bharatbhasha.com
Free Articles  >>  Religion >>  Page 27  >> 

Is Your Church Social Part 12 Facebook Stealth Church Marketing





Facebook has become the most popular social networking website on the Internet. Millions of people have a profile and most people have lots of friends. Their friends may range from family members, to people they work with, to friends from college or high school. Most of your church’s members who are on Facebook have friends who are not church members. So, how can this help you in your church marketing strategy?

The Power of a Network:

One of the best features on Facebook and probably the reason Facebook has done so well, is the News Feed feature. The way the News Feed works is that whenever a person does something on their profile, whether it’s posting pictures, saying what they are doing, or one of their friends writing on their wall, a news story is created and added to the profile’s News Feed. That story is then not only posted on that person’s profile, but it is also distributed to all of their friends. So, if you post a picture to your profile, all of your friends are instantly made aware of that. That could be tens or hundreds of people…even thousands of people (if you’re really popular). If your friends post something about the photos, then their friends are made aware of the photos. You can see how word can spread very quickly to a lot of people.

Stealth Church Marketing and Evangelism:

I’m sure by now every reader of my articles has created a Facebook Page for their church ;). And, of course, once you created your Facebook Page, you announced it at church and every one of your members who have a Facebook profile went home and immediately became a “fan” of the church. Members who weren’t on Facebook went home and created a profile so they could become a fan. Maybe that’s an overly rosy picture, but when each one of your members signed up as a fan, a news story was created on their profile and their news feed sent out a message to all their friends telling everyone that they are now a fan of your church. So, if your church has 100 members on Facebook and each of them has only 10 friends, 1000 people could have had a message come up on their Facebook profile that told them about your church. Not bad for a minute’s work. And it was done in a completely natural way.

Most people who are on Facebook live out their lives to some extent on Facebook. It’s part of the fun. People post comments about what they are doing at any given time like, “Kurt is watching his dogs destroy their new toy” or “Bob is getting his Jack Bauer on. 24 Rocks!” or they post pictures from their trip to South Dakota. With people living out their lives on Facebook, it’s completely natural for members of your church to post things related to your church and their relationship with Christ. After all, that’s part of their lives. Whether it is becoming a fan of the church, posting pictures from a church event they attended, or posting a comment how Christ is working in their lives, your members can be adding things about your church and their faith to their profile and spreading the word about Christ and your church to all their friends in a way that is not invasive. Many people are uncomfortable approaching someone directly to tell them about Christ. While that is still something we should be doing, Facebook provides a way to share our lives with Christ indirectly. It doesn’t seem like marketing or evangelism, but it is.

A Recommendation and a Sneak Peek:

In addition to the fact that this form of church marketing on Facebook is stealthy, it is also a subtle recommendation for the church as well a sneak peek into what the church is like. One of the best forms of marketing for any church or business is the recommendation of that church or business to a friend. We don’t always believe what a company or organization tells us, but if a friend tells me that he really likes a particular product, I’m much more likely to get that product. By posting positive things about their experiences in church, your members are in effect recommending the church to their friends. That can have a profound effect. Your members are also providing a window for their friends to see what your church is like. If their friends are not familiar with church or had a bad experience at a church, this can be a great way to show them what your church is like and make them feel more comfortable visiting.

It’s the secret power of Facebook for church marketing and evangelism. By encouraging your members to include their church lives on Facebook, they can be telling others about the church. More importantly, by including their life with Christ on Facebook, they can be sharing the love of Christ with their friends. After all, “You are the light of the world. A city on a hill cannot be hidden.” (Matthew 5:14)…even on Facebook.
About Author Kurt Steinbrueck :

Kurt Steinbrueck is the author of the Church Marketing Online blog. He has been Director of Marketing Services with http://Ourchurch.Com for over 5 years providing Christian search engine optimization services including services specific for church marketing solutions and private school marketing.


Article Source: http://www.bharatbhasha.com
Article Url: http://www.bharatbhasha.com/religion.php/209495


Article Added on Saturday, January 30, 2010
LD
Other Articles by Kurt Steinbrueck

Is Your Church Social Part 1 What is Social Media
You have probably heard about websites like MySpace, Facebook, and YouTube and you may even be aware of social bookmark sites like Delicious and Digg, but is your church using these social media as part of its online marketing strategy? What exactly is social media and how can your church utilize social media as part of your online marketing strategy? The Winds of Change Over the past several years the web has undergone a transformation. It used to be that the “website” was the top item on...

Is Your Church Social Part 6 Facebook It s Just So Easy
In our continuing our discussion of church marketing within Social Media, we’ve started looking at social networking websites, specifically Facebook. If you haven’t already created a profile on Facebook, either for yourself or your church, now is a good a time as any. It’s quick and it’s easy, but be warned…it’s also addictive. So How Easy Is It? You can setup a profile in Facebook for yourself in a matter of minutes. There are about 5 or 6 steps to the setup process and Facebook will walk...

Link Building For Church Marketing
If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city. Link building is needed to bring those keywords into your grasp. Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the...

Change is in the Air
One of the most important things you can do for your website is keeping it up to do date. I’ve even seen some articles include this as one of the ten commandments of a church website. It is absolutely essential for the effectiveness and value of your church’s website. Change is a part of life and our church websites need to change as well. No church website has been effective with information that is 3 years old: If you haven’t updated your church’s website in the past 6 months, then it’s...

Local SEO s Importance To Church Marketing Part 2
In first part of this two part article, “Local SEO’s Importance To Church Marketing – Part 1”, I talked a bit about what local search and local SEO is. To summarize, local search is either searching in the major search engines using local modifiers, (e.g. churches in Kansas City, MO) or searching in a local search engine like Google Maps. Local SEO are the things you can do to your website and around the web to get your site ranking well for the local search. If you want more details, check out...

Is Your Church Social Part 16 Twitter Buzzable TwitterFall And Other Twitter Related Sites
With the rapid increase in the popularity of Twitter, it seems everyone and their uncle are creating Twitter tools and Twitter related websites. Some of these tools and websites are very helpful and can be great resources, while others leave much to be desired. So what tools should you use? What sites are good resources? Buzzable: Buzzable allows you to create public or private groups either centered around a specific topic. The groups gather content from a various feeds, such as Twitter,...

Local SEO s Importance To Church Marketing Part 1
We’ve looked at what SEO (Search Engine Optimization) is, setting up your website to make it readable by the search engines and so that it tells the search engines what your website is about by targeting specific keywords. So, what is local SEO? Local SEO is optimization of your website both targeting keywords with local modifiers (e.g. churches in Trinity, FL) and with the intent of telling the search engines where your church/business/organization is in addition to what keywords are related...

10 Link Building Strategies For Church Marketing
Below is a list of link building strategies to get you started as you add link building to your church marketing strategy. It certainly isn’t an exhaustive list, but it can get you moving in the right direction and help give you ideas. The ideas are not listed in any particular order 1. Denominations and Associations: If you belong to a denomination or association of churches, make sure the main denomination/association website has a link to your church’s website. Most denominations have an...

Instant Online Church Marketing Pay Per Click
For most websites, search engines are the primary source of web traffic. Search engine optimization is great way to get visitors to your church’s website, but it takes time. If only you could pay someone to skip ahead in line. You can! Pay-per-click search marketing is a way to get in the search engines for your targeted keywords in less than 24 hrs. What is Pay-Per-Click Search Marketing? With search engine optimization you attempt to increase your rankings in the natural search results by...

Tracking and Reporting Your Church Marketing
You’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and plan your next move. Take a look Tracking and reporting are as natural to search engine optimization as weighing yourself when you’re on a diet. Yet, many people don’t track the results of their SEO...

Publishers / Webmasters
Article ID: 209495
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


132 Users Online!!
Related Articles:
Latest Articles:
 
Religion >> Top 50 Articles on Religion
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Single Domain Linux Hosting Provided By AwareIndia







Company IDS