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Preparing Your Site For Internet Explorer 7
Here's the scenario: one morning you open your email and your inbox is flooded with emails that your site isn't working properly. Maybe your text or images don't look right, or even worse maybe your site isn't properly processing credit card transactions. How could this happen when you didn't change a thing? Well, that morning could be the morning later this year that Microsoft releases Internet Explorer 7. How are people going to get IE7? According to Kevin Yank in a recent issue of the...

You Don't Need More Traffic To Make More Money
Every website owner has a somewhat unhealthy obsession with driving more traffic to their site. We all want more traffic, if for nothing else to be able to brag to others how many unique visitors we've received. Competition among web owners aside, actually doing something with that traffic is equally as important as getting it. Yet for some reason, most site owners make the mistake of focusing most of their time on getting more traffic and rarely, if ever, focus on improving their conversion...

Google’s Next Move – Video Game Ads?
Since AdWords was launched in 2001, Google has expanded to image ads, video ads, and print ads, and has frequently been rumored to be entering radio and television. While many think that television ads (ala Spot Runner) could be Google’s next major move, they may be neglecting a potentially larger opportunity: in-game video game advertising. Earlier this year Massive Incorporated, a video game advertising network, announced a landmark deal with Major League Baseball and 2K Sports to provide...

Using Google Alerts To Help Your Business
At times it seems that Google releases more new products and services than we can keep track of. From Google Calendar and Google Video, to Google Base, Google Finance, and Google Trends, it can be overwhelming just to remember what each one does. One of the oft overlooked hidden gems in Google's enormous offering is Google Alerts. Within minutes, one can be signed up for email alerts that can give them and their business a leg up on the competition. Alerts can be used to spy on competitors,...

Getting Your Site Indexed Before You Launch
I've noticed that most SEO articles focus on what to do after you launch your site. Those that do deal with preparing your site for launch usually discuss on-site SEO like keyword research and meta tags. What tends to be neglected is the advantage that you can gain by getting your site indexed before you launch. With a little planning and a few hours of work it's easy to be indexed by Google, Yahoo, and MSN before your site goes live. The key to getting your site indexed in the big three is...

Increase Your Productivity And Your Margins With Free Software
I’m guessing you’re pretty busy. You’ve got a ton of stuff to get done everyday and you don’t need to waste time doing monotonous and repetitive tasks. But you also are probably pretty cost conscious and don’t have money to throw away on every piece of software that you need. Thankfully, there are several fully-functional free software packages out there that can help you and your business save time and money. OpenOffice What it is: office suite that’s compatible with all other major office...

Book Review – Guerrilla Marketing For Free
Sure, advertising is easy if you’re Pepsi or Apple, but what if you don’t have millions of dollars to throw at TV and print ads? Any business owner out there looking to cut their marketing budget should look no further than Guerrilla Marketing for FREE – Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson. We’ve all heard examples of businesses that spend nothing on marketing and yet never seem to be lacking in customers (Krispy Kreme Doughnuts...

How To Prioritize Your Work
Regardless of whether you are a student, work at home mom, a web designer, or a CEO of a Fortune 500 company, prioritizing your work is critical to your success. Failing to prioritize your work load usually results in being extremely inefficient and extremely stressed out. How many times have you thought to yourself “I have so much to do today, how am I ever going to get it all done?” There is no exact science to prioritizing, but there are several tips that should help you become a more...

Book Review - Net Entrepreneurs Only
Everyone loves to read other peoples success stories. It provides us with evidence that amazing things do happen to normal people. By learning what they did to succeed we come one step closer to success ourselves. Such is the case with the ten stories told in Net Entrepreneurs Only – 10 Entrepreneurs Tell the Stories of their Success by Gregory K. Ericksen and Ernst & Young. Ericksen interviewed ten of the most successful entrepreneurs at the turn of the century and presents their stories...

What Does Everyone Have Against Hockey?
We're in the middle of the first NHL Playoffs since 2004 and there seems to be a common theme. No it's not Ilja Bryzgalov shut-outs (although those seem to be happening quite often), it's NHL bashing. It's no surprise that the NHL is not as popular as the NFL, Major League Baseball, the NBA, or NCAA Football and Basketball for that matter - but it gets treated by major media like it is a joke of a sport. Shows like Around the Horn on ESPN constantly make fun of anyone who actually watches...

The NBA Needs To Change It's Playoff Format...Now
One great thing about the NBA and commissioner David Stern is that they fix mistakes with their game. Case in point – in 2003 the NBA switched the first round of the playoffs from a best-of-five game series to a best-of-seven to help ensure that the better team advances. That's why it's mind boggling to wonder why they won't change the playoff format to account for debacles like this season. If a non-sports fan took a quick check at the 2006 Western Conference Standings and then the Playoff...

Embrace Rapid Change
We are living in a very unique time period. Innovation happens faster than we can process it, especially on the internet. If you literally take a week off, you have missed a ton. There's a good chance you missed Google's latest release, Apple's newest iPod, or AOL's legal battle. Take a few months off and you've probably missed the introduction of a technology that will be pivotal in the future (think about how hot AJAX is right now and most of us hadn't heard of it a year ago). While it can...

Oln’s Playoff Hockey Coverage Doesn’t Make The Cut
Like many hockey fans, I was just happy that hockey was back this year. I didn’t care that ESPN didn’t renew their TV contract with the NHL - I figured OLN might have a few hiccups, but overall they would do fine. I was wrong. OLN has been a disaster all season long and it’s not getting better. I understand that they have never done the NHL before and that they only had a few months to hire announcers, camera crews, build a set, etc. But the worst part about it is that they haven’t been...

Entrepreneurial Failure - Get Used To It
To be a successful entrepreneur you are going to have to learn to deal with failure. There is no way around it. Thomas Edison tried over ten thousand different experiments before he finally demonstrated the first incandescent light bulb on October 21, 1879. Bill Gates' first company, Traf-O-Data, was a failure. Michael Jordan was once quoted as saying: "I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game winning shot; And...

The Top 10 Sports Video Games Of All Time
There have been hundreds of sports video games throughout the years. In less than forty years we’ve gone from Pong to MLB 2K6 for the Xbox 360. But the evolution of games hasn’t always meant better games. Just because a game has flashier interfaces and better graphics, it doesn’t necessarily make for good gameplay. That’s the reason that many PS2 and Xbox games are doomed to linger in discount bins at your local game store, while classics like NHL ’94 and Tecmo Super Bowl continued to be...

The Top 5 Sports Books Of All Time
There have been thousands of sports books written throughout the years. Some have been absolute crap and most are mediocre at best, but there are that select few that remain deep-seated in our memories as classics. Below is my Top 5 of all time. There are some popular books missing – either because I don’t think it is as good as everyone else, or because I haven’t read it. 5. Foul Ball, By Jim Bouton - Bouton gives a candid look at a corrupt sports town. All he wants to do is keep a classic...

Is Al Michaels Still The Best NFL Play-By-Play Announcer?
When ABC “traded” Al Michaels to NBC this off-season to be their number one play-by-play announcer for their new Sunday night NFL football package, it became clear that he is still perceived to be the best play-by-play announcer in the business. However, is that perception still a reality? Michaels began his career back in 1986 on ABC’s Monday Night Football, where he remained until switching to NBC for the 2006 season. While at ABC, Michaels was part of several broadcast teams including the...

Why Is Billy Packer Considered A Better College Basketball Analyst Than Bill Raftery?
Every year around this time I ask myself the same question – why is Billy Packer the lead analyst for CBS’s coverage of March Madness? While Packer is working the game for the TV audience, Bill Raftery is calling the game for the much smaller radio audience with more passion, knowledge, and love for the game than Packer. Raftery and Verne Lundquist are CBS’s second pair to Packer and Jim Nantz, who have been number one for the past 15 years. Packer seems to be hated by more fans than he is...

Book Review - Loyalty Myths: Hyped Strategies That Will Put You Out Of Business – And Proven Tactics That Really Work
Did you ever wonder if some of those age old sayings about marketing are true? For instance, we’ve all heard “It costs five times more to acquire a new customer than to retain a current customer.” But does anyone have any proof of that? That is exactly what a group of authors set out to do in Loyalty Myths: Hyped Strategies That Will Put You Out of Business – and Proven Tactics That Really Work. The authors, Timothy L. Keiningham, Terry G. Varva, Lerzan Aksoy, and Henri Wallard are all experts...

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