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Link Building: Top-Down or Bottom-Up?
Before anyone embarks upon a content publicity mission, they should ask themselves some important questions. Foremost among these questions should be the question of whether they intend to take a 'top-down' or 'bottom-up' approach to link building - each has its own advantages, and each requires a different set of techniques. The top-down approach is one that aims to gain search engine ranking positions by generating links from one or several authoritative websites. In turn, these links will...

Panda Penalties and How to Avoid Them
Search engine operators are embroiled in a constant battle with low-quality content. When search engine users are confronted with websites that feature second-rate content, they can become dissatisfied and consider switching to an alternative. For this reason, search engine operators make every effort to ensure that high-quality content is ranked above dubious content. Some search engine optimisation professionals take advantage of weaknesses in search engine ranking algorithms, using...

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