1. FOCUS ON KEYWORD.
Choose Your Keyword:
The first and most important step is to choose the right keywords for which you wish to rank well. You have to focus on this because all your efforts are going to be centered around this. While doing this for your home page it is important to adopt the same procedure and target different keywords for different pages of your site. This is because search engines match each query with the most relevant page and not the site.
Target The Right Keyword:
Optimizing your site for a popular keyword and securing a high page rank is not enough. You should optimize for the right keyword that is most relevant to your site otherwise your efforts will be in vain. The keywords that you choose should be specific. Since there is fierce competition for popular single word keywords, it is better to choose two or three word phrases that specifically describe your site content. Though you might obtain a good page rank with a very well optimized site and it appears high in the results, if no one searches for them in the search engines you are not going to enjoy the benefits of a high PR. so choose one that is reasonably popular and ones that people actually type.
2. INTEGRATE KEYWORD.
Once the right keywords relevant to your site are chosen, you should now integrate these keywords into your site, placing very special attention to places where Search Engines look.
It is very important that you have at least one of the important keywords in the URL.This will help the search engine to understand what your site is all about.
To improve page rank the page title is another important place to integrate your keywords. Since this too gives an indication to the search engine useful information about your site. Though most sites use the same title for all the pages, it is better to have different titles with specific keywords integrated into it, reflecting the content in that particular page.
It is a well known fact that the page content or text is most important to search engines. So to improve page rank you should focus all your attention to ensure that the targeted keywords are well represented in your content. Unless these keywords appear in the text your chances of obtaining a good page rank will be remote. In addition to having your keywords in the text of the page three very important criteria should also be adhered to, which is very often overlooked by most webmasters.
a. Use keywords frequently but do not stuff your page with keywords. Search Engines do not approve keyword stuffing.
b. Place your keywords close to each other. This helps the the search engines.
c. Place the keywords near the top of your page in the page content.
3. OBTAIN LINKS FROM OTHER SITES.
To improve search engine rank another important thing you should do is to get other sites to link to you, because the number of links, linking to your site is a measure of popularity. Most search engines consider link popularity as the most important factor in deciding the relevance of a site. It becomes obvious that you should put in a lot of effort to get as many sites as possible to link to you.
If it is a new site get a link from a website that has already been listed in search engines.
Search Engines look at not only the number of sites that link to you but also the quality of the sites that link to you. In other words a link from a popular and relevenant P7 site is much better than several links from smaller sites. Hence quality is considered more important than quantity. A judicious mix of quality and quantity will help improve search engine rank.
4. META TAG:
It is an embedded HTML tag that contains descriptive information, keywords and other information about a web page and does not appear when the web page is displayed in a browser. There was a time when search engines relied on Meta tags to assess the site’s relevance and rank them. Most Search Engines no longer rely on meta tags since they have developed new systems for this purpose. Nevertheless it is advisable to have them to improve search engine rank.
5. ALT TAG:
Another important aspect that is often overlooked is the importance of ALT tags. Search Engines don't index images. They can't read them; so to fix this problem there are ALT tags which are descriptions of images that are recognized by search engines. So to get the search engines to recognize the images on your site, ALT tags with keywords can be used which will in turn help you to improve your rank in search engines.
Finally a word of advice, do not try to trick the search engines by using unaccecptable techniques becuse it will not pay in the long run and you could get penalised. By following these methods you will succeed in your attempt to improve search engine rank yourself and be happy and proud of your achievement. Advice from a Specialist will certainly be of help if your intention is to reach the top.
Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/search-engine-optimization.php/33958
Article Added on Monday, December 19, 2005
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