bharatbhasha.com
Free Articles  >>  Online Business >>  Page 1039  >> 

The Benefits of Hiring a Los Angeles SEO Firm During a Tough Economy





If you are a small to medium-sized business, why would you choose a Los Angeles search engine optimization (SEO) firm? There's no question that businesses of all sizes often struggle during tough economic times. What's more, over the years industry experts have seen many companies try to cut back on marketing during these times, which is probably not the best decision.

There are several schools of thought on the topic: 1) A bad economy is the time to spend money on marketing. 2) Don't spend dollars that you don't yet have.

Today there are more and more people who are realizing that SEO is a must, because if their website is not in the top pages of the search engines like Google, they know their customers may not find them.

There is much confusion about what the right SEO and social media strategies are, so it is important to make sure you choose experts in the field -- according to guru and author of The New Influencers, Paul Gillin, because only ten percent of marketers nationally are good at doing it. The other 90 percent are still trying to figure out what it is.

According to a survey by MarketingSherpa of 3,053 client-side marketers, SEO was viewed as the most valuable marketing solution in terms of return on investment (ROI.) The bottom line is that during an uncertain economy, ROI is critical.

Traditional marketing and advertising of yesteryear meant spending quite a bit of your budget on tactics that typically did not provide tracking methods for figuring out if it worked. The beauty is that the results can be tracked, and campaigns can be tweaked for improved results.

Look for a lead generation company as opposed to than just SEO, PR or marketing. In fact, a good SEO campaign can tell you a lot about your market because a good SEO firm will research your market and competitors. It is even possible to see how much money they have been spending on Pay per Click ads. Plus they can also determine how many visitors go to competitive websites. A keyword analysis tells SEO experts exactly how many people are searching and what words and phrases they use to find your type of products and services.

When an SEO firm optimizes your website, it will be so that the visitors referred from search engines through your target keywords will have a chance to find you and what you're offering. SEO should help drive quality traffic to your website so you get more leads and then have better odds of closing more deals.

Google Analytics is free, while HitsLink web analytics is a great program that tells more details of what people do after they do come to your site. Do they stay on one page longer than others? Do they spend enough time on your site? How much time? Where did they come from before they went to your site? Tracking your website allows you to track your customers.

How should you decide if you need to invest in SEO and or social media marketing? In-house employees are going to probably be too pricey. And on top of that, few people in the marketing today have as much experience as we as SEO experts have. So you are better off hiring outside consultants like MarCom.

Search engine optimization (SEO) and social media marketing should not just be an afterthought to your marketing plan during a tough economy. In fact, you may get more business than you have ever had if you employ the right strategies.


About Author Kristin Gabriel :

Kristin Gabriel is writer and social media marketing professional with a Los Angeles SEO firm. Her company also handles marketing, public relations, and online advertising. Visit <a href="http://www.MarComNewMedia.com" target="_blank">http://www.MarComNewMedia.com</a> or call 323.650.2838.


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/ebusiness.php/131126


Article Added on Friday, May 1, 2009
LD
Other Articles by Kristin Gabriel

Entrepreneurs Turn to Factoring for Success
Los Angeles, Cook (Chicago), and New York have the higher entrepreneurial activity levels; Colorado, Utah, and Washington have the highest firm birth rates and levels of entrepreneurial activity. High technology is the only industry sector specifically favored in counties with access to an educated workforce and a local research and development structure. Higher unemployment is correlated with higher firm birth rates except in the business services industriesan indication that business...

Business Use Factoring to Get through Tough Economic Times
Our U.S. economy relies upon sustainable economic growth for long-term prosperity. Part of this is the small business community. Recently the U.S. Small Business Association Web site posted a report entitled the Kauffman Firm Survey (KFS), providing insight for better understanding business startups in the U.S. Of the 92 percent of startups surveyed about 7 percent were purchased from existing businesses or franchises and more than half of the businesses were home-based businesses between 2004...

Factoring is a Secret for New Business Start Ups
Many Americans have lost their jobs ... and we are counting more every day. The U.S. economy has 3.2 million fewer jobs today than it did when President George W. Bush took office, including 2.5 million fewer manufacturing jobs. In the past three years, nearly one in five U.S. workers was laid off from their job, according to The Disposable Worker: Living in a Job-Loss Economy report. A number of people who have lost their jobs are taking the risk to start their own small businesses. And...

Invoice Factoring Benefits Small Businesses During Downturn
If you own your own business, then you know how a use it as you need it funding option can be very effective during tough economic times like we have been experiencing. Funding options that fits this bill is accounts receivable factoring, defined as the selling of outstanding invoices or receivables at a discount to a finance or factoring company that assumes the risk on the receivables and provides quick cash. There are a number of benefits to accounts receivable factoring. You can pass off...

Use Accounts Receivable Factoring to Manage Business Cash Flow
It's not enough to just think about raising capital and generating revenue in your business - it is just as important to think about managing your cash flow. And during tough economic times, or a recession, one of the tactics that can help small businesses is called factoring. Exactly what does managing your cash flow mean? Basically this means that you need to spend the time to figure out how to manage your money and how it's spent. Get the biggest return on investment for the time and money...

Invoice Factoring May be Better than New ARC Interest Free Loans
The new American Recovery Capital (ARC) program will allow companies to take out interest-free loans and is the government's effort to help get small businesses back on track and assist the economy. However there are other strategies that many small businesses, including microbusinesses, are using including invoice factoring. Available to businesses as of June 2009, ARC was signed by President Barack Obama in February of 2009. The program's intent is for businesses to pay down debt in order...

Invoice Factoring On The Rise for Small Business Growth
Once again, the government is trying to aid small to medium-sized businesses (SMEs) that are dealing with big banks over regulatory reform. Other services available to them include invoice factoring, because it provides cash flow, which is the way that most small businesses survive. This is for for those who fall into the SME category, or those who employ less than 50 people. Some customers are even exerting their buying power in order to delay payments and also to improve their own cash...

Latest Small Business Financial Strategies and Tactics
One April 2011 survey found that 59 percent of 271 small businesses had applied for a loan within the last 12 months. This means that lending may be on the rise. According to Greenwich Associates, a market research firm for major banks, 57 percent of them were approved. But even more interesting -- a year ago in April 2010 five percent of the small companies tried to get a loan but by April of 2011, that number jumped to 29 percent. Maybe the lending market is getting back to normal. Well not...

Factoring Benefits Temporary Staffing Companies in Australia
Even as the unemployment figures remain historically low, one of the industries that is growing in Australia is temporary staffing, which is also known as ther labour hire industry.This category continues to grow in Australia due to lifestyle choices. Most Australians these days prefer not to be locked into a full-time job. Temporary staffing enables greater flexibility so that they may pursue other interests. And one added bonus: select contractors know they can make in nine months what they...

Outlook for Small Business Sales and the Economy is Good
The NFIB index shows that its August optimism index increased to 88.8 from July's 88.1, and while four of the index's 10 components rose, one was unchanged. The average measure in the five years before the economic decline was 100.6. Improvements were gains in expected real sales and expectations for business conditions six months out. While four of the index's 10 components rose, one was unchanged. The average measure in the five years before the economic decline began in December 2007 was...

Click here to see More Articles by Kristin Gabriel
Publishers / Webmasters
Article ID: 131126
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


129 Users Online !
Related Articles:
Latest Articles:
 
Online Business >> Top 50 Articles on Online Business
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Shared Linux Hosting Provided By AwareIndia







Company IDS