It can be frustrating to try to implement new technologies in a world where most users turn to popular Google.com first. The leading minds in the industry have indicated that many users who have always looked to Google are fooling themselves. In fact, because of the ways current search engines locate and list online sources, a user may only be seeing one percent of those available on the Web. This process can be extremely irritating.
A mere 1% of the Internet is like only reading a small portion of a dictionary or encyclopedia and believing you've "read it all." Search engines are trying to design methods of overcoming the faults of the process, with many experts and analysts hopeful of new technology that will hopefully combine the most successful methods. However, the same experts caution that the internet has had many previously fantastic technologies that never caught on with the public. None of today's search engines can access the information that is hidden in the "invisible Web," databases that are not able to be entered by their crawlers.
In many cases, the invisible information will be stored in databases that require payed subscription. However, there is no way for the searcher to know the content is available--even for purchase-- if the engines are unable to find it. As a result of system formatting, exclusion of engine crawlers, or registration demands, even a free database is invisible to the search engine user.
Some of the particularly frequent occurrences of this are dynamic web pages, like car dealers web sites, that allow users to highly customize what they are seeing. To even things out, technology specialists are promising to develop a software that will allow sites to fill out less complicated online forms based on multiple choice that allows the site owner to type in keywords and even comes with a public test version that should be available this summer.
There are also other entities that are hoping to index sound and video content that had previously given crawlers issues. A method for a search engine to capture important parts of long presentations have been developed by some companies by use of a speech recognition apparatus to transcribe data.
Many search engines that deal with leasing are using a less technologically intensive strategy, but it is more contentious. In an effort to obtain indexing of their "Invisible Web", firms can pay handsome sums. Even though this seems wonderful for the "invisible Web" pages, it is going to bring up another problem, which is how to find the most relevant document when there are billions to choose from. Search engine creators are attempting to answer this question by tailoring the results personally.
One of the up and coming entries in the market is seeking to connect your search with your social networking contacts to form a sphere of influence. Your search will then be guided by conjectures about what you want, based on choices made by other members of your group. This startup is attempting to personalize the results that they capture, based on the same keywords, which allow everyone to obtain the same information, when you or anyone else searches on Google. For example, depending on your group of friends, your search for "casting" would produce information on fishing if they are the outdoor type, or movies if they follow the latest media stories.
This differs from the other major search engines, because they are trying to make the results more local. The fact that many larger search engines already have registration information on many web users provides them with a benefit over others. Credit cards accepted and store hours, as well as city by city information are some of the search information that is being tagged by sites for the convenience of their customers. The fact that a store may have Saturday hours or that it may be closed on Saturday are just a few of the bits of information that can be obtained by adding "Saturday" to a search. The marketing division gets customer friendly information, while an engineering group obtains abundant tech data, exhibits how thousands of news sources are personalized by tags attached to the information.
Spending time analyzing the information is what searches want to do, not spending their time looking for the documents or data. Rather than seeking information from entire publications, the top researchers are seeking ways to pull individual facts for users.
Article Source: http://www.bharatbhasha.com
Article Url: http://www.bharatbhasha.com/search-engine-optimization.php/239531
Article Added on Friday, May 28, 2010
|SEOptimization >> Top 50 Articles on SEOptimization|
|Category - >|