There are several schools of thought on the topic: 1) A bad economy is the time to spend money on marketing. 2) Don't spend dollars that you don't yet have.
Today there are more and more people who are realizing that SEO is a must, because if their website is not in the top pages of the search engines like Google, they know their customers may not find them.
There is much confusion about what the right SEO and social media strategies are, so it is important to make sure you choose experts in the field -- according to guru and author of The New Influencers, Paul Gillin, because only ten percent of marketers nationally are good at doing it. The other 90 percent are still trying to figure out what it is.
According to a survey by MarketingSherpa of 3,053 client-side marketers, SEO was viewed as the most valuable marketing solution in terms of return on investment (ROI.) The bottom line is that during an uncertain economy, ROI is critical.
Traditional marketing and advertising of yesteryear meant spending quite a bit of your budget on tactics that typically did not provide tracking methods for figuring out if it worked. The beauty is that the results can be tracked, and campaigns can be tweaked for improved results.
Look for a lead generation company as opposed to than just SEO, PR or marketing. In fact, a good SEO campaign can tell you a lot about your market because a good SEO firm will research your market and competitors. It is even possible to see how much money they have been spending on Pay per Click ads. Plus they can also determine how many visitors go to competitive websites. A keyword analysis tells SEO experts exactly how many people are searching and what words and phrases they use to find your type of products and services.
When an SEO firm optimizes your website, it will be so that the visitors referred from search engines through your target keywords will have a chance to find you and what you're offering. SEO should help drive quality traffic to your website so you get more leads and then have better odds of closing more deals.
Google Analytics is free, while HitsLink web analytics is a great program that tells more details of what people do after they do come to your site. Do they stay on one page longer than others? Do they spend enough time on your site? How much time? Where did they come from before they went to your site? Tracking your website allows you to track your customers.
How should you decide if you need to invest in SEO and or social media marketing? In-house employees are going to probably be too pricey. And on top of that, few people in the marketing today have as much experience as we as SEO experts have. So you are better off hiring outside consultants like MarCom.
Search engine optimization (SEO) and social media marketing should not just be an afterthought to your marketing plan during a tough economy. In fact, you may get more business than you have ever had if you employ the right strategies.
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Article Added on Friday, May 1, 2009
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