How To Sell Snow To An Eskimo

Think it's a hard thing to do? Think again my friend.
You don't need to be that good of a salesperson either.
I'm sure you've heard this "That person is such a
great salesperson they could sell snow to an Eskimo."

To find the answer to what make these salespeople
so great I studied them. Here's what I found each
one had in common.

#1. They all studied their potential customers to
learn their needs and desires.

#2. They were all creative and knew how to
target only people that had a need or desire
for the product or service they were selling.

#3, They each had determination.

The first trait I'm sure all of you reading this
article have. You can all ask questions. Just make
sure you fashion your questions in a manner that
gets you the information you need to learn the
person you're asking needs and desires.

By now I'm sure you're saying to yourself,
"Yea, but how can I sell snow to people that
already have more snow than they know what
to do with." To do this you will need to have
the second characteristic of the super salesperson.

Creativity is something we all have. It's just some
of us don't know it. Here's how I found the answer
to how to sell snow to Eskimos. I posted a question
on marketing consultant Willie Crawford's message
board at:

http://www.williecrawford.com/cgi-bin/index.cgi

The question I asked was "What can you make
out of snow?"

Willie gave me a list of things that could be made
out of snow. You see Willie stayed in Alaska for
a while and knows snow. I myself have no idea
because I live in Texas and rarely every see snow.

I also posted my question on the "Home Business
Web Sites Forum" ran by Steve MacLellan a
Canadian. Steve told me of a Hotel built of snow
and ice in Canada. He also mentioned a few other
items that could be made from snow and/or ice.
Steve is a web developer but knows more than I
about snow. You can post business related
questions on his message board at:

http://www.homebusiness-websites.com/cgi-bin/index.cgi

Steve is very knowledgeable and helpful.

While I've never sold a single Eskimo snow, If I
were really determined to do so I could. How?
>From the list of things Willie and Steve gave me of
what could be made from snow and our discussion
of living in Alaska. I found several ways I could
process or repackage snow to sell to Eskimos.

Let just say I was determined to sell Eskimos
snow. The first thing I would need to do is talk
with some Eskimos to find out what their needs
and wants are. Then all I would need to do is show
them how my snow-based product is just what
will satisfy their needs and desires.

So remember ask questions, satisfy needs and desires,
and be determined. And soon people will be saying
you can sell snow to Eskimos.



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