BharatBhasha.com
 
Free Articles  >>  Sales >>  Page 16  >> 

Training is Not an Option

Those that understand the importance of training absolutely know this to be a fact. It’s not a belief or an opinion, or a preference. It’s certainly not an attitude. It’s a cold hard fact: training is important.

But there’s a strange problem here; and you probably know what it is, either directly or indirectly.

Many people know that training is important – because, at one time or another, and in one form or another, we’ve all been valuably trained in something, or trained someone else to do something useful – yet this basic knowledge is not widely reflected in the world of work. It’s clear importance is not fully understood, and therefore, not fully exploited to make life easier and more profitable.

Unraveling the Strange Problem: Changing Perceptions

The core of this problem has to do with that important postmodern word: perception.

For decades now – centuries, arguably – training has been seen as something that supports the workforce. This position stems largely from the perception that training is an extension of education. Since education has been traditionally viewed as a system of supporting human growth and development, workforce training has slid conveniently, some might say logically, into this existing groove of thinking.

So why is this a problem of perception?

Because in the modern workforce – and that of the foreseeable future – the idea that workforce training exists as a support system is dangerously outdated. The notion of support implies that something is important; but not necessarily vital, and certainly not essential. And it’s because of this view that in many workplaces, training is viewed as an enhancer; something valuable, yes, but ultimately optional. Something to invest in or focus upon if revenues support it, or if time permits it. But certainly nothing essential.

This perception is utterly out of date!

Training is no longer optional. It’s not an enhancer, a supporter, or a nice to have thing. In the 21st century, an organization’s capacity to effectively train its people is part of its ability to survive. And if that capacity isn’t there – or if it’s defective – then the organization itself will reveal that flaw in a number of destructive ways, including loss of bottom line profits.


Why the Skilled Workforce Makes Training Essential

It’s a misnomer to think that so-called skilled workers are those human beings who emerge from university or college and bring with them some kind of technical or practical acumen. That may have been true a few decades ago; but no longer, and never again.

In today’s world, everyone is a skilled worker. From the receptionist with the high school education to the CFO with an MBA, the entire workforce has become a skilled landscape; and that means that there is arguably no position that isn’t in need of continuous training.

Each member of a team, a unit, and a company can no longer be viewed as individual silos focusing on their singular task within a limited sphere of activities. Rather, today, each person is a part of a skilled workforce; and if there are gaps or lacks in any area, the entire workforce will suffer. And make no mistake: this suffering isn’t merely emotional or cultural (though that is a part of it). This suffering is financial.

Training = Profit

When there are gaps in the skilled workforce – gaps caused by lack of training – then, automatically, work become inefficient and money is lost.

How much money is lost depends on the type of gap and how it manifests; but without doubt, regardless of whether a company sells flowers or microchips, a gap in the skilled workforce costs money.

In the past, this gap was typically seen only in terms of sales, such as whether a lack of training caused a sale to be lost. Now, however, we know without any economic doubt that the costs of ineffective or non-existent training gaps go far beyond lost sales. These additional financial costs include: rework, missed profits (smaller profits due to inefficiency), and misallocated resources (money spent trying to fix a gap could be better spent elsewhere). There’s also lost market share, lost potential word-of-mouth advertising from satisfied (or merely served) customers, and the list goes on.

Understanding why Training is Important

It bears repeating: training can no longer be viewed as a support system, like a good benefits program or a leading-edge technical infrastructure. In the skilled workforce of the 21st century, training is essential. It is the core engine of a company, because it supports the entire skilled workforce. And, frankly, there is no other way – whatsoever – for a company to comply with this paradigm shift than to understand that training is important. Or rather, that it’s essential.

Not All Training is Created Equally

A typical and rational concern here might be that not all types of workers require the same training. Actually, this is perfectly true, and not a concern; it’s just a basic fact of the new world of work.

Absolutely: your sales team will not require the same training as your customer service people. While there might be elements that apply to both – negotiation skills and cultural awareness spring to mind – there is no need to envision a cookie-cutter approach to training. In fact, the old model of training – the one where static, one-size-fits-all training was rolled-out through a company from CEO to Intern is tragically (and again, dangerously) out of date. Successful training – the kind that retains profit and creates more profit – must reflect the needs of a particular team or function within a company.

This may sound expensive; and in fact, one of the big reason that old-fashioned roll-out training has been relied upon is because it’s seemingly easy to administrate, and even easier to predict costs (as needlessly high as they may be).

Yet as economists are clearly pointing out – without emotion, without bias, in the great way that economists point things out – this old-fashioned training approach is more expensive than the new, customized skilled workforce training. This is because focused training can be measured and tracked much more practically than generic company-wide training. Furthermore, this customization allows training to be tweaked and adjusted as business needs and market conditions require.

A Final Word…

Keep in mind that the key argument here isn’t that training is good. This isn’t pro-training boosterism; and it’s certainly not a lobbying effort on behalf of financially neglected Training and Development professionals across the globe. The perception that training is essential is sourced in the emergence of the most powerful, and possibly most dynamic, labor market concept in history: the skilled workforce.

And the message that it’s telling us? Clear and simple: training is not an option.


Article Source: http://www.BharatBhasha.com
Article Url: http://www.bharatbhasha.com/sales.php/39135


Article Added on Tuesday, February 28, 2006
Other Articles related to "Training is Not an Option" by Adrian Miller

Do You Mind Being Trained
Successful trainers take a page from a powerful insight that philosophers, psychologists, and humorous commercial creators have known for quite some time: people decide whether they like something much – much – earlier than they think they do. In fact, most people decide whether they like something within seconds of being exposed to it. And if they like something, then they’ll very often interpret things in a positive way; they’ll simply “see” more that they like in the situation. On the...

Everything I Needed To Learn About Training I Learned in Kindergarten
Some experts believe that the first few years of life are the most formative. Others suggest that the early teens are the most influential. Personally, I’m not so sure; there seems to be some good logic in both views. However, regardless of whether my personality was crafted as an infant or a teen, I can say one thing with confidence: I learned some very important things about training in kindergarten. Here’s my favorite three. Kindergarten/Training Principle #1: Don’t Make Me Cry,...

Articles In LimeLight
  • Prefabricated Storage Sheds
    By Camille Howe Added on Friday, April 18, 2008
  • The Benefits Of American Express Air Miles Credit Card To Card Members
    By Devin Gilliland Added on Tuesday, May 13, 2008
  • The Gucci Handbag - Quality And Great Fashion Sense
    By Tori A Hewitt Added on Tuesday, May 13, 2008
  • Making And Eating Sunflower Seeds
    By Ryan J Bell Added on Wednesday, May 14, 2008
  • Free Dating Website: What Is Available And Can You Join Free?
    By Alan Lim Added on Wednesday, May 14, 2008
  • Copywriting - Get Paid, Even As A New Copywriter
    By Angela Booth Added on Wednesday, May 14, 2008
  • Job Resume
    By Mario Churchill Added on Tuesday, May 13, 2008
  • Be A Successful Work From Home Entrepreneur
    By N. Robbins Added on Wednesday, May 14, 2008
  • How Does Your Credit Score Affect Car Insurance?
    By Mark Robinson Added on Tuesday, May 13, 2008
  • The Ins And Outs Of Christina Aguilera's Relationships
    By Shlomo Tommer Added on Sunday, May 4, 2008
  • Father's Day Gourmet Coffee Gift Basket For Gift Basket Lover In Your Life
    By Edwin Hezron Added on Tuesday, May 13, 2008
  • Things You Should Know About A Car Loan
    By Ajeet Khurana Added on Wednesday, May 14, 2008
  • A Holiday To Munich For A Brewery Tour
    By Jessica Nielson Added on Wednesday, May 14, 2008
  • How To Store The Car Of Your Dreams Correctly
    By Lee Dobbins Added on Sunday, April 27, 2008
  • Wood Furniture Care: Why Sanding Wooden Flooring Can Help
    By Adam Peters Added on Tuesday, May 13, 2008
  • The Best Way To Help Your Tattoo Heal
    By Danny Kevant Added on Wednesday, May 14, 2008
  • The Benefits Of Using The Credit Risk Scorecard
    By Sam Miller Added on Saturday, April 19, 2008
  • The Impact Of Metrics For Investment Banking Performance
    By Sam Miller Added on Thursday, May 15, 2008
  • Finding The Proper Niche
    By Nicholas Added on Tuesday, May 13, 2008
  • Your Moment Of Power Is Now
    By Tim Whiston Added on Thursday, May 15, 2008
  • About Author Adrian Miller :

    Adrian Miller is President of Adrian Miller Sales Training. She can be contacted at amiller@adrianmiller.com

    Publishers / Webmasters
    Tell A Friend
    Comments / Questions?
    Download this article in PDF
    Search through all the articles:


    273 Users Online!
    Related Articles:
    Latest Articles:
     
    Sales >> Top 50 Articles on Sales >> All Articles in this category
    Category - >
    Advertising Advice Affiliate Programs Automobiles
    Be Your Own Mentor Careers Communication Consumers
    CopyWriting Crime Domain Names DoT com Entrepreneur Corner
    Ebooks Ecommerce Education Email
    Entertainment Environment Family Finance And Business
    Food & Drink Gardening Health & Fitness Hobbies
    Home Business Home Improvement Humour House Holds
    Internet And Computers Kiddos and Teens Legal Matters Mail Order
    Management Marketing Marriage MetaPhysical
    Motivational MultiMedia Multi Level Marketing NewsLetters
    Pets Psychology Religion Parenting
    Politics Sales Science Search Engine Optimization
    Site Promotion Sports Technology Travel
    Web Development Web Hosting WeightLoss Women's Corner
    Writing Miscellaneous Articles Real Estate Arts And Crafts


    Disclaimer: The information presented and opinions expressed in the articles are those of the authors
    and do not necessarily represent the views of Bharatbhasha.com and/or its owners.


    Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Article Search
    FAQs Link To Us || Submit An Article || All Products || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
    Click here for Special webhosting packages for visitors of this website only!