Benefits of Continuing SEO Efforts through COVID-19
It goes without saying how Covid-19 has changed our lives, how we work and how we shop. It has taken the online world by storm and has turned it upside down and significantly changed consumer shopping behavior. Of course, Covid-19 has increased internet usage exponentially. But, it has also caused traffic to business websites to plummet, regardless of the industry. Does that mean you need to stop your digital marketing right now? Indeed, no! Albuquerque SEO is more important than ever as it...
Why Small Businesses Should Invest in PPC Advertising
Itβs the big brands that often rank higher in organic search results than small businesses. It can be challenging for start-ups and small enterprises to stand out in the crowd. About 74% of buyers search online before visiting the store, making it critical for small businesses to attract potential customers as do their search online. This is when the Pay-Per-Click Advertising comes to the rescue. Yes, a recent survey shows that 45% of small businesses currently invest in PPC adverting, and it...
Does PPC Impact Organic SEO?
PPC is a powerful digital advertising method. If launched strategically, it can help you reach more qualified leads in a short duration. An SEO strategy is the process of planning, outlining, and implementing different steps to improve search engine rankings.
People often see SEO and PPC as entirely different strategies. However, PPC advertising does impact SEO initiatives. In this article, we will reveal the special relationship between SEO and PPC and how this link affects your...
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