bharatbhasha.com
Free Articles  >>  Online Business >>  Page 575  >> 

Adding Audio Recordings To Your Marketing Toolbox





We all learn in different ways. Some of us like to read the instructional manual, some of us like to have verbal explanations given to us, and yet others prefer to throw away the manual, ignore instructions, and simply get our hands on and find out for ourselves how something works!

These learning styles are known as verbal, auditory and kinaesthetic, or VAK for short. When preparing our marketing materials we need to keep the three learning styles in mind and ensure that we develop a variety of approaches.

Concentrating on the visual approach through blogs or texts automatically excludes a significant proportion of potential customers who may struggle with dyslexia or visual impairment. To reach this audience we need to introduce an auditory element to our presentation.

Audio products are easily produced using free software, and I favour Audacity for my recordings. This software is really simple to download and use, and the only other bit of kit needed is a microphone. I tend to use headphones with a built-in microphone, but a lapel clip-on mic is equally effective.

To make life easier, why not record previously written articles or blog posts? I'm sure you've got lots of material that you could re-use in a different format. Keep the recordings short - I've found that reading a 750 word article takes between 3 and 4 minutes.

It takes a little practice to get the technique right. I suggest you do a few 'dummy' recordings first. Are you speaking too fast? Are you using too many 'umms' and 'aghs'? Is there any background noise that you were previously unaware of? Is your voice too 'flat'? - look for possible words that you could emphasise and try varying the pitch.

I always use a pre-prepared script. This ensures that my recordings flow and that there are no unnecessary pauses when I'm thinking what to say next. Following the recording I save my work as an MP3 file on my site. Anybody interested in the recording can then download it onto their computer or iPod etc, and can then listen to it at their leisure, wherever they want.

Audio recordings can be streamed directly from your site, and this will keep the listener glued to your site. However, to stream audio your listeners must have a reliable internet access, be on their computer, and their connection speed must support streaming media.

If your aim is to teach or train, then go for download. If you're priority is sales, list building and marketing then streaming may be the preferred option. At the end of the day it's your decision how you get the recording out.

Audio recordings really can enhance the experience of visitors to your site. Recording is inexpensive and straightforward, so why not have a go - what have you got to lose?


About Author Graham Bray :

Graham Bray is an enthusiastic internet marketer, and for nearly five years he has been developing websites as part of his Multiple Income Pathways. To learn more about internet marketing and how you can download newsletters, training videos and a *free report* visit his blog at <a href="http://www.easierinternetmarketing.com" target="_blank">http://www.easierinternetmarketing.com</a>


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/ebusiness.php/293709


Article Added on Tuesday, May 3, 2011
LD
Other Articles by Graham Bray

Internet Marketing Keep It Simple
Throughout my work in education I've always adopted the rule that to be understood I need to keep the message as simple as possible. My students have benefitted from clear and concise teaching that sticks to the basics and doesn't try to over-complicate things. Why is it then that in internet marketing we forget how basically simple it actually is? Every day I receive emails that promise fantastic returns as a result of purchasing the next new shiny object. In the past I have fallen for many...

The Third Stage Of Internet Marketing Orbit Achieved
By the time you've achieved what I'm calling 'Internet Marketing Orbit' you will really have put in the hours, separated yourself from the 90% of internet marketing wannabee dropouts, and have seen some success for your efforts. To achieve 'orbit' will have taken at least six months, and probably longer. It could take up to one or two years, but the view will be spectacular. By this stage you will have established yourself as something of a 'expert' as a result of all of the quality content...

Email Marketing And The Exclamation Mark
I've done it again! And again! It's that exclamation mark. I'm a past master in the use of the exclamation mark, and in email marketing I seem to be addicted to it! (I've done it again!). I know what I mean when I use the exclamation mark, but do my readers understand what I'm trying to say? Consider this sentence: It's nice to hear from you again! How would you interpret the use of the exclamation mark here? If I used this sentence with its punctuation, my meaning would be one of...

Finding The Right Mentor For Your Internet Marketing Business
I have always been a little unorthodox in the way that I have gone about things. It's not a habit that I'm particularly proud of, but it seems to be the way I get things done. By profession I am a teacher, and the standard route has always been to attend a suitable course, take advice from a tutor or mentor, and make mistakes in the first placements rather than the first permanent teaching post. The standard route is not one that I followed. Having been an undergraduate and then a...

The Fourth and Final Stage of Internet Marketing Steady As You Go
As a result of all your hard efforts and many hours of dedication you now find yourself at a level where your site has almost reached a self-sustaining point. This should be the ambition of every internet marketer to reach this stage, and if everything has gone well and the plan has been followed, then there should be the prospect of significant income. If you do eventually reach this stage, then you are one of the 5% to have succeeded. The vast majority will have fallen by the wayside as the...

Email Marketing Be In Control
Like most people in the email marketing business, I get over a hundred emails a day, and I'm sure that some get many more. How do you stay in control of these emails and avoid becoming overwhelmed? In this article I want to share with you a couple of tips that I have found essential in controlling my email marketing. First of all I have completely separate email accounts for work and pleasure, and there is never a crossing-over between the two. I never access my work emails from home, and I...

Article Writing For Newbies
Having written over ten articles I have now reached the heady heights of being classified as an Expert Author! However, I still consider myself to be a real beginner, and article writing is not a skill that comes naturally to me - I too am a 'newbie', so please don't feel patronised by my heading! In this article I want to provide a beginner's view as to what I understand by the term 'article writing' and how others in my position can start to develop the necessary skills. By definition,...

List Building Developing the Relationship
Copyright (c) 2010 Graham Bray Over and over again would-be internet marketers are told that the power is in the list. Concentrate on list building, and profits will surely follow. However, list building is only part of the solution - having enticed potential customers on to your list, the most important step is to develop and maintain the relationship. One of the benefits of traditional marketing, such as the telephone conversation or the contact in the store, is that it is possible to...

Using Writing Frames in Your Articles
Have you struggled to produce articles, or have you found it difficult to develop your article writing into a coherent and well-structured document? Have you ever considered using the writing-frame approach to your articles? In this article I would like to introduce you to writing frames, and describe how they can be used over and over again to speed up your writing and produce better articles. Writing frames are frequently used in education to help students lay work out in a coherent...

Publishers / Webmasters
Article ID: 293709
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


144 Users Online!!
Related Articles:
Latest Articles:
 
Online Business >> Top 50 Articles on Online Business
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Linux Web Hosting Provided By AwareIndia







Company IDS