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On Page SEO For A Website Or Blog

Before authoring content; you should prepare first identify which keywords will be featured within the page or post. It is best for new websites to target no more than five keywords (really, key phrases). Each phrase should contain a minimum of three words.

A three keyword phrase strategically placed within your page's content is important for proper On-Page-SEO. To help regionalize a website, a keyword phrase may often feature location identification (e.g.,"NYC Real Estate Agency"). Keywords should be highlighted in bold to help search engines recognize them as the keywords you're focusing on.

Bold or tag for keywords help search bots

If there are residual keywords or phrases you also wish to highlight, also make them bold; search engines will get the idea. Search engines will see the HTML tag; keyword wrapped around the word or phrase and take this into account for Index placement.

Proper Headings to format content for a better overall structure

Just as this article begins with a H1 heading ("How a web page or blog post can optimize its On-Page-SEO") there should also be a H2 heading(s) as well. In this article, several H2 headings are used throughout to highlight key topics of importance (e.g., "Proper Heading Structure, h1, h2, h3..."). Following each heading, relevant content must follow. Below are examples of correctly formed HTML heading tags:

heading content sub heading content

Internal Linking for better navigation

In addition to highlighting keywords in bold, building internal links (also called Anchor Text) pointing to pages within your site's content will help with increase overall SEO rank. Links directing visitors to the relevant pages within a site will help both visitors and search engines understand and navigate your websites. A good linking structure helps Page Rank.

Strategic Backlinks - Inbound Links for a popular website

Writing articles for relevant blogs, building keywords that link back to your website referencing content, are called Inbound Links or Backlinks. Backlinks are an important part of SEO. I will speak about this in a follow-up article. Search engines view inbound reference links from, high-ranking, relevant, websites as a vote of confidence. After all, it is a popularity contest. The more popular a website is the higher it will be ranked.

Meta Tags for search bots

Meta Tags are special HTML codes containing content targeted for specialized programs called search bots to discover while scanning a website. The Title and Description Meta tags are often returned as the result set description leading to a website the search engine feels satisfied the particular set of search arguments input by a user. (In sort, the search bot gathers the Meta data and page content, then forwards the information the search engine's Index to be sorted)

This is what an HTML Head Tags may look like when viewing the page source:

NYC Real Estate | Buy your first home | NYC Realtor

About Author David Marchione :

David Marchione is the owner of <a href="" target="_blank"></a> a freelane website designer and SEO professional.

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Article Added on Saturday, April 26, 2014
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