Free Articles  >>  Psychology >>  Page 11  >> 

The Psychology of Colors in Advertising and Marketing

The Psychology of Colors in Advertising and Marketing.   by Kurt Geer

The Psychology of Colors in Advertising and Marketing.

© Kurt Geer

Are you stimulating emotions while marketing with your
business logo, stationary, business cards, brochures, signs
and with your website?

If you know it or not, colors speak very loud to our
subconscious and have a positive or negative reaction within
90 seconds. On the web you have less that 30 seconds to make
a good first impression.

Are you using the silent language of color to impress,
motivate, divert and persuade your prospects to buy from

BLACK suggests authority, power, boldness, seriousness, is
distinguishing and classic. Business wise it's great for
creating drama and is good for a background color (except on
websites, it is very hard on the eyes). It is ideal for text
on a light background. Black also implies submission and is
associated with evil.

BLUE suggests security, authority, faithfulness and dignity.
For business it suggests sanctuary and fiscal
responsibility. It is the most popular and the second most
powerful color. Blue can also be cold and depressing. People
are more productive in blue rooms.

BROWN suggests richness, politeness, helpfulness and
effectiveness. In business it suggests less important items.
Solid, reliable brown is the color of earth and is abundant
in nature. Light brown implies genuineness while dark brown
is similar to wood or leather.

GRAY suggests authority, practicality, earnestness and
creativity. Business wise it is traditional and

GREEN suggests health, fertility, freedom, freshness,
healing, tranquility and jealousy. Businesses use it to
communicate status and wealth. It is the easiest color on
the eye and can improve vision. It is a calming, refreshing

ORANGE suggests pleasure, cool, excitement, cheer,
endurance, strength and ambition. For business it is good
for highlighting information on charts and graphs.

PINK suggests femininity, gentleness, well being and
innocence. For business you must be aware of it's feminine
links and implications.

PURPLE suggests spirituality, royalty, luxury, wealth,
sophistication, authority and mournfulness. In business it
is upscale and works with artistic types. It is also
feminine and romantic. However, because it is rare in
nature, purple can appear artificial.

RED suggests excitement, strength, sex, passion, vitality,
aggressiveness and commands attention. Business wise it
associated with debt, is great for boldness and accents. The
most emotionally intense color, red stimulates a faster
heartbeat and breathing.

WHITE suggests refined, purity, devotion, contemporary and
truthfulness. For business it can be sterile and refreshing.
The best color on the web for a background color. Doctors
and nurses wear white to imply sterility.

YELLOW suggests warmth, sunshine, cheer, happiness, jealousy
deceit and cowardice. Business wise it appeals to the
intellectual types and is a good accent. Yellow enhances
concentration, hence its use for legal pads. It also speeds
metabolism. It is the most difficult color for the eye to
take in, so it can be overpowering if overused.

Green, brown, and red are the most popular food colors. Red
is often used in restaurant decorating schemes because it is
an appetite stimulant.

People respond more to non verbal cues than verbal ones.
Make sure you use the psychology of colors in all your
marketing, especially when you can't be face to face.

About Author Kurt Geer :

Kurt Geer has been helping folks online since 1999.The Internet if used properly can be aVITAL source of profits, not Instant Riches.Visit <> for more info.

Article Source:
Article Url:

Other Articles by Kurt Geer

The Almost Complete Ezine Promotion List
   by Kurt Geer Every Ezine writer knows that just publishing an ezineis not the only task that is involved in writing aGreat ezine. You must constantly search for newmaterial and ways to promote your list also.Of the 152 places compiled below, if you join a fewlists a day to promote your list, you will have a nicenumber of readers before too long. You also may meet afew good publishers along the way.Along with writing, promoting, ad swaps and findingcontent to fit each issue, ezines publisher...

?  by: Kurt Geer Many people say that working for themselves or working on Straight commission is just to 'IFFY' for them. 'I'd rather work for a company that will give me a check every week, that direct marketing stuff is just to 'IFFY' for me.' 'I couldn't quit my day job, it's just to 'IFFY' and your not guaranteed a job in 10 years. I want to work some place that will appreciate my efforts and I can retire from.' Well, if you're like me at all you'll realize that this is just our...

2 Percent Conversion Rate
by Kurt Geer Do you wonder why the industry average of conversion rates of a customer buying on web sites is only 2 percent? Have you tried to purchase anything online from some of the Big Boys? I have a feeling that it's a game with them to load all the graphics they can and slow down their sites to be the slowest loading sites on the net. Once you get the site to load they make it almost impossible and frustrating to try to purchase from them. What about the consumer who is ready to buy, if...

Are YOU Addicted to Email
Are YOU Addicted to Email?   by Kurt GeerWhen you walk into the office or house, do youhurry past the secretary or wife and go straight tothe computer to check your email for any sales?Is your better half clueless about what you are doingon the computer and calling it Roxanne or Richard?Do you shake the kids off your leg and step on the dogto get to the computer?Can't get any work done without checking your mailevery 15 minutes?Are you disappointed when your in box is empty?I'll be off in a...

Brainstorming for your Digital Information Product
by Kurt GeerHow many times have you read,Come up with your own Digital Information Product (D.I.P.)and watch the cash start to roll in?For most of us the problem lies in trying to come up withthat product or service.Wouldn't you agree?One of the reason ezines are flooded with the same ads andweb sites around the Internet are clogged with the sameproducts, WE are ALL trying to cash in on the D.I.P. Rage,without having our own products.If you have been in Internet Marketing any length of...

Publishers / Webmasters
Article ID: 22036
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

246 Users Online!!
Related Articles:
Latest Articles:
Psychology >> Top 50 Articles on Psychology
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Linux Server Hosting Provided By AwareIndia

Company IDS