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Adding Video To Your Site A Good Idea Or Not





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Using Online Video On Your Site

High speed internet access is increasingly becoming the standard way for people to surf the web. In fact a recent news bulletin on ITV's News at 10, suggested that every address in the UK would have ability to use broadband Internet access by the end of 2005.

This fact is making it more desirable than ever to provide multimedia on web sites. Because of this there will always be plenty of people willing to sell you the latest product or service to cater to this.

Whether you need it or not.

The goal of any additions to a site should be of course to make that site more effective. Some people lose sight of this. They add bells and whistles just because they can.

It may be surprising to find out that some additions can do more harm than good.

Some goals to keep in mind when adding multimedia to your site:

Is it effective in steering people towards your most wanted response? Or is it simply distracting people from that goal?Remember that most people don't have minutes to spend on each site. You need to get their attention fast, as in within 7 or 8 seconds.Do you still provide enough information there for those that chose not to listen or view your message?Are you going to be tracking the results to ensure that you are getting the response you want?

Effective Multimedia Example

If you want an example of someone effectively using multimedia technology on their site.

It is a car dealership in the States, which allows users to remotely via their inventory by web cam. When you go to that page, you have full control over the camera to including zooming and panning around. (The camera is usually offline at night... so check it out late afternoon - evening time here in the UK) You can even email a picture, save it or contact the dealership for more information about the vehicle. When someone emails a picture of the vehicle to someone, the dealership knows about it. When that person contacts them, the sales team already has an idea of what vehicles they are interested in. The effect has been an increase in sales for the dealership.

Newest Video Offerings

I had recently written about my predication about the soon to be emerging online video sales tools in this article. Just a few weeks later, a major promotional push was put on for a product which is exactly what I had anticipated.

That is the instant video generator product.

This service is priced at $40 a month and requires you to purchase a web cam. In upcoming article, I will show you have to achieve the same effect without having to spend $40 a month to do it.

I am also working on a simple step-by-step software solution which will do most of the hard work for you. More details about this soon.

However remember the main point is determining whether or not using video will increase visitor value to your web site... or decrease visitor value.


About Author Paul B Lowe :

Paul Lowe from TheOnlineMarketingMentor.com shares valuable marketing information for online businesses. Theres also free online training available on how to start your own internet business. <a href="http://www.theonlinemarketingmentor.com" target="_blank">http://www.theonlinemarketingmentor.com</a>


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Article Added on Thursday, June 19, 2014
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