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Reliable and Effective Article Marketing







One way of promoting your website and product can be achieved for free. As an additional bonus, this free method can boost your sites and sales, doubling and even tripling your income. Article marketing is one of the easiest ways to promote your website in order to generate traffic and increase your earnings.

How does this work?

Article marketing involves writing articles related to your website and submitting them to free content submission sites or article directories. The process is easy, takes little time and can increase your website traffic, sales and of course, your income. Although articles can be submitted manually as a serious article marketer you should invest in article submission software. Submission software will automate the process of submitting your articles to the major article directories. One of the best article submission software applications on the market is Mass Article Control. Mass Article Control is a software suite consisting of two applications: Mass Article Creator and Mass Article Submitter. The Mass Article Creator software will allow you to re-compose an existing article to make it unique and thus avoid a potential 'duplicate content' penalty from Google. It achieves this by substituting synonyms for words and phrases in the original article. Two modes of substitution are available: random substitution or selective substitution. The quality of articles generated by the random mode is somewhat poor, resulting in frequent nonsense phrases. The second mode takes a little more time and effort on your behalf but produces excellent results since you decide what words are substituted and where any substitution should take place. You just need to take care that your selected substitutions remain on point and readable for all possible combinations of substitution. Either mode of operation can produce up to 1,000 unique articles from a single seed article, however, you might feel more comfortable placing your resource box on those generated using the selective substitution mode.

How can article writing boost traffic and income?

Articles you submit to the free content directories contain a link back to your own website or the website you are promoting. After reading your articles readers may choose to click on the link and pay you an unexpected visit. Placing articles on the free content sites also makes them available to other webmasters who may wish to publish your article on their site. If they choose to do so, your article will again provide a link back to your site. Anyone who reads the article on that site can also click on the link to visit your site.

As your list of your published articles grows larger, and more and more of your articles appear on different websites. The total number of back links to your site will also increase. Major search engines assign a higher level of importance to websites containing a significance number of back links. Thus, over time your article marketing activities could provide the added benefit of a higher page rank for your site.

The more incoming links a website has, the more importance search engines associate with it. This will then improve the placement of your site in the search results. If your site is promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.

Search engines do not only index website content, they also index published articles and any other content relevant to your article/website topic. The efficiency and eagerness with which the search engines serve up related content is one of the main reasons why this form of online marketing is so successful. Writing many keyword-rich articles that rank highly with the search engines will earn you a top spot (positions 1 - 8) on the first search results page. On the Google search engine this is the left side of the page and is typically referred to the organic search results. Unlike the pay-per-click Adwords positions at the top (ribbon positions 1 - 3) and right side of the Google search results page, the organic search listing is free. It is no wonder why many webmasters are suddenly reviving their old writing skills and taking the time to write more articles about their site than doing other means of promotion. Getting the word out about a site is easier if article marketing is performed effectively.

One way to maximize the marketing power of your articles is to provide content that pre-sells the product or service you are promoting. As a matter of fact, it would be wise to hold yourself to the same editorial standards imposed by Google regarding PPC advertising. Hence, you might write your article content similar to a landing page with the objective of warming the reader to clicking the purchase button on your sales page. Taking this approach then it is important to remember that your article is not a sales letter. Your intention should be to inform the reader of the benefits of the particular product or service you are promoting and paint a picture in words describing how much better they will be (or feel) after they have it. You want to emphasize what's in it for them.

Although article marketing may take a little more time and effort on your behalf, in comparison to other forms of online marketing the benefits and results usually justify the investment. Your article marketing activities will drive huge amounts of targeted traffic to your website resulting in more sales and profits. In addition, you and your articles may become quite well known within your circle of influence which will provide you with even more marketing power. Long after you may have forgotten you even wrote a particular article it may still be out there working hard for you and besides, there is nothing more rewarding than getting benefits from something you got for free.
About Author Anthony Douglas :

Article written by: Anthony Douglas, Online Marketer with over 25 years experience in the information services industry who leverages a strong technical background with fortune 100 company experience to market information products online.


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/entertainment.php/160447


Article Added on Sunday, August 30, 2009
LD
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