by: Skye Thomas
It's well documented that if we love our work, then we usually become experts at it and eventually the money shows up. Makes sense, but this is a slight shift on that concept. I want you to literally look at the concept of selling love for money. This has nothing to do with prostitution. Prostitution lacks love which is the core of what's wrong with that industry. No, I'm talking about infusing your product with love before selling it. Love is a magical indescribable element that uplifts, nurtures, blesses, and lightens the recipient. Add it to your product and watch the profits soar.
By adding your love and light energy to your product, you are creating a product that uplifts, nurtures, blesses, or somehow lightens the life of the person purchasing your product. It will come across as so much more than just good customer service. If you have two identical items of the same quality and price, the one with joy will magnetize the buyer. They may or may not be able to describe exactly what it was that made that product stand out over the others.
My mother is a perfect example of this concept. She is an entrepreneur at heart without any form of business school or higher education. Every business she's ever run has been extremely successful. She is organized and business smart, but that's not what sets her apart from everyone else. She usually works in industries that she finds an interest in, however one time she decided to run an auto parts shop for my step dad. She was definitely not an expert in her industry. She dove in with an upbeat positive can-do attitude and got to work. Besides selling a quality product at a quality price, she infused the entire shop with her electric energy and light. She is a natural salesman because she's so amazingly bright and cheerful. No matter what kind of business she's operating she treats every customer like a small town neighbor that she's known all of her life. I didn't grow up with her so as an adult visiting her, it was amazing for me to watch her work this special magic of hers. She makes everyone feel smart, special, and cared about. People like to do business with her. She can charge whatever she wants and work as few or as many hours as she likes because people will gladly pay for that feeling they get when in her presence. Her customers and employees treat her with a certain hero worship.
Whether you are selling a product that you really believe in, information that you're an excited expert in, or a service that you give from your heart, you can make a fortune by putting that kind of heart and soul into your business. You can give great customer service without any joyful lightness passing between you and the customer. Put that magical blend of love and brightness into every aspect of your work. It will create a magnetic attraction around your business. Others will be mysteriously drawn to you and after doing business with you they will want to come back again and again to do even more business with you. Make it an enjoyable wonderful experience for people to give you their money.
When you start your work day, take a moment and visualize yourself, your product, your company, your advertising, your communications, everything being surrounded in your most loving caring warm nurturing light. Say a little prayer that you want to truly give of your heart and soul on this day. Ask that the people who need your gift be shown the way to you so that you can bless them with your love and talents. Remind yourself that you are going to lovingly fulfill someone's unmet needs and they will gladly pay you for having done so. Send that joyful intention out to lead you throughout your workday. Let love magnetize your work throughout every stage from creation to sales.
What if you don't own the company or aren't self employed? What then? Your job consists of giving your time and labor away to a boss in exchange for a paycheck. The truth is that this still applies. Long before my mother ever opened up any of her companies, she had to work long hours doing lowly jobs for others. She always infused her work with that same go get 'em attitude and would typically end up in a supervisor position. I remember her telling me that she liked to show up for work at least half an hour early every day just to set up her work station and to make sure she had all of her ducks in a row before the official start time. Bosses love that kind of stuff. Of course she got the promotion. Think about it, if you had two equally talented employees to choose from and one just did the basic eight hour day and the other came in enthusiastically half an hour early every morning, which would you choose to promote to supervisor? When debating how much to give employees for pay raises, the enthusiastic employee who puts love and light into their work is always going to be given the biggest possible raise. Bosses are happy to write big fat paychecks to happy upbeat employees who put their heart and soul into their work. If your boss doesn't, then you can apply for a better paying position with another company. Your joyful enthusiasm will pay off eventually.
Love your work. Pick something that you can throw yourself into with joy. Love your product. Create the best product, service, or piece of information that you can. Love your company. Be glad for the chance to work and earn a living. Love your customers. They are people just like you who have many needs and want to come away feeling special and important. Do these things and the money will flow.
Copyright 2004, Skye Thomas, Tomorrow's Edge
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