The Worst Mistakes You Can Make When It Comes To Personalized Printing
If you have ever tried printing out a few personal things for yourself, you know that sometimes these pages can result in things like smudges and misalignment's. It's such a waste of paper and ink. Especially with the way ink cartridges cost nowadays! When looking for a solution when it comes to personalized printing and one to one printing, you need to really sit down and decide whether you want to do this yourself or have a company do it for you. Frankly, I would rather choose a company to...
Personalized Printing and the Top Three Best Ways to Market Your Business
Business owners, whether on or offline, came to realize that in order to become more well-known and successful, the first thing to do is to figure out how to market in an efficient way. There are many ways of becoming successful. Some are new, some are old, some always work, and some work sometimes, but not all the time. Check out a few:
Personalized Printing, or personalized direct mail is an amazingly simple, yet nice way to do cross sell marketing. By nature, people don't like to be sold,...
Introduction to Direct Mail Printing
Direct mail marketing is one of the oldest forms of advertising, and continues to be a powerful way to promote and grow any business, even with the rise of Internet marketing. Open your mailbox, and you’ll no doubt be greeted with an array of colorful brochures and flyers advertising business, products or political campaigns – this is direct mail, a cost-effective way to increase revenue and build strong relationships with prospective clients, customers and members. Here is a quick over of how...
5 Things To Look for in an Email Marketing Company
Searching for a new email marketing company? Whether you're new to email marketing or simply looking to switch services, choosing the right company is an important decision. Read on for five tips on selecting the best business email marketing service.
Email marketing is a great vehicle to showcase your promotions, special items, industry news, and so on, but it's also a valuable branding opportunity, especially when you opt for a personalized template. When selecting an...
Direct Mail personalization with the quality of laser at the lower cost of inkjet
Every business owner, whether large or small, knows that Direct Mail is a great tool in promoting sales or products, creating awareness and helping the business stick out. Direct Mail is a simple technique which is executed by mail offers, information, coupons and a call to action, and sent to the customers' private address.
Direct Mail has many benefits, especially because you are able to target your audience and send a personalized message to potential clients. You can contact customers...
4 Big Time Benefits of Variable Data Printing
If you've ever attended a direct marketing convention, or read a marketing industry publication, you've probably heard the term Variable Data Printing. It's a pretty way of describing the technology that allows you greater flexibility when printing marketing materials - using high-end technology to perform specialized print jobs that once would been very expensive or downright impossible on deadline.
So what makes Variable Data Printing such a boon for businesses engaged in direct...
Targeted Email Marketing Features for Business
Are you thinking of investing in small business email marketing? Before you commit to a specific email marketing company, you should assemble a list of the features you desire. Read on for some popular targeted email marketing features to consider.
1. Email Templates
In order to hold a reader's attention, your messages have to be visually compelling, featuring images of your products and services. These messages are also valuable branding opportunities, and should be enhanced to include your...
The Personalization Revolution in Commercial Printing
Once there was a time when one size fit all when it came to commercial print marketing. Billboard, flyers and direct mail pieces were all created en masse for audience that would either connect with the message, or ignore it all together. But then a funny thing happened: digital technology came along to revolutionize the industry that seemed to be in decline thanks to advancements in the field of Internet marketing.
Commercial printing is now rife with personalization options that would...
Email Marketing Management Ideas
Full service email marketing is a great way for businesses to reach out to their old customers to inspire repeat sales. Plus, as your contact list grows, marketing emails can help you connect with potential customers as well.
That's all well and good, but you might be wondering: What should my email newsletters say? Read on for some ideas.
1. Specials and Sales
Email marketing management makes it easy to advertise your special offerings to the people who matter most: your customers! Whether...
What is VDP Variable Data Printing and how it can help your business
What is VDP (Variable Data Printing) and how it can help your business? The first thing we do when we come back from work, right after parking the car and just before saying honey, I'm home! is visiting our mailbox. Although emails are a major part of our daily communication habits, the good old mailbox did not loose its glory. The mailman visits our homes six days a week and we have fun checking our mail on a daily basis.
Our email box has an automatic spam filter. It sorts our mail,...