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How To Sell Successfully Through A Marketplace With An Ecommerce Solution

When an ecommerce solution is integrated with an online marketplace, a business can become more profitable. Selling through platforms like eBay and Amazon enables retailers to increase their sales, and significantly improve their bottom line. As an increasingly large number of businesses begin to sell through marketplaces, it has become harder to remain competitive.

Why Should You Integrate Your Ecommerce Solution With A Marketplace

There are a number of reasons why businesses integrate their ecommerce solution. Some will avoid marketplaces, as they believe that they will have to compete with their stores’ brands. Whilst others see integration as a source of additional revenue. Although both are valid reasons, there are many other factors that will impact the success of your marketplace.

Those who have an existing ecommerce solution could benefit greatly for marketplace integration. Enabling their brands identity to reach a wider audience, marketplaces are the first step towards selling success. Once a merchant decides to sell through a marketplace, they should consider which site will best suit their business.

Which Marketplace You Should Integrate With Your Ecommerce Solution

Savvy online retailers will use an ecommerce solution which can be integrated with a variety of marketplaces. There are three categories of marketplace: mass-market, niche and boutique, each of which is suited to different ecommerce businesses.

Mass market solutions include Amazon and Ebay. These marketplaces receive millions of visitors each day and offer an extensive range of products. These sites are ideal for merchants selling ‘generic’ products which will appeal to the masses.

A niche marketplace is something like TIAS (The Internet Antique Shop). A site solely selling antiques and collectables, TIAS is not for every business. There are niche marketplaces for almost every industry. As a result of this, merchants find that they face less competition and so can sell at higher profit margins.

Etsy is a well know boutique marketplace. On these sites, everything that merchants sell is generally unique or handmade. With boutique marketplaces, sellers are able to create very close connection with their customers. Fairly competitive boutique marketplaces will often offer limited product runs and variety.

How To Sell More With Marketplace Integration

As marketplaces such as Amazon and Esty receive large amounts of traffic, so will your ecommerce solution when it is integrated. To ensure that you maximise the benefits, it is important to choose an ecommerce solution that can be seamlessly integrated. Merchants should choose a solution which can be automated to create effective product listings. Store Express provides quality ecommerce solutions, designed to make your business a success online.

With a Store Express ecommerce solution, you can directly manage your stock and orders through a single platform. Their developers have created an integrated solution which will make your business more streamlined and effective. Programming the API’s (Application Programming Interface) of eBay, Amazon and, Store Express can offer your business a high ROI. Enabling you to log into one central location, EMS (Ecommerce Management System), a Store Express Marketplace ecommerce solution allows you to manage all your marketplace transactions.

To find out more about marketplace integration and multichannel ecommerce solutions from Store Express, go online to:, email or call 0845 050 3500.

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Article Added on Friday, April 18, 2014
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