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Radio Advertising The Medium that Reaches Millions

Radio advertising has emerged to be one of the strongest media possible because of its versatility. Radio advertising gives various options in terms of advertising specifications such as time to be played at, the number of seconds, the number of spots etc. Radio advertising has marked its presence across India and connects with the audience the one in which no other medium can. Radio advertising reaches the rural and is also famous in the urban and metro cities of India.

Radio as a lifeline – Many in India, start as well as end their day with radio. Millions are attracted and attached to the Radio Jockeys they have never meant and are hooked on to listening to radio from morning to night. Thus many brands chose this media due to its reach to each segment of their target audience.

Radio’s advertising model – Radio advertising consists of bifurcations such as number of seconds to be played for in a day, the number of spots in a day, the seconds of the jingle (advertisement) and the number of days it is to be paid for. Thus the way the advertising campaign operates on is extremely organised and detailed. The cost of the campaign is based per seconds of the jingle played.

Versatile Radio advertisements – Radio advertisements are extremely creative and a good ad attracts and goes on to become the line of the year wherein the line enables brand recall and recognition.

Radio ads are a strong medium to increase brand awareness as well as brand recall as the next step after a brand has made its presence felt in the market. Radio ads help increase recall and make a brand become easily recognised and known in the market.

Radio reaches the masses as mentioned earlier and touches and becomes a part of everyone individuals life, in terms of demographic it reaches people of all age groups and income levels, all professionals, all genders etc. Thus brand managers love this medium because it gives them the chance to reach each and every set of their possible target audience.

How Excellent Publicity can be helpful for an effective outdoor Ad Campaign?

Excellent Publicity is an emerging and fastest growing advertising agency started by one of the youngest chartered accountants and an MBA with a top B firm in 2012 headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot. Excellent Publicity is the one stop solution to provide best services to have remarkable media campaigns all over the nation. They have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

For more information visit the official website of Excellent Publicity- and contact-

About Author Vaishal Dalal :

Vaishal Dalal, co-founder of Excellent Publicity, spends much of his
time creating simple but valuable content which helps ecommerce entrepreneurs to grow their online business.
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Article Added on Tuesday, December 3, 2019
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