Activate Buying Frenzies With Your Sale Letters Using 4 Types Of Sales Metaphors

Imagine you creating sales letters full of life and persuasion,
and harnessing that persuasion power to create more sales
for your business. Sounds good doesn't it?
Well in this intriguing article you're going to get a briefing
on how to create metaphors that boost your persuasion power
in your sales messages. As you know, a metaphor, in a nutshell,
is simply a word picture. Essentially it helps to
carry your point across in another angle that your audience
may be able to better understand. Following is a brief discussion
of 4 metaphors you can use immediately:

Physical Action Metaphors. -- Use physical words or phrases
to paint word pictures depicting a physical action.

Example: "You don't build any cash value with term insurance."

Or... "You're burning up money every year with term insurance."

Or... "Avoid the sting of the IRS's whip by... "

Other Sales Metaphors. -- This metaphor lowers sales resistance
by reminding prospects that buying your product is just like buying
a product they are already familiar with.

Example: "Buying this software is just like buying a video game
for your son."

Or... "As you place your purchase for this video course,
it's no different than buying a series of exercise videos."

Competition Metaphors. -- This sales metaphor is used to
gently demonstrate your superiority over your competitors.

Example: "They said that about us? Well, I guess everyone wants to
take a shot at the fastest gun in the West.
Everyone wants to challenge the top dog, even if they're only
a little puppy, right?"

Or... "Our software is the Cadillac of accounting software
in this industry, compared to that of our competitors."

Familiarity Metaphors. -- Here's a metaphor to further
build a feeling of security and trust in your prospects.
Simply match experiences or items that your prospects are sure
to be familiar with to your sales presentation.

Example: "Many people first started out with this same software
you've been using, but... "

Or... "I'm sure you're familiar with the Secretary of Defense,
Donald Rumsfeld. Well our accounting firm does his tax work."
"Many of your fellow graduates from Texas A&M are signing up today!"

Of course there are other types of metaphors we can discuss here,
but there's only room for so many in this article.
Using metaphors will immediately put life into your sales materials,
and open up the potential for not only higher response but higher profits.
Try them, you may be blown away by the results!



Article Source: http://www.BharatBhasha.com
Article Url: http://www.bharatbhasha.com/sales.php/31719

Other Articles related to "Activate Buying Frenzies With Your Sale Letters Using 4 Types Of Sales Metaphors" by Mike Jezek

•4 Parallel Logic Templates That Make Your Sales Letters amp Ads More Enticing 4 Parallel-Logic Templates That Make Your Sales Letters & Ads More Enticing   by Mike JezekPay attention for the next few moments as I'll reveal 4 tricks of thetrade that'll make your sales letters and ads more enticing. These 4 effective tricks are found in the art and science of persuasion.Called Parallel - Logic phrases, they can definitely give your copy a moremagnetic appeal. As you use these phrases you'll begin to notice your sales letters and ads taking on a new level of believability... •How To Make Your Sales Letters Bullet Proof by Mike JezekI'm going to show you in the next few moments how to make your sales letters and direct mail several times more powerful. In fact, what I'm about to emphasize to you may enable you toeat more of your competitors market share. Every time before you sit down to write your sales letters or direct mail take out a sheet of paper and think of every possible objection your prospect could come up with to avoid buying yourproduct or service. This may take a while and it may seem a pain at... •5 Overlooked Yet Deadly Reasons WhyYour ales Letter May Be Getting Poor Results 5 Overlooked, Yet Deadly Reasons WhyYour $ales Letter May Be Getting Poor Results   by Mike JezekPlease understand, I'm not going to list every disease that canafflict a sales letter. Rather, I'm going to display 5 responsekillers I sometimes see when working with clients. Is yoursales letter afflicted with any of the following? 1) To Much Windup. Get to the point right away in your sales letter.Make your offer crystal clear. Try to at least do this by paragraph#2 as a general rule of thumb.... •How To Undergird Your Sales Letters And Ads With Irresistible Cause And Effect Statements That Compel People To Buy    by Mike JezekIn the next few moments, as you follow me in this revealing article,you're about to grab hold of a clever technique that'll compelmore people to respond to your ads and sales letters. This clever technique I'm referring to is called Cause and Effectstatements. And it can make your copywriting riveting and makepeople feel like buying. Here's how it works... you simply takean accepted truth, both you and your reader agree upon andlead from that into something you want your... •How To Emotionally Charge Your Sales Letters To Boost Sales by Mike JezekAre you frustrated that your sales letter isn't getting results? Do youwonder how you could make a satisfactory sales letter even better?If you said, yes to either of these questions then I invite you to readon as you will be richly rewarded. In the next few moments you aregoing to discover how to instantly amplify the selling power of yourdirect mail and web copy. Enabling you to potentially break salesrecords and outsell your competition. The solution to your lackluster results... •How To Write A Dynamite Guarantee For Your Sales Letters    by Mike JezekOk, this is going to make some of you uneasy! In my work with clients I have come across some people who were leery of going all out with their Guarantee. And that's understandable. But let me tell you this... A money-back guarantee on your offers will make your response soar. It will. And the more powerful, the more outrageous your money-back guarantee; the better your results will be! In fact, a powerful money guarantee has been shown to be a hot button in getting people to... •Triple The Response Of Your ales Letters By Harnessing The Mysterious Power Of Mind Reading Triple The Response Of Your $ales Letters By Harnessing The Mysterious Power Of Mind-Reading   by Mike JezekWant to know a clever way to instantly supercharge your sales letters? One that most of your competition doesn't even have a clue about or are just to lazy to implement. What would that mean to you? Perhaps a small fortune, or even a big one! Well, in the next few moments as you follow what I'm saying... you're about to discover exciting possibilities for you and your business as you... •How To Write A Riveting Sales Letter That Closes Sales  by: Mike Jezek How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money. Today, I'm going to show you how to take that limp sales letter and inject more money making power into it. How? You make your sales letter more riveting. And you do that by creating a thread of curiosity... •Winning Sales Letters Always Build Rapport Here s How by Mike JezekListen, wouldn't you love to have the power to influence people to listen to you, to your ideas, to your demands, maybe even give money to you? And maybe even create a loyal base of customers, fans, or friends? I know I would. So how do we go about that? One answer, my friend. Rapport. It's a technique not only used by sales superstars. Religious leaders, politicians and business leaders also use it. How do we create rapport? Here are a few methods for creating rapport: Yes... •Magnify Your Sales Letter s Potential By 50 Or More With A Technique That 95 Of Website Sales Letter s Aren t Using    by Mike JezekYou don't want your competitors to read this! Friend, in the next few moments, I'm going to go ahead and reveal to you a simple and yet, little known technique that's being neglected by 95% of the website sales letters out there. This technique when applied to your website's sales presentation can increase response. What am I talking about? I'm talking about the Lift Letter.Having a lift letter integrated with your website's main sales letter may just be the shock force that...

Articles In LimeLight

Top 10 Small Business Opportunities For Military Personnel By Candice Clem Added on Friday, May 16, 2008 Container Herb Gardens - A Great Way To Grow Herbs By Kai Hendrics Added on Friday, May 16, 2008 How To Clean And Smooth Your Polymer Clay Ooak Sculptures By J. Gurza Added on Friday, May 16, 2008 Childhood Obesity-getting Your Kids Off The Couch By Scarlett Capelli Added on Friday, May 16, 2008 Cairns Restaurants For A First Date, Valentines Day Or Someone Special By Mark Date Added on Thursday, May 15, 2008 Mobile Home Decorating By Jack Vallieres Added on Saturday, May 17, 2008 Dragon Gal Skill Stop Machine: An Unbiased Review By Brian Garvin And Jeff West Added on Wednesday, May 14, 2008