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The New Styles of SEO On The Web
Copyright (c) 2010 Ted Cantu You know there wasn't a more freestyle game you could play five years ago. SEO or search engine optimization was about as popular as the black plague but less famous. Nobody knew what it was and it has not reached popularity status as it has today. I'd like to think I had something to do with that. I was there when the big ball came crashing down to the ground. The Dot Com movement was stubborn headed bull that smashed through everybody's greatest perceptions of...

Warning Signs To Look Out For When Searching For Yamaha ATV Parts
Copyright (c) 2010 Ted Cantu Its incredible but there are a lot of Chinese knock off parts sites on the web lately. Luckily for the online searcher these sites don't pop up on the top pages of Google, Yahoo and BING. But if you dig around on the web you will come across them. There is a big problem with this because it's all over the Internet. When you type in Yamaha ATV parts into Google you see a lot of warnings against Chinese knock off parts from real fans who have gotten ripped off in...

Yamaha ATV Dealers Set The Prime Example For Slow Auto Industry
Copyright (c) 2010 Ted Cantu I have to hand it to the street fighting tactics of Yamaha ATV dealers. These guys have shown true grit in the age of the Internet. A lot of people don't know this but ATV and motorsports are actually very aggressive markets. There are a lot of competitors out there who are trying to get to the top of the search engine heap. The competition is so fierce in fact that in a typical market there can be as much as 15,000,000 competitive pages all vying for the top...

Do You Need An Online Motorsports Search Engine Marketing Specialist?
? Copyright (c) 2010 Ted Cantu I ran across a bit of news the other day that had me rolling with laughter. There are a lot of graphic/marketing people out there that have self nominated themselves to be 'motorsports marketing experts' as opposed to marketing experts! I have no problem with marketing yourself but this distinction is just amusing. But I do find this somewhat amusing. If you are doing online marketing then you are an online marketing specialist period. I find the slight...

Some of the Worst Optimized Websites Are In The Automotive Industry
Copyright (c) 2010 Ted Cantu I have seen the future of the automotive industry. And it is not pretty. Sure, you can send me hate mail or you can take a big look for yourself. I don't spend a lot of time paying lip service to middle management drones or trying to flirt with half informed office hacks. I have seen many of these automotive sites from the inside out. We have literally popped the lid on these sites and checked out the guts and I got to tell ya. It's no wonder our cars aren't...

What Do Guitars, European Indy Rock and Yamaha ATV Parts Have In Common?
? Copyright (c) 2010 Ted Cantu The months following 911 were very bleak. In the midst of Bushs' war there was a very interesting economic seed being planted in the background. Not many people noticed but it caught my attention. Right after the attacks on New York City something minor happened in nearby Norwalk, Connecticut. A little indy record store called ABCD, (which got a lot of my money every payday) suddenly went out of business... or did they? This was one of the first businesses who...

Yamaha ATV Parts Use Online Technology To Promote Products
Copyright (c) 2010 Ted Cantu Driving through downtown Birmingham, Michigan today was a real eye opening experience. It's a city that has been going through a lot of changes. Historically speaking it is a city that has been through decades of changes and has always remained intact and relevant. The one thing you will notice is that some stores are thriving and other store fronts have vacated almost overnight. It seems that some retail environments are left clueless and have pulled out...

Is it Too Late To Market And Sell Automotive Dealerships Online?
? Copyright (c) 2010 Ted Cantu The online marketing boom is in full swing. This tech wave is different from the previous ones we experienced in the 90's. This goes way beyond CD-ROM's and DVD's and corporate presentations. This new tech wave is about search engines working at breakneck speed and it's about cutting out the middle man. It is a tech wave that supports the seller and the consumer with very little wiggle room for any major advertising firm. There are pros and cons to advertising...

Ecommerce Grows Up In 2010 and Opens Up New Opportunities in Economy
Copyright (c) 2010 Ted Cantu Following the recent news has become uplifting and encouraging. Retail stores are now able to compete with the big industry leaders like never before. People are buying products and services in a whole new way. That's a big relief for me. I am a former art director from the world of advertising and I can honestly say that I have seen it all. From the early dawn of Interactive media, corporate presentations and the dot com era to its now present state. The world of...

Yamaha ATV Parts Reaches Out To Brand New Audience With Online Marketing
Copyright (c) 2010 Ted Cantu I caught an interesting thing online recently. Many web merchants are not going to take the traditional routes to advertise in 2010. According to a recent questionnaire by a Metro Detroit entertainment group, Hot Metro Finds, many merchants have turned their back against standard advertising methods. This includes a whole variety of methods such as Yellow Pages, billboards, television and radio. Add to that list pay per click advertising fees. S.E. Michigan...

Real Estate Investors Take A Tip From Yamaha ATV Parts Dealers
Copyright (c) 2010 Ted Cantu Everyone is buzzing about Web 2.0 in the last 6 months. It is interesting to see this type of change occur in our changing economy. There is a wide range of change taking place in the way we experience new products, goods and brands. Thanks to Web 2.0 we can have other people serve as experts in their field and interact with us. This changes the way we view the world we all live in. It definitely changes the way we experience products and make decisions about...

Online Scam Protection Hits The Internet
Copyright (c) 2010 Ted Cantu Its amazing to think about how many scams and phoney deals that are currently online on the Internet looking for weak online searchers every month. There are a multitude of ways you can seriously lose out on the web. Someone can steal your identity or sell you a bad deal and totally take advantage of you. We are living in an age now where that kind of thing can happen to you at a rapid rate. Online protection groups are popping up on the web and they know about...

Phony Financial Sites Phish For Your Bank Information
Copyright (c) 2010 Ted Cantu The other day I got a phone call from a panic stricken client. She was upset about a recent email she received regarding Ebay. Apparently, Ebay was asking for her bank information in an email. This email claimed that they had lost their entire database online and needed to contact and verify with you any type of information. This type of email is very common and I always tell people to ignore these forms of communication. They only exist for one reason and that...

Search Engine Marketing Gets Revamped in 2010
Copyright (c) 2010 Ted Cantu In the past 18 months, search engine marketing has totally changed and needs to be looked upon again as the industry has evolved considerably. Serveral newspapers and magazines have become extinct and the public is turning towards the web and particulary search engines for their news. This trend is spiraling and many more media outlets are projected to collapse under the growth of the web. This will change the way national and local businesses promote themselves....

New York's Past Dot Com Era Gets A Kick In The Pants
Copyright (c) 2010 Ted Cantu For those businesses who are stressing about the new year and what to do with their web sites they will want to sit up and take some notes, because everything they know about websites is about to change. For the past 18 months, I have embarked upon the corporate halls once more. I am an Ex-Art Director from the New York advertising scene and have been "busting it up" on the Internet. I show companies how to strengthen from their past experiences and then plow...

New York SEO Gains Balance From Ted Cantu
Copyright (c) 2010 Ted Cantu As an Ex-Art Director who worked in Manhattan I saw a lot of strange stuff. I saw a lot of companies bite the bullet due to some very foolish moves. I got to admit that it was a mad chain of events back in the dot com era. A lot of companies had mega web sites that were supported with television ads, billboards, radio and television air time fueled money sucking campaigns that brought in dismal returns. Sadly enough though I miss those days. Advertising grew up a...

Internet Dental Marketing Takes a Hit
I recently looked into some of the top cosmetic dental groups in my immediate area. As a direct response marketer I couldn’t help but notice how clueless some of them were when it comes to online marketing. One common problem that was obvious to me was the fact that many of these Dental web sites had come from the phone company. These sites in particular offered many new challenges and several interesting problems. First, they were almost impossible to manipulate for the search engines. The...

7 Ways to Automate Your Online Sales
The Art of Confrontation and Getting New Clients It’s Sunday night and I am getting ready for a new week. I am somewhat dreading what the week will bring because I have five clients who I am coaching who are deathly afraid of confrontation. You see, they believe that it is the web site and not themselves that will get them the clients and close the sale. That is where a lot of my coaching clients get it wrong consistently. This simply is not the case. A web site is nothing more than a media...

Dried Mustard by Any Other Name……
How many industries allow bad hygiene as the norm? I can only maybe think of a few where it is tolerated, (the zoo keeper who feeds the monkeys comes to mind). The other day I was greeted by some lackluster technie duds with dried mustard stains on their retro t-shirts. Obviously my questions during this B2B interview deeply bored them and I was taking them away from their corporate responsibilities, (… they were playing a multi user video game when I came in for my 8:30 AM appointment). This...

Winning in a Down Market
Just a few years ago I presented some new elevated concepts to some of the top advertising agencies to get their opinion. This centered around the idea of creating digital based media for mobile devices to get the word out. I knew the Michigan economic landscape was in dire straits and I wanted to create something new for the business community. Every single one of these companies failed to see the light. But I pushed on while businesses around me continued to go down the tubes. I have had a...

Online Real Estate Marketing and Drilling in the Wrong Place
I just wrapped up another real estate oriented web site campaign. As usual I am often flabbergasted by the mere nature of these campaigns and the people who put these together. Even though the format for these campaigns are clumsy at best they often mirror mistakes I see in other campaigns in different industries. The premise for these campaigns usually center around one web site and one domain name. It is falsely perceived that the web site’s branding strength will be dependent on how clever...

Woeful Tales From the Next Generation of Internet Marketers
I just walked out of another Internet seminar this weekend and am a bit flustered. Why is it that so many, “Millionaire Makers” have never scratched up nickel one in the field? I just find this so disheartening but I am trying to also be brave about it and keep a straight face. I am not going to bother mentioning specific names this time because this problem is actually wider than just a few culprits. We are gathering near epidemic proportions here. There is a lot of information out there that...

Tales From the Search Engine Optimization Swindle
I’ve never been to India. That is a damaging admission. I’m willing to bet that you’ve never been their either. However, I do find them to be quite fascinating. But that is not what I’m talking about. A lot of your search engine optimization experts, (SEO’s) are farming your web site optimization jobs out to India. They do this because of six very important reasons. First of all it is cheap. Second of all it is fast. Thirdly is because Indian labor is somewhat of a commodity in the United...

Hello Crackpot… Er, I Mean…. SEO Expert!
I left SEO ladies and gentlemen. I have no further use for it. In fact, I have completely lost respect for everything that it stood for, (that is, if it ever stood for anything!). The reason why I am so against it is because everybody and their next door neighbor is professing TOP GOOGLE RANKINGS! SEO, (Search Engine Optimization) has been reduced to a red hot, under the radar, right as rain business to an absolute travesty. It has been brought down many pegs into a mundane way to make a quick...

Money Quest: Lessons From the Millionaire Mind Intensive
I attended T. Harv Eker’s Millionaire Mind Intensive. My girlfriend raved about how amazing this program was and at first I was really excited. This was a three day event and I got first in line. I was disappointed that she wasn’t going to meet me there for the opening session. Still, I kept my chin up and walked into the auditorium. As soon as the rah rah sessions started I knew I had made a big mistake. I nervously looked around for the door and wondered when an appropriate time would be for...

Powerful Digital Video Clips Outperform Broadcast Media
The Dangers Of Over Thinking The Obvious Just a few months ago there was nobody making commercials to support their brand. In fact, in the Midwest it was somewhat of a hard sell. This idea of creating an "instant" commercial to support a product or a service seemed a bit daunting. The concept was too remote to be taken seriously. But since September 2007 this has all radically changed. I first attended the LBN, (Local Business Network) from an invitation of mine from a colleague. I was of...

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