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The 3 Types of Business Referrals and When You Should Use Them (OR NOT!)
I LOVE REFERRALS! If you like making easy money, then you should too! Referrals are a business person’s dream because most of the work has been taken out of the process and all you have to do is follow up properly on the referral and the business is likely yours. The fact is, though, some referrals are better than others. Knowing the difference between the kinds of referrals that exist in the world of business and how to give and get them more effectively can be the key to your closing more...

Business Cards: Are They Just a Waste of Time and Money?
It’s a funny thing about business cards…they always seem to find their way into the trash! Now, some of you may be thinking, “WHAT?” but follow me for a second… Let’s start with what happens at a networking event. People are milling about, shaking hands, handing out business cards, etc. You meet new people, establish possible referral relationships, tell others about what you do and above all, you collect business cards…sometimes LOTS of business cards. Now, let’s fast forward to the next...

How to Describe What You do so That People NEVER Forget You!
Let’s say you are at a networking event. You know the kind, tons of people, everyone shaking hands and handing out business cards, eating good food, you know the deal. Now, try to think in your mind about what those conversations sound like…someone asks what the other person does and you hear, “I’m a Realtor” “I’m an insurance agent” “I work at ABC bank” BORING!!! While these responses may be factual, they are far from interesting. No one cares if you are a Realtor or an insurance person…we...

What is a Referral?
If you make any of your money off of sales, then you probably love referrals. Business coming to you based on the positive words of someone else is one of the best feelings a salesperson or business owner can experience. It shows that not only are you doing a good job, but others are noticing and telling their friends as well. Yes, referrals can be amazingly productive for your business but unfortunately, sometimes they can end up being a huge waste of time as well. It seems a shame to malign...

Why Should I Network to Build my Business?
It seems that most people are still looking for that quick fix when it comes to getting more business. They feel as if their answer is just one perfect magazine or newspaper ad away and if they put enough money into it, all their dreams will come true. Unfortunately, that usually never happens. Instead, they throw dollar after dollar into advertising campaigns that never truly deliver what they promise. The customers don’t flock to them as they hoped and they get more and more desperate as to...

Masterminding: What Is It And Can It Be The Secret Success Tool You Have Been Looking For?
Think about successful people. What makes them successful? Are they wealthy because they are smarter than you? Are they wealthy because they are luckier than you? Probably not. Successful people usually do share ONE thing in common though…masterminding. You see, as intelligent as successful people may be, it is more than likely that they got there with the help of others. Other people who have helped them develop their ideas, home their skills, and take good ideas and make them great. It is...

Is Your Networking Group Right For You?
If you have spent anytime networking as a business professional, chances are you have been asked to join a networking group. You know the kind, they meet once a week, everyone stands up and tells about what they do, and referrals are passed around, often on little slips of paper. Sometimes, these networking groups can be fantastic sources of new business. It might seem like your entire new business clients are derived directly from the members of your networking group. On the other hand, it...

Are You Too Busy to Follow up on the Referrals You Get?
The thought of being too busy for referrals seems like nonsense, doesn’t it? I mean, who could really be TOO BUSY for new business, especially referrals, which are like gold to a business person. I mean most business professionals spend much of their time and money actually searching for business so the idea of someone being too busy for referrals just makes no sense. Well, while it might not make sense, that is the signal that MANY so called “professionals” send to others when they fail to...

6 Things You MUST Bring to EVERY Networking Event
If business networking is part of your marketing plan, then you have to make sure that you get the most out of each and every event you attend. This means you should have a plan of action in place to ensure your success. If you simply attend networking events with no plan in mind, it is likely that your overall success will be limited. One way in which to be successful is to carry with you the proper tools you need to make it happen. Below are the 6 things you MUST bring to every networking...

5 Things You Should Never do at a Networking Event
Networking to build your business can either be one of the most productive ways to market yourself or a colossal waste of time and energy; it all depends on how you go about it. Many people think networking is simply about showing up to an event and handing out business cards and magically, business will appear. Like most things in life, there is a bit more to it than that. In the case of networking, sometimes, it is more important to keep in mind what NOT to do than what TO do. Below is a list...

3 Ways to Use Business Cards at Networking Events More Effectively
The first use of business cards can be traced back to the early 17th century. These cards acted as bits of information left behind to help guide someone to another location via a trade route. Business cards today still act to help guide others, but today, we are looking for them to help guide more business to us. The fact is, most people take business cards for granted and rarely use effectively such that make a positive difference in their business. If you start looking at business cards as...

3 Things You Must Do After Attending Every Networking Event
If your goal is to be successful with networking, then your efforts shouldn’t end as you walk out of the networking event. To really reap the benefits of business networking, you should follow a specific plan of action to make sure the contacts you meet turn into trusted business relationships and eventually, business or direct referrals. Below are 3 things you must do after attending every networking event: 1. Recall conversations using business cards-It is a good idea to flip through the...

3 Reasons Why Networking Should Be A Part Of Your Marketing Plan
One of the first things that business owners cut from their budget when times get tough is marketing. Oftentimes, a business can be spending as much as 40% of their budget or more just on marketing alone. This huge number looms large as the business owner looks at the other bills they have to pay. This leads many to slash it or remove it altogether. The question then becomes, if you are not marketing, how will you get new clients to pay the other bills? This is why getting rid of marketing...

A Tickler File For Sales And Networking
If you are involved in sales, fundraising or just an active networker, you have probably tried a variety of tools to manage your contact list and remind yourself to stay in touch with all of the prospects and people you meet. This tickler file is designed to be an inexpensive, effective, tool that can be used by salespeople in a variety of different types of organizations. This tickler file uses inexpensive index cards and a simple file box. You will need the following items to create your...

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