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Kindergarten Planning Works: And Works Extraordinarily Well - Auto Recovery
Have you ever returned to your office after time away to find where you left off and what priorities you are working had escaped your memory? I have. Too many times before I learned this... Before I share the answer, come and experience my journey to the answer. A year or so ago, I was returning after just taking Sunday off. That night, as I sat at home in my easy chair with my feet up and my review journal, I closed my eyes and remembered my day. Beginning from the time my feet hit the...

The Secret To Using A Piggy Bank To Become Rich
Did you know that rich people keep piggy banks around their home? Yes, generally they do. Multimillionaire Kim Kiyosaki, wife of Rich Dad Poor Dad Robert Kiyosaki, and author of “Rich Woman: Because I Hate Being Told What To Do!” was on the Let's Talk Marketing radio show November 21 and she confessed to having multiple ones piggy banks. See bio for link to show. You may even have one or a few piggy banks in your home already. Maybe your child has one and you don't. If not, you will want to...

Be That Miracle
You are a human being, right? You also believe you are either male or female, right? You also have other roles you play in your life, like mother, father, brother, sister, employee, employer, boss, manager, in-law -- and the list, I'm sure, goes on. But have you ever thought of yourself as a miracle. Not in the sense of your birth. Of course, that is a miracle. In the sense of your every day life. Do you walk around all day long and see yourself as a miracle worker? If you did, just imagine...

Drama: How It Zaps Creativity And Success
Drama occurs all around us. We don't think of ourselves as a drama queen or king. "isn't that a movie?" isn't that a neighbor, co-worker, friend, or in-law? For artists, drama contributes to their creative production. There is a darker side. One we don't want to admit to. At least not easily. We add drama in order to make life or situations more interesting. Artists like to do this when their creativity is blocked. Drama adds fizz to imagination. We also create drama when we're bored or need...

Seven "Really" Truly Unique Ways to Sell More Books
Seven "Really" Truly Unique Ways to Sell More Books   by Catherine FranzThese marketing tips aren’t for the weak at heart. Usediscretion and know where the ego and self-promotionboundary stands for you.1. Use a fold over business card. Place your bookinformation inside the fold. The title on the bottom sideof the fold so it is seen first when the card is opened.Only one book to sell right now, no problem. To fill up thepage, add the book’s tag line or this book is aboutparagraph. On the top of...

Let Your Survey Write Your Business Plan
Let Your Survey Write Your Business Plan   by Catherine FranzBy Catherine FranzMost entrepreneurs first write their business plan and thendevelop their services or products. This causes them togenerate and fulfill a marketing plan that requires them toswim upstream using the backstroke. To save the stress,consider placing the business plan on hold until firstcompleting a few customer surveys. Okay, some of you aresaying, "Catherine, how can you do a survey before you knowwho your market is?"...

Open Your Introduction With A Firecracker Moment
Open Your Introduction With A Firecracker Moment   by Catherine FranzThe number one requirement, whether you are a business owneror an employee, is to be able to say what you do, and say itwith influencing results. Through testing, I have seen,experienced, and received feedback that an elevator speechno longer works. My test results show that elevatorspeeches are too slow and too boring. People know what’scoming and have mindfully tuned out it out before the firstsentence. Elevator speeches...

Ten Amazing Ways To Increase Attraction at a Trade Show
Ten Amazing Ways To Increase Attraction at a Trade Show   by Catherine FranzThese ideas are for anyone that has a small budget to workwith or is just starting to expand into exhibiting attrade shows. You can even use these tips and techniques whenever youare speaking or presenting -- at Toastmasters, deliveringworkshops -- or even eLearning activities. 1. Have a visual point at your booth -- like a power pointshow or a television with a video playing. Put together aworkshop video, even if it...

Developing A List Of Keywords For Marketing
Developing A List Of Keywords For Marketing   by Catherine FranzKeywords aren't just some words that allow search engines,like Google, to find your web site. They are also keyelements for creating attractive language to use in yourmarketing or advertising material. For instance places suchas: brochures, business cards, flyers, and ads. Keywordscan also fit well into speaking engagements scripts oraudiotapes scripts as well as audience handouts.It is important to create a keyword list for each...

Do You Know Who You Attract to Your Web Site?
Do You Know Who You Attract to Your Web Site?   by Catherine FranzBy Catherine FranzThere are five types of people that browse the web:(1) Specific Information Seekers(2) Current Information Seekers(3) Bargain Hunters(4) Entertainment Seekers, and(5) Specific Buyers.When you identify the type of people you want to come toyour website, or the type of people coming now (for thosewho already have a site), as well as what gets them there,what keeps them there, then and only then can you designyour...

15 Ways to Promote eLearning Programs
15 Ways to Promote eLearning Programs   by Catherine FranzPre-note: In this article, teleclass is an example used toillustrate one type of eLearning market. The tips work thesame for other eLearning programs, including, but notlimited to, teleseminars and ecourses.In the mid-1990s, the teleclass format began and was named,distance learning. During these early years, learninginstitutions, particularly universities, were chief users ofthis format. Mainly due to the large equipment...

Persuading Learners to Buy: 7 Groups
Persuading Learners to Buy: 7 Groups    by Catherine FranzThere are seven major reasons why adults continue their pursuit to learn. Each of the reasons play into the way you want to present your sales information. Studies completed by the United States Department of Education (USDOE), Commission on Nontraditional Study and surveys conducted by the National Center for Education Statistics (NCES) show little change in why learners keep wanting to learn since 1964. Since the 21st century the...

7 Must Knows for Measuring Web Site Activities
7 Must Knows for Measuring Web Site Activities   by Catherine FranzRecord keeping measurements for Internet marketingRecord keeping tracks money -- where it goes, when it comesin. Internet record keeping is also required for success.Yet the statistics show that only one out of a hundredpeople who own web sites do any type of record keeping onhow much it cost them to be there A system that works hardfor you when you don't still requires monitoring andperiodic reviews. If you can't measure it,...

Slogans: Creating and Using Them In Life, Career andBusiness
Slogans: Creating and Using Them In Life, Career andBusiness   by Catherine FranzInformation is coming at us from all directions nowadays.This pace requires us to demand that we receive it fast andpredigested in order to inch ahead of the game. This alsorequires a new filing system method for storing the bitesand bytes.In this article, we will go into greater details on:* Why slogans are important in today’s society fast-paceinformation systems.* What is a slogan?* Learn the six major types of...

Converting Web Site Home Buyers to First Contacts
Converting Web Site Home Buyers to First Contacts   by Catherine FranzAccording the National Association of Realtors(R) ("NAR")surveys completed between 1999 and 2003, 66 percent of allhome buyers stick with the first real estate agent theycontact. The number one reason stated was that buyersperceive all real estate agents to be the same. This meansthat two out of every three contacts that you receive whenyou are the first contact, you are most likely to get thebusiness.There are two major...

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site
Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site   by Catherine FranzThe number one key to getting business in the real estatehome sales market is to be people’s first contact. TheNational Association of Realtor’s last three surveys between1999 to 2003 said 66% of buyers stayed with the first realestate agent they contacted yet only 6% of this number camefrom web sites. This number is rising as people become morecomfortable finding their information on the Internet.There...

What Are You Fishing With? Lure, Bait and Gear
What Are You Fishing With? Lure, Bait and Gear   by Catherine FranzA 10-step exercise for services professionals to evaluateclients...Fly fishing -- it doesn't work, does it? When I firstwatched someone fly-fishing, they released the line andfling it far out into the water. No sooner had the fly hitthe water was it being reeled back in. Even today, I stilldon't understand how this method catches any fish. Yet itdoes. The results had an opportunity to occur because the line was pitched.Fly...

Increase Book Sales: When a Book is No Longer Just a Book for Sale
Increase Book Sales: When a Book is No Longer Just a Book for Sale   by Catherine FranzDo you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun.Dede Hall, author of The Starving Student's Cookbook hadvery poor sales for her books. Then one day an outrageouslylight bulb moment appeared. She added an inexpensiveskillet with the book and...

What Colors Make Your Services Most Attractive?
What Colors Make Your Services Most Attractive?   by Catherine FranzThis information is based on the principles of Laws ofAttraction, Law of Allowing and Law of Deliberate Creation.And the Universal Laws of Energy (like attract likes)proven by Quantum Physics.What colors attract people to you?Visual presentation and appeal, whether in your marketingmaterials or what you wear, can turn on or turn off what youpeople you attract. It does not matter if it’s on papermatter, the Internet, like a web...

Knock, knock. Who’s There? Your Target Market, Are YouListening?
Knock, knock. Who’s There? Your Target Market, Are YouListening?   by Catherine FranzHave you ever had a conversation with a person who wasn'tlistening to anything you said?This one-way communication experience is a big turn-off andmany times frustrating to cope with at the time.Is this occurring in your marketing? Oops, no one wants tothink of their business as turning a deaf ear to theirmarket. Yet it can be easy to do since most of us have ajammed packed life already, with little time to...

Planning A Slow Season Calendar
Planning A Slow Season Calendar   by Catherine FranzEvery business experiences slower periods. For some, theysell more during the Christmas season while others move at asnail pace. Some sell more during the summer and othersless. The key is being aware of your seasons andalternatives available to solve the challenge and change theresults.All businesses need down time, breathing room to re-evaluatewhere we’re going, and where we’ve been. What’s working andwhat’s not? What changes need to occur...

10 Expressions to Avoid In Sales Information
10 Expressions to Avoid In Sales Information   by Catherine FranzKeeping up with what words are in and out isn't hard. Yet,with all the other more important things on our to-do list,it doesn't get remembered easily.1. Any archaic, stilted words, such as: hitherto, whereby,thereby, herein, therein, thereof, heretofore.2. "Kindly advise." As opposed to not kindly advising.3. "Whereas." Instead use "where" or "while."4. "Pursuant to." This is too informal for 2004. Theexpress expired in the...

One-Two-Three Punch Marketing
One-Two-Three Punch Marketing   by Catherine FranzPrinted material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templatesand the like.You will notice that I didn't add brochures to this list.Brochures are not a good investment for a first piece. Whensomeone asks for a brochure and you don't have one, thisdoesn't mean you ignore...

22 Ways to Grow Your Subscriber List
22 Ways to Grow Your Subscriber List   by Catherine Franz1. Don't bury your subscriber form, place it on your homepage and or every page and make it VERY easy to find.2. Add a one-liner to the byline section of your onlinepublished articles. For example: "You can subscribe to[name]'s free e-newsletter by visiting [URL]."3. Give people an additional incentive to subscribe. Givethem a free ebook or ecourse that has valuable content on atopic that will attract the exact type of...

The Top Five 2003 Marketing Tips That Can't Be Ignored
The Top Five 2003 Marketing Tips That Can't Be Ignored   by Catherine FranzWhen marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted.Tip #1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELFWhat looks good to you is not necessarily effective for yourdesired audience. This is the biggest mistake I see...

When You Need More Than Magic To Keep Your Marketing Going
When You Need More Than Magic To Keep Your Marketing Going   by Catherine FranzIt is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market. I too fritter away time at trivialtasks like organizing paper clips, shuffling paper from onestack to another, updating my computer and watering plants.On worse days, I prefer doing laundry and making my kitcheneven...

Discover 3 Alternative Methods to Boost Quality Testimonials
Discover 3 Alternative Methods to Boost Quality Testimonials   by Catherine FranzHere are three alternatives to increase your testimonialnumbers or their quality. Create an online diary or blog,use an auto responder method, set up a form on your web siteor set up a survey.1 -- Set up an Online DiaryUsually an online diary is a fun way to keep friends andfamily up to date on what is going on in your life. Onlinediaries can also be used for testimonial submission withconversational style...

Marketing Wizard Shares Her 2004 Marketing Forecast
Marketing Wizard Shares Her 2004 Marketing Forecast   by Catherine FranzWith next year just around the corner, Internet MarketingWizard, Catherine Franz, is sharing some tips on what toexpect in 2004 that could possibly affect your business. * Interrupt marketing is still fading in 2004, actuallydecreasing tremendously faster than in 2003. And could betotally eliminated by consumer voice and some new governmentregulations being proposed.* Legitimate advertising climbing.* Required planned...

Features and Benefits Brainstorming
Features and Benefits Brainstorming   by Catherine FranzThis is it what I use BEFORE I begin to write any marketingcopy or launch any new product or service. You can completethis with the by-hand method listed here or use the formthat I've created (available in the FORMS section of our website, http://www.abundancecenter.com/forms/main.htm).I complete this exercise even when I think I'm sure that Ihave it done. The mind plays some funky games, by redoingthis exercise, my thoughts zone into...

Marketing Lessons from Santa
Marketing Lessons from Santa   by Catherine FranzIf a nonexistent man can change the world and millions ofpeople with a message of joy then his marketing plan surelyworks. Right? Then what has Santa been doing right allthese years that we can learn from?Santa’s message is short--joy. His target market--children and the young at heart. When you think of nameSanta, you automatically associate it with giving, kindness,thoughtfulness, joy, magic, and usually a lighter heart.Yet, his campaign began...

Marketing Strategy for Ecourses: Three Fast and Simple Ways to Find a Topic and Market
Marketing Strategy for Ecourses: Three Fast and Simple Ways to Find a Topic and Market   by Catherine FranzOne of the fastest ways to attract more subscribers for yourmailing list is to collect names by giving away freeecourses.I taught a teleprogram on ecourses for months, yet I foundmany people understood the concept, how-tos, and very fewcompleted any. At first, I thought I was a lousyinstructor. Everyone seemed to wanted to write the "perfectecourse on the perfect topic" that will create...

Creative, Inexpensive, and BIG Value Marketing Gift Ideas
Creative, Inexpensive, and BIG Value Marketing Gift Ideas   by Catherine Franz"Tis the season to be jolly!" A great attitude is easy tohave when you design your gifts with a lot of thought anddon't allow the experience take you to the cleaners.One of the traditions I like at this time of year isremembering all the people that were there for me this pastyear. Especially those that didn't receive anything inreturn for it -- in the smallest or largest way.Meaningful gift giving does not have to...

Online Marketing: Five Fun Ideas that Increase Traffic
Online Marketing: Five Fun Ideas that Increase Traffic   by Catherine Franz1. Using Hidden Links to increase subscribers or for acontest. Place a not so easy to find link in your copy andthen ask people to find it. Give them a prize or freebie forfinding it. Or you can give them the ebook after they findthe link and click on it. By burring it inside thematerial, they will definitely need to read it carefully inorder to find it.2. Have unique information? Start a member-only web siteor ezine....

Increase Your Book Sales: When a Book for Sale is No Longer a Book for Sale
Increase Your Book Sales: When a Book for Sale is No Longer a Book for Sale   by Catherine FranzDo you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun.Dede Hall, author of The Starving Student’s Cookbook hadvery poor sales for her books. Then one day an outrageouslylight bulb moment appeared. She added an inexpensiveskillet with the book...

Getting the Word out About Your Web Site: Five Innovative
Getting the Word out About Your Web Site: Five Innovative   by Catherine FranzGetting the Word out About Your Web Site: Five InnovativeWays1. Directory LinkingCreate a directory of web sites on a specific topic on asingle page on your web site. No more than 25 though. Themajor search engines will bounce you out if you have morethan 25 on a single page. Have your web site listed onother people’s web site. Again, if they are going to listmore than 25 on a single page, don't bother, their site...

What Is Your Lure, Bait and Gear? An exercise to define who you are attracting
What Is Your Lure, Bait and Gear? An exercise to define who you are attracting   by Catherine FranzFly fishing -- it doesn't work, does it? When I firstwatched someone fly-fishing, I saw them release the linethat went out far in the water. No sooner had the fly hitthe water it was being jerked back and reeled in. Eventoday, I still don't understand how this method catches anyfish. Yet it does, so I am told. See, I have never beenfly-fishing.It looks like so much more work too. I'm used to the...

Creating Assets:Spark Your Thinking with these 16 Comprehensive Questions
Creating Assets:  Spark Your Thinking with these 16 Comprehensive Questions   by Catherine FranzCreating Assets:  Spark Your Thinkingwith these 16 Comprehensive QuestionsHere are some questions to get your thoughts and cash flowmoving that will also keep your product creating aligned andfocused.Find your gold mine in your surroundings by looking at anypromotional literature you have created, audio or videotapes you have produced, press releases or articles about orby you, your product catalog...

Create New Products: Use Leveraging
Create New Products: Use Leveraging   by Catherine FranzIt still surprises me when a light bulb flash turns into anaha moment. Yesterday I had the light bulb flash that grewand grew until it gave me a big smack upside the back of myhead this morning.Yesterday was like most of my days, yet while writingyesterday’s article, I stopped mid sentence, and my thoughtswent back to an ezine article I read early that morning. Itwas one of those times when your thoughts completely jump toanother circuit...

Reduce Your Stress:Create a Countdown Marketing Calendar
Reduce Your Stress:  Create a Countdown Marketing Calendar    by Catherine FranzJust like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey’s philosophy, “start with the end in mind.” The biggest advantage to a county-down calendar is that it makes you think and focus harder as well as makes the planning easier. First, you write down the exact results you want or expect. Let’s say you have a teleclass, seminar,...

The Internet Marketing Pie: Slice It Up Right or Loose
The Internet Marketing Pie: Slice It Up Right or Loose   by Catherine FranzThe number one concern for Internet sales is your marketinglist -- in other words, your audience.But...but...but...you’re saying, products for sales is amust too, however, if your list is nonexistent, small orloosely targeted, having a product isn’t going to help much.There just will not be any success.Yes, I know this is confusing. You need a product toattract. By the way, I am using product interchangeably tomean...

19 Ways to Attract Higher Paying Clients
19 Ways to Attract Higher Paying Clients   by Catherine FranzSome people have little difficulty attracting andmaintaining clients who have higher discretionary funds tospend for solutions. Others can't get to first base. If youare one of those and want clients that can pay more and youcurrently aren't attracting them, here is a list of 10barriers that might be interfering.Higher paying clients are easier to work with, appreciateyour work more, pay quicker and are more profitable.Whenever I am...

10 Keys to Designing A Personal Lifelong Learning Process
10 Keys to Designing A Personal Lifelong Learning Process   by Catherine FranzGENERAL OVERVIEWBusiness StrengthsOur extensive knowledge of the adventure travel industry isour greatest strength, in addition to our positioning in theregion.Business WeaknessesThe greatest weakness our business faces is our ability tohandle new competition. Currently, we are the only providersof our services in the area, and any competitor that movesin will pose a threat to our stability.BUSINESS GOALSProfitOur...

"To Transcribe" or "Not To Transcribe" Interviews?
"To Transcribe" or "Not To Transcribe" Interviews?   by Catherine Franz11 Secrets from an Experienced InterviewerOne of the unwritten rules of writing a book, an article, orany sort of material that requires the writer to interviewexperts or people "in the know" is to tape record theconversation. Whether the recording occurs via phone or inperson is irrelevant. This rule is a good one.This leads to the following questions:* Do you transcribe every tape?* Who owns the transcription?The answer...

Keeping a Love Journal
Keeping a Love Journal   by Catherine FranzDo you love someone very deeply? A spouse, son, daughter,or maybe a group of people. February 14 is Valentine’s Day.This unofficial holiday is a day card companies started toincrease their business and has evolved into more over theyears. It is a day of reflection, a day to show someoneelse you care, a day to see the love we have for ourselvesas well.A separate journal devoted strictly to people, places andthings, that you love, may seem like a waste...

Spiritual Journaling
Spiritual Journaling   by Catherine FranzBy Catherine FranzWhether you keep a separate spiritual journal or just wantto add your spiritual postings in your regular journal, youwill want to read this.Personal journaling supports our development and growth.But spiritual journaling goes deeper. Spiritual writing isa reflection of our soul. Like personal journaling it toois a tool for self-discovery, aids concentration, is asafety valve for emotions, a training ground for improvingthought to paper...

Letter Writing Journaling
Letter Writing Journaling   by Catherine FranzBy Catherine FranzWhen you read a letter from someone, we are immediatelytransferred into their world, experience, and physicalreality. You can capture the same feeling by writingletters to yourself or about other people in your journal.Letter writing is the easiest form to use in journaling. Onoccasion, you might have already dabbled in writing lettersin your journal.There are three major benefits to journaling with letters.First, the experience...

Telling Your Story: The First Ten Seconds Are A Make Or Break
Telling Your Story: The First Ten Seconds Are A Make Or Break   by Catherine FranzWhy do people write long copy? It is not because theirreaders read it all! People write long stories for the samereason that restaurants that serve big portions getcustomers lining up at their doors. They are creating theillusion that their meal is cost effective. A long storysuggests that there is a lot to say. The American society teaches that more is better and you arenot going to single handedly change that....

Write With Passion: 4 Steps To Emotionally Charge A Nonfiction Article
Write With Passion: 4 Steps To Emotionally Charge A Nonfiction Article   by Catherine FranzYou have just completed a draft of an article. It seemsflat, even to you. It needs some spunk. Needs to be morealive. Possibly you're at a loss on how to spruce it up sothat it creates an emotional connection with the readers.A flat fiction character is easier to fix with emotionallanguage than a nonfiction article. Especially if thenonfiction article doesn't include a character or anemotional story....

8 Great Journaling Tips
8 Great Journaling Tips   by Catherine FranzMix a martini, don't forget the olives, or pour yourself atea, relax and enjoy!There are no hard-set rules for keeping a journal. How oftenyou write, time you spend, and how rigorously you maintain aregular journaling schedule are matters of personal choiceand circumstance. Therefore, it is important to find whatworks for you. Here are nine guidelines to assist you.1. Allow for regular writing times. Find a time of day thatworks well for you and use...

10 Reasons Why People Attend Book Signings
10 Reasons Why People Attend Book Signings   by Catherine FranzThis is the survey result of 325 people conducted by myselfso I can improve at my own book signings. After completingthe survey, I saw the wealth of insight it had given me. Ifelt it was important to share it with a wider audience. Ialso interspersed some personal experiences.The survey was conducted by Catherine in-person with peoplewho attended book signings at area bookstores in NorthernVirginia metro area between January 2004...

A Writing Exercise That Increases Awareness And Description Skills
A Writing Exercise That Increases Awareness And Description Skills   by Catherine FranzPractice attaching words to feelings requires time to do.Without a system that helps you monitor that time, theminutes or hours could feel unproductive. With the rightexercise, you can then use that time wisely, as well as saveyou time and frustration.Learning to apply the right words to our six senses is a topingredient to the mixture of writing. Its language bringsthe reader into the story. All of us...

28 Reasons Why Publishers Will Buy Your Book
28 Reasons Why Publishers Will Buy Your Book   by Catherine FranzEditors will buy a book for one or more of the followingreasons. By knowing what these reasons are, you can thendesign a marketing plan with those features in mind.1. The author's previous books have sold well.2. They love a book and think it will sell.3. They think a book will sell.4. They love it enough to publish, regardless of itscommercial potential.5. It's a book that deserves to be published because of itsvalue to a cause...

Revving Up Your Writing Productivity
Revving Up Your Writing Productivity   by Catherine FranzProductivity begins by recognizing and valuing yourbrilliance, time, and space. It starts with awareness ofwhat works and what does not. It continues with examiningwhat needs grease, or other needs. Search for the truth forwhat you need in order to rev up your writing.1. Long to-do lists. Long to-do lists can be emotionallydraining without even knowing it-- even overwhelming andparalyzing at times. We all know it’s important to set...

7 Tips On How To Locate Junior Editors for Your Children'sBook
7 Tips On How To Locate Junior Editors for Your Children'sBook   by Catherine FranzAre you writing a children’s book -- nonfiction or fiction?Here are a few tips on how to test your almost final draft.And test your manuscript on the same audience that is goingto read the book. Make them junior editors.1. Talk with a teacher at your local school that has aclassroom of your book’s age group. Ask for permission tocome in and read the book to the class. Video tape thechildren’s reactions or ask...

Using The Right PDA
Using The Right PDA   by Catherine FranzWhen we think of writing it triggers many thoughts and visions depending on our framing. It could trigger a lone man with a full astray, unshaven, staring at an old plunking typewriter with white blank crisp paper waiting in anticipation for his words.If a mother or younger, it could conjure up an image of a 30-something woman typing away on a keyboard with an apron on, in between making formulas or getting ready for work, still dark outside. Pounding on...

Going On A Word Diet
Going On A Word Diet   by Catherine FranzThere are three ways to write a first draft. One is to inkwhatever surfaces, in whatever order without regard togrammar, spelling or staying on topic. After the freewrite, the points, and message extracted for notes or anoutline. Time is its adversary and clarity chisels its wayforward slowly.Or start with a plan that minimally includes a purpose,description, chosen structure, word count, objective,points, message, and possibly a mind map or...

Web Writing: Create Writing Flow With Four Uncommon Connectors
Web Writing: Create Writing Flow With Four Uncommon Connectors   by Catherine FranzWeb Writing: Create Writing Flow With Four Uncommon ConnectorsConnectors -- conjunctions, punctuation, and transitionalphrases -- allow readers to process information promptly bycreating balance and relationships between sentence parts.The connectors are performing the same work as verbs,objects, modifiers and multiple subjects.Here are four uncommon connections that will create aneasier flow for your readers:1....

Why Publishers Buy Books: 28 Reasons
Why Publishers Buy Books: 28 Reasons   by Catherine FranzEditors will buy a book for one or more of the followingreasons:1. The author's previous books have sold well2. They love a book and think it will sell3. They think a book will sell4. They love it enough to publish, regardless of itscommercial potential5. It's a book that deserves to be published because of itsvalue to a cause or the country6. An editor is passionate enough about it to overcome anydoubts the house may have about the...

Five Short Quick Tips on Web Page Titles
Five Short Quick Tips on Web Page Titles    by Catherine FranzBy Catherine FranzSearch engine spiders read and record page titles first.Here are five tips on how you can get the search enginespiders to read your titles and use them in theiroptimization process:1. Character count is important: Google's maximum charactercount for page titles is 83. Yahoo's maximum charactercount is 111.2. Don't use filler words like: and, for, the. They aredropped anyway by the search engines.3. Remove redundant...

Five Innovative Ways To Get The Word Out About Your Web Site
Five Innovative Ways To Get The Word Out About Your Web Site   by Catherine FranzFinding innovative and unique ways to distribute yourinformation about your product or service is key to successon the Internet. Here are five ways to help you increaseyour success.1. Directory LinkingCreate separate directories for each topic on your web site.No more than 25 -- the major search engines will bounce youout, or black list you, if more than 25 on any one page. Afew years back the search engines...

Five Fun Ideas That Increase Online Traffic
Five Fun Ideas That Increase Online Traffic   by Catherine Franz1. Using Hidden Links to increase subscribers or for acontest. Place a not so easy to find link in your copy andthen ask people to find it. Give them a prize or freebie forfinding it. Or you can give them the ebook after they findthe link and click on it. By burring it inside thematerial, they will definitely need to read it carefully inorder to find it.2. Have unique information? Start a member-only web siteor ezine. Tell...

One BIG Way To Increase Your Values and Self-Esteem
One BIG Way To Increase Your Values and Self-Esteem   by Catherine FranzOne hour here, two hours there, even fifteen minutes, it alladds up, and quickly too. Television is toxic to our self-esteem. In fact, 90% of television programs are adepressant. That leaves only 10% as a stimulant. With sucha high percentage of negativity fueling the majority of thiscountry television must play into the fact that anti-depressant consumption is doubling by the year. So, if youare wondering why you have low...

Four Proven Techniques On How To Capture Positive Habits:
Four Proven Techniques On How To Capture Positive Habits:    by Catherine FranzBad habits, we all have them. They keep us fromaccomplishing our dreams, make us say and do things thatreally aren't in our integrity.Good habits allow us to transition through our day onautopilot. So much so, we forget that our good habits havea bigger strong hold.Dr. Phil McGraw, TV-psychologist and Oprah offspring, saysthat we need to, "Behave our way to success." I cringe whenI hear this, don't you? It sounds so...

Ten Ways to Add Abundance To Your Mind, Your Life & Your World
Ten Ways to Add Abundance To Your Mind, Your Life & Your World   by Catherine FranzTen Ways to Add Abundance To Your Mind, Your Life & YourWorldBy Catherine FranzAbundance isn't something you find from the outside.Abundance begins within and radiates outward. Find the waysthat increase your abundance inside. Add time to your day,simplify, or make a difference in the world. Gratitudemultiplies. Find something in these ten ways to addabundance to your life and enjoy the positive results itwill...

15 Ways To Keep Your Speaking Inspiring and Creative
15 Ways To Keep Your Speaking Inspiring and Creative   by Catherine FranzBy Catherine FranzWhen stressed or blocked it is wise to make a change so thatwe don’t stay in that place. Yet, many times we forget someof the simple things that we can do for ourselves, quicklyand easily to bring our inspiration back and increase ourcreativity.1. If you usually type your speech first, hand write them.Nothing compares to seeing the ink mesh into the paper anddisplay what you created.2. If you spend too...

Coaching: Communicating What Service You Provide
Coaching: Communicating What Service You Provide   by Catherine FranzCoaching is unique because it makes a special promise:transformation. At the root of any desire for personaldevelopment is the expectation that, every time they have anencounter with their coach, they have some how changed fromthe person they were into the person they more prefer to be.Instead of focusing your communications, this includes allmarketing materials as well, on subject areas or benefits,concentrate on lives --...

The Listening Gap Between Sight and Sound
The Listening Gap Between Sight and Sound   by Catherine FranzThe truth is there is a gap between sight and hearing,between visual and auditory, between seeing and believing.And the fact is that this gap creates a billion dollarindustry. Improving communication has billions of books onhow-tos sitting on shelves and training services galore. Andthe topic keeps on selling.People push themselves to improve their verbal and writingskills as a prediction to their increased success. How manyhave...

Block Spam with An Easy Behavioral Change  
Block Spam with An Easy Behavioral Change   by Catherine Franz By Catherine FranzE-mails now have a connection back to their servers. I willleave the technical aspects out of this article. Instead, Iwill walk you through how information from your computer isgetting back to them.You have probably experienced this already, an e-mail landsin your box with many symbols in the subject line createdwith the Shift Key plus a Number Key. This is the mostcommon one. For example, it may look like...

Email Reflections: 10 Simple Courtesies  
Email Reflections: 10 Simple Courtesies   by Catherine FranzEmail Reflections: 10 Simple CourtesiesOkay, you are super busy or you are down to your last emailbefore heading home. Maybe it’s first thing in the morning,you have a full in box to read and handle, all before yourmeeting starts in 10 minutes. It’s easy to be in a rush anddismiss the little things, however......have you ever thought how your email looked from areceiver’s viewpoint? Of course you have, every day,haven't you? It is so...

Being Present Determines Success in e-Learning  
Being Present Determines Success in e-Learning   by Catherine FranzBy Catherine Franze-Learning requires the same six basic steps as classroom orself-study learning. Educational researchers tell us thateach step, I prefer the word stage, each stage isindependent of the other, nonlinear, and open to the amountof time spent in processing. The person’s tenure in eachstage depends on their state, physiologically and mentally,emotional depth, topic, presentation and environment.1. Knowledge...

Get Information First Before Sending Them to the Affiliate  
Get Information First Before Sending Them to the Affiliate   by Catherine FranzHonestly, I’m not a big affiliate fan because in the past Ihaven’t gotten 90% of the money promised either because theydisappear before they pay out or they have so manyexceptions -- paying out once a quarter, has to be over Xdollars first, etc. Another negative side is that some ofthem think that 10% commission or some low amount is worththe 20 hours it takes for us to sell it. Usually the 10%equal $10 and $10...

10 Secrets for Getting FREE Advertising  
10 Secrets for Getting FREE Advertising   by Catherine FranzThe opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it’s truly mind-boggling! Here are ten proven methods.1. Write an article relating to your area of expertise andsubmit it to all the publications and media dealing in thatrange of interest. Become your own promoter and writer. Getthe word out by establishing...

Three NEW and UPDATED Ways to Advertise "F*R*E*E" on the  
Three NEW and UPDATED Ways to Advertise "F*R*E*E" on the   by Catherine FranzThe Internet is evolving so rapidly that what workedyesterday doesn't work any longer and what works today maynot work tomorrow. Like you, I am always looking for newand exciting ways to get the word out about my products andservices. I'm tickled pink when I come across a method thatis effective, f*r*e*e, and gets results.Here are three methods that I have tested for you alreadythat have worked for me. They will take...

35 Quick Tips for Writing A Press Release  
35 Quick Tips for Writing A Press Release   by Catherine Franz35 Quick Tips for Writing A Press ReleaseLayout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page 2.10. Leave out "release after" date on second page, all else should be...

10 Ways to Get Your Flyers Noticed  
10 Ways to Get Your Flyers Noticed   by Catherine FranzAn inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered.1. Include your picture. People like to connect with othersvisually. Color is great, yet black and white is fine too.2. Hook your prospective buyers with the...

52 Words and Phrases That Weaken Your Credibility  
52 Words and Phrases That Weaken Your Credibility   by Catherine FranzBy Catherine FranzWhether you are writing or speaking, here are 52 words thatweaken your credibility that you probably don't even realizeyou are using:1. Well2. Um3. You know4. Like5. I sort of6. I just7. I'm wondering if8. It kind of9. It seems like10. I could be wrong, but11. This is just a thought12. Sorry to bother you13. I have a little question14. Maybe we could15. Does that make sense16. I should17. I'll try18. I...

A Lesson in Letting Go
A Lesson in Letting Go  by: Catherine Franz Do you hear yourself saying? When I have enough money, I'll... When I go on vacation, I'll... As soon as I find the right partner, I'll... When the house is clean, I'll be able to... When I can afford a better car, I'll... When this project is over, I'll... As soon as I get more clients, I'll... I can't leave work, or I'll... When my kids are grown and moved out,I’ll... How much of your life do you put on hold? During coaching sessions,...

Techniques to Help e-Learning
Techniques to Help e-Learning  by: Catherine Franz e-Learning is doubling yearly. Classes, e-courses, e-books on how-to and what-to appear by the thousands online weekly. In-person seminars and workshops are limited to location and access. e-Learning allows easy access, creation, and international distribution to a whole new world of experiences -- negative and positive. Avid learners now feel like there is a smorgasbord laid out before them. It’s like having teachers and trainers...

When You Attract Negative People, Be Thankful
When You Attract Negative People, Be Thankful  by: Catherine Franz Laws of Attraction are clearly defined. What comes back is a reflection of the energy you are radiating. If negative people are being attracted to you, then be self-assured that you are sending out energy that appeared on their radar screen. Instead of focusing on not trying to attract them. Be thankful you are. Okay, you say, that might be pushing it a little. Not really. You see, whatever you are attracting is giving...

11 Extraordinary Ways To Expand Your Subscriber List
11 Extraordinary Ways To Expand Your Subscriber List  by: Catherine Franz Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar and spelling. Use personal pronouns (I, me, you and your). Limit the percentage of I's to half or less of the yous. 2. Spread the knowledge even further by asking your readership to forward a copy of your ezine to family members, friends, colleagues, or co-workers. Create a...

10 Easy-to-Learn Tips On Handling Interruptions
10 Easy-to-Learn Tips On Handling Interruptions  by: Catherine Franz Imagine this, a co-worker enters your office and says: "Cathy, could I talk with you for a minute? I'm having a real problem with...." You glance at your watch and think of the report that’s due in an hour. What do you do? What happens if you were Cathy’s supervisor? Let’s continue. You're cooking dinner, starting to unstress, the food preparation timing is coming together-- for once, and your mother calls: "Could we talk,...

15 Website Elements That Attract Visitors
15 Website Elements That Attract Visitors  by: Catherine Franz Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves." 1. State the website's purpose up front and clearly of the site. Do this as quickly as possible. The visitor needs to know immediately if they have landed on the right site. They also need to know "what’s in it for me to stay here." If you don't provide this,...

How To Evaluate A Product Opportunity
How To Evaluate A Product Opportunity  by: Catherine Franz Day after day my in box, and I'm sure yours as well, fills with opportunity propaganda on how to make money. Do this, and poof, you're rich. Become an affiliate and sell my ebook, and poof, you're making lots of money. I don't know about you, but I can't tell what’s a good opportunity and what’s not any more. Because of this, I created a list of nine criteria, a sort-of checklist, to use when I do find something that I don't think is...

Six-figure Professionals: Their Seven Secrets
Six-figure Professionals: Their Seven Secrets  by: Catherine Franz In my work with hundreds of coaches, consultants, and small business owners, I have found that there are specific actions that have created their success. Here are seven success elements that they use effectively to earn $100,000 plus a year. By focusing on these important elements, you too can grow your business to reach this goal. Six-Figure Professionals Focus and Target their Efforts Professionals who narrow their...

Media Kit: 25 Component Possibilities
Media Kit: 25 Component Possibilities  by: Catherine Franz Media kits, virtual or print, include a combination of information whether created for electronic delivery or print. The number of components depends on the kit’s focus and intention. For instance, an author’s kit would include a different combination of information than a service business, or a multifaceted company or speaker. Here is a list of component elements to pull from and tips to bring a media kit together. No single kit...

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