bharatbhasha.com
Free Articles  >>  Advertising >>  Page 91  >> 

Mistakes To Avoid In Catalog Printing






We are all of course not perfect. In terms of catalog printing some people approach this simple task and turn it into a nightmare of a time. Even some professionals can make mistakes in a print catalog over and over again without actually realizing what they've done. So its important to learn from your mistakes, and maybe even learn from the mistakes of others. If you are just about to start your own catalog printing endeavor, or maybe you are a professional that just needs a little refresher then we have a good guide for you here. Below you will find a few common mistake people make when they print catalogs. Hopefully you can learn from these mistakes and you can improve how your whole catalog printing process works.

Lack of Planning
This is one of the most common mistakes we have seen in catalog printing. Some shop owners think catalog printing is as simple as taking pictures, writing notes and then sending it off to the printers. This is wrong. This will lead them to an extended process of question and answers with the catalog printing company. Questions like the dimensions, paper quality, paper type, color combinations will take time to figure out, and the printer and the shop owner will just waste time in doing so since there was no planning stage.

The design will also suffer from this, since a catalog design should be well thought out with considerations for the catalog printing budget, the target market and of course the products being sold. If the catalog has not been planned well from the beginning you may end up with an increased cost to catalog printing, less than satisfactory sales and products that are misrepresented in the catalog. To put it simply, when you don't plan this thoroughly it will be a mess.

Wrong Concept
Another common error in catalog printing is a failed design concept. Catalogs, like brochures and posters should have a design concept that fits your market and your products. Some people make the mistake in using one design concept for different types of markets. For example, high-end luxury products should usually have a more elegant and sophisticated design. You don't use a “cartoon” concept or a “bargain sale” concept in such things. It may turn off your high end customers. On the flip side, if your “mainstream” color catalogs look too elegant and sophisticated your normal customers might think that your products are too expensive and leave the catalogs alone. Do you see the effect? So always try to match your design concept so that this doesn't happen.

Amateur design
Next, we have the catalogs that seem amateurish. This mistake is usually made by people thinking they can handle publishing or image editing software without training. Of course the new applications these days make it easy to create a design for a color catalog. However, will the end product look professional enough? Amateur looking catalogs will always look off and some people might even say it doesn't look credible. Will you pick up a catalog that seems like it was made by a twelve year old? It is usually best to hire a professional layout designer or graphic artist to do your catalogs. It lends credibility and shows your customers that you are serious about presenting the best of your products.

Sparing Quality
Lastly, some people try to cut corners and cut the quality of their print catalogs. This is a mistake. Catalogs are the extension of your shop or business. If people see that part of your business look substandard then thats how they will judge your company overall. A flimsy catalog with black and white pictures will not garner you any respect, and of course you sales won't be as good as well.

So those are the things you should watch out for when you start you catalog printing. Learn from these mistakes and you should be on the safe side when you churn out your own color catalogs.



About Author Kaitlyn Miller :

For more information, you can visit this page on <a href="http://www.printplace.com/printing/booklets.aspx" target="_blank">catalog printing</a>


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/advertising.php/149723


Article Added on Thursday, July 30, 2009
LD
Other Articles by Kaitlyn Miller

How to Make the Perfect Catalog Prints
Mistakes in catalog printing are costly. The good thing is that mistakes can be avoided with the right attitude. Here are a few steps you can take to avoid costly mistakes in catalog printing: Size matters. The old saying that size does not matter is not always true. Size does matter. In catalog printing, size does matter. If you want to save money, ask how differently the sizes would be priced. Chances are, depending on its size and some other factors like color separation, a print...

Creating a Connection With Consumers Through Print Catalogs
Catalog printing is being used to extend services and products being offered to their consumers and prospective clients. Especially people who do not have enough time to visit the store but would still love to have an idea about the services and products being offered, the best way to do this is through the use of print catalogs. Print catalogs create a connection between the dealers and consumers. This is one of the medium of expression being used by dealers to communicate with their...

Entering the Catalog Printing Business
Catalog printing is an endeavor that should be thoroughly planned especially when the company intends to invest much to it. A person or groups interested in this activity should understand this carefully. Primarily because this business entails serious fiscal investment in order to come up with designs that would attract consumers in purchasing products and availing services. A business person so as to have print catalogs that are effective must carefully assess the competition in the...

Using Catalogs To Grow Your Business
A catalog printing ad is known as a booklet where you will find a complete list of what can be found in a particular collection. Whether it’s ready-made clothing or a series of new jewelries – print catalogs are considered as a place where you can record and organize the services and products you have in your business. And several times, a catalog even dates back from a few years back and up to more than a decade. Some of the big companies now are results of good and effective catalog...

Page Turning Catalogs How to Entice Customers to Read More
Catalog printing is an expensive process. So it is always important to insure the return of this investment through a competent and effective catalog printing design. Since catalogs are quite larger and are bulkier than brochures, people can actually be daunted by the size and length of them. In fact some catalogs can be downright long that people eventually get bored reading them. So there is a need to always keep readers interested and turning pages. If you have no idea on how to do this...

Trusting the Word of Others
Who can you really trust? When an advertisement is placed in front of you with a proclamation that this is the greatest company in whatever particular industry it happens to be in, are you going to immediately believe it? Will the word of the company patting itself on the back be enough to convince you that they are indeed that wonderful? I can’t speak for others, but I have this odd desire to be skeptical when I hear someone talking about how great they are. Now, if I have a friend...

The Difference Between Corporate Identity and Logos
On many websites now, you can create an avatar to represent you. An avatar is basically a caricature that you can tweak to look as much like you as possible, without being an actual picture. As you chat or send emails, the people with whom you are communicating will see your avatar. When you are talking to someone whom you have never met, it helps them get an idea of what you look like. Your avatar, however, is not you. It is only a representation of you. Keep that thought in mind...

Business Card Printing Disadvantages That You Must Watch Out
Business cards are pretty much one of the standard commercial printing products that practically every business and professional avails of. The fact is that printing business cards has become a tradition as much as it is a necessity which means that a lot of people go with business card printing without fully understanding all of the facets and different aspects related to business cards. If you want to be a smart commercial printing customer, you must at least understand how you business card...

Original Marketing Techniques
Summertime is generally when sales slow down and businesses have some down time. This is the perfect time to put some energy into trying some original marketing techniques. If you generally rely on catalog printing or newsletter printing during summer months, try something new or create a twist on your tried-and-true marketing tactics. Here are four marketing ideas to give a whirl this summer: 1. Tweak Your Mailing List with the Help of a Magazine So you’ve targeted your market and...

Handouts People Can Use
Some of the best kinds of marketing are those that people can get a use out of other than just as promotional tool. Each time you go to a trade show you’re going to see plenty of them, and you’d be wise to take note of their value, and see what will work for your company. So let’s go over some of the better types of handouts and what makes them so useful. First is calendar printing. A calendar is something everyone can make use of. Better yet, when a person puts up a calendar odds are...

Click here to see More Articles by Kaitlyn Miller
Publishers / Webmasters
Article ID: 149723
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


228 Users Online!!
Related Articles:
Latest Articles:
 
Advertising >> Top 50 Articles on Advertising
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Indian Hosting Services Provided By AwareIndia







Company IDS