Healthcare information is one of the most searched topics on the Internet and it is important for physicians and other healthcare professionals to invest in healthcare SEO to get more traffic. Search engine optimization is the process of optimizing a website so that search engine robots can crawl the site and properly index it. Every day, potential patients search for doctors and medical information and services on the Internet and effective SEO techniques need to be implemented to make sure that your medical practice or business can be found at the top of the search engine results page, and that healthcare consumers or potential patients have an informative and seamless experience when they click your website. If you want to be successful with SEO, using the right SEO tools is essential.
6 Reasons Why SEO Tools Are Important
Using the right SEO tools helps with keyword research, content marketing, analyzing competitors, tracking ranking and traffic, conversion trends and so on. Let us look at some of the latest advanced SEO tools that can be effectively used to get quality traffic and stay ahead of the competitors.
Saves time and money: SEO audits are essential for any website to determine the issues present. However, comprehensive manual SEO audits can be expensive. You can use tools like Screaming Frog, Majestic and others to carry out SEO audits. This saves time and money and provides you SEO reports that will help amp up your SEO strategies. It will also help you fix the flaws on your website and build a solid SEO foundation.
Find high-conversion keywords: SEO tools can be used to find the right keywords that have good search volume and can be used for content marketing. Understanding the user intent behind the search term is essential to provide the right content for your target audience. SEO tools also help to find keywords that you might have never thought of that can generate related keywords and variations, which can be used in different content.
Understand competitorsâ performance: SEO tools allow you to understand the key SEO strategies of your competitors, analyze the size of their traffic, ranking and their content performance without crossing any ethical lines. You can also see their backlink profile, anchor text and authority of the sites of all backlinks. This helps you refine you SEO strategies and perform better than your competitors.
Track KPI and SEO progress: Many website owners view ranking as the primary measure of SEO but there are several other factors like organic traffic, conversion and so on that are difficult to calculate. SEO tools can be effectively used to advance your business with key performance indicators like keyword ranking, domain authority, traffic, backlinks etc.
Data visualization: This helps make the data more accessible and also save you time. It will make it easy to identify trends in the optimization process. Data visualization is most effective with regard to backlink analysis and competitive analysis. In competitive analysis, data visualization helps you understand how competitors are performing on social media, what content they are producing that is successful, and their keyword strategy among other things.
Popular SEO tools for 2021
Google Analytics: It lets you track and analyze the data about the site and visitors. It tracks activities like page views, when someone takes an action on your site, and when a user buys something from the site. It has advanced filters that allow you to segment the SEO report data results and focus more on what is important. This tool can be used to improve your marketing efforts, site performance, and your overall SEO efforts.
Google Search Console: This is a helpful tool that helps with website optimization, identifies underperforming keywords, and optimizes pages with high rankings and low click-through rates, fixes sitemap issues and so on. With its index coverage reports it lets you understand how Google crawls the site and how it sees your page and find out the issues that prevents your website from getting indexed.
Keyword everywhere: This is a huge keyword research tool provides monthly search volume and cost per click on keyword searches in Google. It shows a list of relevant keywords on the right side of the screen. It also offers insights from YouTube and YouTube tag information. It also has feature that analyzes any URL to get a list of keywords used on the page as well as the keyword density.
Moz Pro: This is a very popular SEO tool that has many competencies. It helps in increasing the traffic and visibility in SERPs. It allows to target the keyword combinations to use successfully.
SEMrush: This is an all-in-one SEO tool that lets you create quality content, find link-building opportunities and enhance your technical SEO. SEMrush conduct SEO audits that helps to identify the issues of the website that prevents it from getting indexed. It analyzes competitorâs keywords, conducts a thorough link analysis, finds the right keywords for SEO and PPC campaigns, and evaluates target audience buying behavior and media consumption.
Ahrefs: This is ideal for technical SEO and backlink analysis like audits, URL ranking, keyword research, competitive analysis etc. It provides organic search reports that analyze the traffic of competitorâs sites. It also generates many keywords with single search and checks the ranking history of keywords on your site. It also monitors outbound links.
Screaming Frog SEO Spider: This is one of the best tools for auditing your website effortlessly. This tool crawls your website to find the missing tags, content duplications, broken links etc. It works on both large and small websites and analyzes results in real time. It finds temporary and permanent redirect, identifies its chains and loops and uploads a list of URLs to audit, creates XML site maps and Image XML sitemaps quickly and evaluates internal linking and URL structure.
WooRank: It gives valuable insights that enable you to optimize your website and marketing efforts. It is an automatic website review tool that offers data on leads, traffics and sales. It simplifies digital marketing by tracking and analyzing the websiteâs SEO, social media, usability and other critical factors. It helps to find out where Google interrupts your website in search results and fixes it, finds out quality leads and creates special pitches based on real data.
Answer the Public: This is a keyword research tool that provides visualization of search questions and recommends auto complete searches. It organizes the results into different categories and gives an overview of the questions that people type into the search engines across various devices. It gets keywords from questions, prepositions, comparisons, related keywords and so on, and gives relevant long-tail keywords.
Raven tools: This is an SEO tool that audits your website, tracks the rank of your website and creates SEO reports. Its reports include social media, SEO, PPC, Email tracking, and call tracking. It manages link building as well as allows backlink research.
Majestic: This is a tool that helps you stand out among your competitors in terms of long-term link building. It audits the backlinks for your website and also allows you to audit your opponentâs website. It can also be used for comparing the metrics of any two websites.
Spyfu: This is a powerful keyword research tool that finds out relevant keywords and shows all competitorsâ ad campaigns and their organic searches. It has several features like PPC ad rank that track your ad and suggests expansion keywords, monitors competitorsâ keywords and PPC strategies.
Some aspects of SEO like quality content remains the same but other aspects like security enhancement, mobile advancements etc. seem to be changing every time. Providers of medical SEO services analyze your current SEO performance, and identify and provide SEO tools that give the opportunities for growth. They also set up and manage webmaster tools for better optimization and conversions.
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Article Added on Saturday, October 24, 2020
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