target="_blank">http://www.highqualityprints.com/products/businesscards</a> and its effectiveness. For printing and mailing more business promotional products, you can visit <a href="http://www.highqualityprints.com/" target="_blank">http://www.highqualityprints.com/</a>


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/finance-and-business.php/204326


Article Added on Thursday, January 14, 2010
LD
Other Articles by Hema Mahesh

Business Card Printing Revamping Business ID
The business card is more than a piece of cardboard with bits of information printed on it. It is a window of opportunity, a uniquely placed marketing tool that can garner enormous benefits for your business. In difficult economic times, one of the most important steps that a business must take is to ensure that it makes a good first impression on prospective patrons. More often than not, the nature of that first impression is influenced considerably by how much thought was given towards the...

Tips on Printing Smart Professional Business Cards
Has it ever happened that you attended a networking event, met many new clients who you would like to do businesses with and then the next day, you could not remember who many of them were? Wouldn’t it have been better if they had just given you their business cards? The above scenario shows what an important role business cards play in making new deals. Even in the era of digital technology, no matter how paperless you prefer to be, you would be surprised to know that your paper business card...

Postcard Printing Made Easy
The marketing arena is on fire. Just where do you find ads these days? Newspapers, magazines, televisions, billboards, dustbins, buses – literally everywhere. Among these vast advertising media, it becomes increasing hard for marketers to attract target markets’ attention. That’s why marketers are now shifting back to more traditional forms of communication. One such form is postcards. And indeed they are great marketing tools. Why? Because they are very affordable and easy to create, thanks to...

Successful Business Advertising With Postcard Printing and Mailing
When John P. Charlton of Philadelphia patented the postcard in 1861, he had little idea of how popular it was going to be. The postcard was originally created to provide for the people’s need for an easier way to send short notes. In the early 1900s, they were used as ‘souvenir cards’ that held the memories of a particular place or event. The use of postcard as souvenirs is still very popular today, and is a great way of promoting tourism. In addition to that, postcards have emerged to become...

The Scope of Brochure Printing and Marketing
“However far your travels take you, you will never find the girl who smiles out at you from the travel brochure.” - Quote Such is the effect of an attention-grabbing brochure. Brochures today serve a number of purposes – some deliver information, while others raise awareness. One brochure will make you want to jump into the blue ocean pictured in it, while another would push you forward to fight for the Pandas and Koala Bears. The effectiveness of a brochure depends upon how well it can grip...

Brochure Printing is the Key to Successful Advertisement
If you own a company, big or small, making it visible to potential customers is crucial to your success. And what makes a company more evident than advertisements that feature your company’s name? Advertisement is important so that people know that you exist. It can take the form of a commercial on television, a printed advertisement in your local newspaper, or a brochure. What is a brochure? Also known as a pamphlet, a brochure is a leaflet advertisement. What sets a brochure apart from a...

Postcard Printing the Answer to Business Marketing Challenges
Business Postcards are an effective and memorable way of getting a message across for businesses of all types. In an age where email dominates all communications, a postcard stands out as being more personal and compelling than most other ways of keeping in contact with clients and potential customers. Brochures, pamphlets and letters are easily forgotten, and are often discarded before even being read, but a postcard rarely fails to grab the attention of its intended reader. A well-designed...

Brochure Printing As an Effective Marketing Tool
You have a great product, a great company, and great customer service. Now you need a relatively low budget way to let people to know it. How do you manage that? You use brochures. Yes, it's not exactly creative, compared to television ads, viral marketing, and so on. But brochures shouldn’t be dismissed just because they’ve been around a while. They’re a great marketing tool, and it's been proven that using brochures can give a very noticeable boost to sales volume. There's a good reason for...

Publishers / Webmasters
Article ID: 204326
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


367 Users Online !
Related Articles:
Latest Articles:
 
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Small Business eMail Hosting Provided By AwareIndia







Company IDS