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64% Internet Marketing
64% Internet Marketing   by David GikandiDid you know that 64% of us would buy something if it were recommended to us by a friend? Let us place that number in perspective. If you were to create a banner ad campaign, only about 2 to 3% of the people who see your add would respond to it. If you were to advertise in a newsletter or magazine, or send bulk mail, the response would be around 1 to 2%, typically. But if you asked all your current clients to recommend your site to their friends, 64% of...

A Sticky And Viral Cocktail
A Sticky And Viral Cocktail   by David Gikandi Amazon.com. Napster. Ebay. Blue Mountain Arts. Hotmail. These companies made it big on the web, most with surprisingly low marketing budgets, reaching unexpected heights in short time spans. Why? Was it branding? Sure, they are all strong brands today, but that is not what made them what they are. To be fair, a variety of factors contributed to their success. But by far the most important ones were tools and strategies that were sticky and viral...

Guaranteeing an Increase in Your Site Traffic
Guaranteeing an Increase in Your Site Traffic   by David Gikandi Start at the goal. Walk backwards, feet on the ground. Then forward. That is how you guarantee positive results for any quest, including a guaranteed increase in your site traffic and revenues. Let us take a brief look at this philosophy, then see how we can use it to increase our site traffic, guaranteed. What you will discover is that the most simple and affordable of traffic building strategies are surprisingly obvious to only...

Creating Attention, Interest, Desire and Action Online
Creating Attention, Interest, Desire and Action Online   by David GikandiWhen you go out and create a web site with an intention of selling products and services through it, you have no option but to be on the good side of buyer behavior. If you wish to succeed, that is. Funny enough, on the web a lot of business owners forget that buyers do have a behavior, the way they are accustomed to doing things. By now you probably have heard or experienced that just having a site, no matter how good it...

The Best Way To Get Listed On Yahoo!
The Best Way To Get Listed On Yahoo!   by David GikandiYahoo! http://www.yahoo.com/ has an immense reach. They receive, directly, more traffic than any other search engine or directory. Being listed on Yahoo! and DMOZ.org gives you a great boost on your Google.com rankings as well. So if you are not listed on Yahoo! and DMOZ, your pages on Google may never rank as highly as they should. You simply must be in Yahoo! Fortunately, you can now guarantee that you will be reviewed and possibly added...

Getting Sure Profits Through Google, Goto.com and DirectHit
Getting Sure Profits Through Google, Goto.com and DirectHit   by David GikandiPay-for-inclusion is becoming highly popular lately and is an excellent way to get guaranteed traffic in a guaranteed time from major engines. That is, if you know how to use them well. So on the upside you have guaranteed quick listing and ranking. Google.com, Goto.com and DirectHit/AskJeeves can give you page one listing for searches of your keywords in as little as one hour or less from the time you sign up. On...

The Ultimate Keyword Optimization Guide for Search Engine Positioning
The Ultimate Keyword Optimization Guide for Search Engine Positioning   by David GikandiWe all know it and we all do it. Whenever the typical web user needs to find something on the web, he or she will almost always instinctively go to one of the top search engines and run a search. Then, he or she will have a look at the first 30 search results returned (usually the first three pages of results), hardly ever looking beyond that. If nothing looks appealing, they will run another search using a...

Plug 'N' Profit E-commerce Principles  
Plug 'N' Profit E-commerce Principles   by David Gikandi The Internet has been around long enough now for some online marketing principles to emerge as proven success drivers. By observing Amazon.com, Napster, Ebay, Hotmail, Blue Mountain Arts and a few other highly successful online properties, we can now accurately pinpoint tested principles that any site can plug into their own processes and profit from them immensely.Being Part of Natural Buyer BehaviourMost people buy on their third to...

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