The above scenario shows what an important role business cards play in making new deals. Even in the era of digital technology, no matter how "paperless" you prefer to be, you would be surprised to know that your paper business card can be one of the most important marketing tools you own. After all, your business card is your company’s’ first communication device - a reflection of your identity, your image.
However, too often, businesses, even after realizing the value of this important communication tool, end up with mediocre business cards. The greatest problem lies in the area of printing. True, financial constraints can be easily blamed for the cheap-looking, unattractive business cards. Thus, your goal should be to get the maximum quality at acceptable pricing.
The following tips will be handy, no matter whether you print the cards on a desktop printer or in a print shop:
Don’t compromise with the paper quality!
Business cards are available in glossy, matte, textured and regular coatings. Although glossy papers are twice as costly as regular papers, they may make your business stand out of the crowd. Not only will the glossy finish present an image of professionalism but it will also drastically improve the durability of business. Glossy papers are absolutely necessary if your card contains pictures or lots of colors. Note, however, that glossy papers are not compatible with laser printers.
Also, cards with smooth edges look more professional than perforated cards with rough edges. These cards are placed on thin base paper after they are cut. That’s why their edges are perfectly clean when they are separated.
If you are using cards with a background image or a background color, make sure that you choose papers with gaps between cards. The gaps compensate for the unavoidable imprecision of the printer paper feed mechanism.
Use the appropriate printer appropriately!
Now that you know that you should think twice before using glossy coating in a laser printer, make sure you know other important facts about printers. First, please do not use too many colors when printing on a monochrome laser printer if you want to find the difference between red and orange on the printout.
However, a laser printer is not all that bad. For instance, an ink-jet printer slightly zooms the print output so that the next row of cards may be up or down by 0.5 - 1 mm. This doesn't happen with laser printers.
In addition, always use high-resolution, vector images on your business cards since the printer resolution is much higher than that of the monitor.
These tips should help you get the most out of your printing costs. You can also check our section on "Designs" to find attractive and appropriate designs for using on your business cards.
Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/finance-and-business.php/204325
Article Added on Thursday, January 14, 2010
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