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The Short Cut Guide To Long Term Search Engine Optimization





This will be the shortest article on long term SEO, so I’ll cut through all the fluff and filler, drop introductions, and simply tell you what SEO strategies work today without going into detail. Having said that, let’s begin right away.

The first thing you need to remember if you’re starting a new website is, it should be SEO friendly from the ground up – it’s easier to create an SE optimized site than make changes to an existing website. The next thing you need to remember is – there are only 3 things that form the SEO pillars – unique content, content freshness, and back links. This means that you need to have good unique content, not just copy/paste from some other website. If you must copy points, read the content once or twice and then without looking at it again write your web content in your own words. Add at least 20% of new content of your own. For content freshness, you should have at least one content update a week, but preferably once in 4 days. For back links, you should work on getting back links almost every day. Having said that, both the processes – content as well as back links should be a gradual process. Don’t add a hundred pages in one day and sleep for a month; same with back links.

Before we go into the back links stuff, I would like to side step and elaborate on some important factors:

Title tag: This is the easiest thing to do and takes the least time, so you need to optimize your website with the right title tag – each different (unique and specific) for each page. Start with the keywords, and also keep it attractive – making people want to click. Have your brand name included at the end. Isolate all of these with the “pipe” character.

URL structure: Use static URLs instead of dynamic ones, keep the URLs as short as possible, use keywords instead of numbers, and use hyphens to separate terms.

Keyword Research: To establish your website objectives and identify the target audience, you need to narrow your niche by doing keyword research. Some good tools are – Google Adwords Keyword Tool, Word Tracker, Keyword Discovery, and the Digital Point Keyword Suggestion Tool.

Back links: This is a big one so pay careful attention. I’ll divide this into 2 parts. The first is, write articles and submit them to as many article directories as you can. Have your author’s bio that contains a link back to your website. Have one regular link and one anchor link with keywords / phrases pointing to the website. Search “article directory” and you will get many links. Also search for “list of article directories” and some variations of the phrase, first. This will make your life easier. Write at least one article a month and use the rest of the days for submitting them. Write a different article each time and link the URL in the author’s bio to different pages of your website so they all get “link weight”.

The second important part of back links: Submit your website link to the following places (some will require payment – take your own decision depending on your budget):

1. Yahoo Directory (cost $299/annum): This is a great place to get listed so if you can afford it, you should certainly go for it.

2. DMOZ.org: This is free and is a very good trust and authority link, if you can get one. But getting in can take months or even years

3. Best Of The Web (botw.org): This costs about $200 for a life time payment.

4. Best Of The Web Blogs (blogs.botw.org): This is a great place to list your business blog.

5. JoeAnt.com: This costs about $40 just for review – they do not guarantee a listing.

6. Glimsy.com – another one that charges $40 for a review and also worth trying.

7. Microsoft bCentral: This costs about $50 per annum and it is not always open to new registrations, but worth paying if open.

8. StartingPoint (stpt.com): This is a little steep at $100 per annum, but worth going for if you have the budget.

9. Business.com: I’m not aware of their latest price; it is certainly expensive but very much recommended.

10. Wikipedia.org: This has no follow links but has very high rankings for most keywords.

11. Jayde.com: This is free!

12. AvivaDirectory.com: This is also worth listing your website, not aware of the current price.

13. V7N Directory: This costs about $50 to review.

14. GoGuides.org: This is also expensive - costs $70 to review without guarantee.

15. Squidoo.com: This is great for ranking your domain and brand, making a squidoo lens is also easy.

16. MySpace.com: This is one of the largest social networks with huge traffic.

17. Linkedin.com: This is also a social network with comparatively less traffic, but highly targetted. Very much recommended

18. Live Spaces (spaces.msn.com): Another social network to set up an information page of yourself.

19. Yahoo 360 (360.yahoo.com): Same As Above.

20. MyBlogLog.com: Very targetted blog directory.

To be continued. Check Updates at http://www.bharatbhasha.com/author.php/Nirjara%20Rustom


About Author Nirjara Rustom :

Nirjara Rustom moderates the <a href="http://www.bharatbhasha.com/search-engine-optimization.php" target="_blank">Search Engine Optimization</a> Section of <a href="http://www.bharatbhasha.com" target="_blank">http://www.bharatbhasha.com</a> at <a href="http://www.bharatbhasha.com/search-engine-optimization.php" target="_blank">http://www.bharatbhasha.com/search-engine-optimization.php</a> - here we cover this subject in much more detail.


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Article Added on Friday, October 24, 2008
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