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Quick Helpful Tips for Direct Mail
by Wild Bill MontgomeryMake Your Offer Irresistible - All good copywriterswill tell you, the secret to great copy is to make itimpossible to say No!Find the Good in Everything - Rather than try to hidenegative sides to your product, try making them knownwith a positive twist.Stay Focused - Product or Audience. Keep youradvertising focused. The wider your scope, the easierit gets to lose your reader.What, Where, Why, Who or How - One of the quickest waysto grab attention, is to pose a question...
12 Thoughts for Marketing The Condensed Version
by Wild Bill Montgomery1. The Power of Words.. One and Two Word Headlines are real Attention Grabbers! Remember that your HEADLINE is the most important part of your ad. Use Power Words - For a reference list of the Best Power Words check http://www.MakingProfit.com/powerwords.html> What, Where, Why, Who or How - One of the quickest ways to grab attention, is to pose a question to your readers they can't help but answering. Use Facts - Although Power words are great eye catchers and help...
The 7 Sins of MarketingDuring my years in marketing and sales I have studied the pros and cons of
by /Wild Bill/ MontgomeryDuring my years in marketing and sales, I have studied the pros and cons ofmany-a-marketing program.What I would like to do today is give you a check list of the 7 most commonsins in marketing.What about you? How many of the following sins in marketing apply to you?#1 No, I didn't test the product market before I picked my product.This is by far the biggest mistake I see in marketing today. One I've mademyself many times over. It's down right amazing how many...
The 5 Step Marketing Check List
by /Wild Bill/ MontgomeryMarketing is sometimes referred to as the refined art of persuasion. Butactually, true marketing begins from the moment you decide to start yourbusiness. Marketing is the whole of everything you and your businesscommunicate to your customers; past, present and future. Below is myversion of a quick reference check to marketing your business.1) Your Business a) Name should be descriptive, brief and easy to remember. b) Logo should plant an unforgettable image in...
Wild Bill s Top 30 Copy Writing Principles
by /Wild Bill/1. The Right Product for the Right Target Group: Make sure that you are promoting a product that is useful and/or desirable to the audience you are targeting.2. Use Attention Getting Headlines: You web site will have or should have much useful information embedded within. Just like direct advertising, you must be sure that you have a great headline to get your reader's attention.3. Expand Headline with Lead Paragraph: Follow up the headline immediately with the first paragraph....
The Top 7 Rules of Power Copywriting
by Wild Bill MontgomeryHere are the top techniques and tricks that today's best copywriters use.Learn them well, remember them always and use them often!1) Research, Research, Research. The biggest difference between good copywriters and great copywritersis research. Before you start writing your copy, do the work. Research theproduct or service. Research your (or your clients) product or service. Moreimportantly though, research and study as many of the competitors as you canfind for which...
7 Tips For Killer Headlines
by /Wild Bill/ MontgomeryAs with good ad copy, all successful headlines are written by following andusing specific formulas. Where do you get these formulas you ask? I'll getto that in a moment. First you must have the information you need to applyto these formulas. This knowledge base is the result of passing informationcompiled and researched from past advertising campaigns, and correctlyapplying this information to the following formulas in future headlines.This passing of information is...
Copywriting Techniques for a Great Body
by Wild Bill Montgomery1) Think about your Readers When writing ad copy be sure that the average reader can easilyunderstand and relate to it. Put yourself in their place. Would youunderstand? Would you say, That's me? One way to help you write for yourreaders, is to write just as if you were saying it to their face. Addressthe reader as you in your copy. Just like a one on one conversation.Sometime take a closer look at some of the advertising around you. How manytimes do you see them using...
Top 7 Rules Broken by Newsletter Advertisers
by Wild Bill MontgomeryI write a lot of articles about copywriting and marketing on the Internet. Ihave always believed you're best at what you love to do, if you spend yourtime doing what you love. Here are what many may believe are obvious rules,but these are the 7 rules I have most often seen broken. Since I'm far..very, very far from perfect, many of these rules I have repeatedly brokenmyself as well.Knowing the rules does not necessarily mean following the rules. Read,Recite, Retain...
The Ad Writers Tip List
by /Wild Bill/ MontgomeryWhether you are a seasoned copywriter or writing your first ad, you mustunderstand and relate to How People Think, Feel and Respond.You must also know the common sense tips and tricks that will help youcreate killer ad copy.Following is a list of key elements of writing successful ads:- Appeal to the reader's emotions and instincts.- Must convince even the most hardened skeptics.- Overcome any objections the buyer may have.- Use power words that literally force...
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