Free Articles  >>  MultiMedia >> 

Are Videos SEO Friendly

Video has been established to be SEO friendly, Google Panda compliant and stay with the results displayed on the Google pages. With Google emphasizing on the long stay of the target audience, the visitors watching the video is a good way to engage. Therefore, it is time to take the video seriously, and there are five different ways that integrating videos would do to the website.

Whenever we type in a query in the search engines, the results would display results that would contain videos, images, news results and many more. The video became popular when Google launched the universal search. The video thumbnails would appear on the upper zone of the Google search engine results page. Sometimes the videos would also take the upper space of all the top organic results. This is the reason that companies are all adapting to the corporate video production. The various marketers would see how the end-users would interact with this new form of search listing and some of the results would be surprising. Forrester study in 2010 revealed that the web page with a video would be more likely to appear on the top few results. In March 2011, another company aimClear conducted a research that found that videos had a higher click rate of about 41 percent, than most other web pages that contained only content. This is the reason that all major online retailers have moved on to publish the video in large scale.

The first benefit that video provides to SEO, is that integrating it makes the page more “sticky.” Google had already stated that the method by which it gathers the search results is the amount of time that the user would spend on the web page. The higher the bounce rate or a shorter click would be seen as an indication that quality of content is low. While the longer the viewer would linger on the page, it can be identified as the page that has improved content. A well-produced video would generate longer clicks and make the page sticky. There are various studies that would back this up, and it has been found that on an average, the viewer would spend two minutes or more in a page that contains a video.

Videos help in improving the product rank in the search results. With a video, the web page has 53 times more chance of being listed in the search results even in this competitive market. It has been established that YouTube dominates the Google’s video results and other 20 percent coming from other video channels. Google likes to list all videos that contain the information. Studies back this story. It has been found that Google favors videos with informational content and therefore it enlists them. The videos that are contains saleable content do not tend to make the same mark as the informational video. Opting for the corporate video production that would contain informational content and uploading them in Youtube would deliver faster results.

The third benefit is that videos would get back links and submitting them in various video search engines would increase view and create relevant back links that would help in improving the rank in the search results. Promoting the video in various social media websites also helps generating the relevant back links.
About Author Steven Brown :

The corporate" target="_blank">>corporate video production can be extensively used for the SEO purposes. There are multiple benefits of integrating videos in the web page. To know more contact us here.

Article Source:
Article Url:

Article Added on Friday, April 18, 2014
Other Articles by Steven Brown

Benefits of Using Videos as a Marketing Tool
Corporate video production is all about the preparation of DVDs and HD videos that can be used to train, promote a brand, or market a service. Sometimes the visual media forms an effective channel to explain the usages of the product. Video production has been a boon especially in the last few years. Companies are acknowledging this trend and coming up with intuitive ideas to increase the audience. The corporate video usually targets a specific audience or serves a specific purpose in the...

Video Marketing and SEO
Finding the best path to achieve success in search engine rankings is often the cause of disagreements. However, one of the important ways to leverage the search rankings is integrating videos. We are all aware of how search engines track these social signals as a characteristic that would affect the overall ranking of the page. With the help of online videos, one can improve their overall reach and establish their social presence. With the increased number of people viewing these online...

Use of Videos to Establish Business Credibility
With the help of business videos, insightful and important information can be distributed faster and easily to a massive audience. The problem with the articles and content marketing is that it fails to commune the real emotion that the brand wants to deliver to the end-users. With the help of videos, the process is lot simpler. The best video could be used in the SEO strategy, however, it would also depend on the genre, topic, time and the effective presentation. Videos are more effective than...

Making Effective Training Videos
Since the introduction of the filmstrip projector into the classroom, the standup trainers have been using videos as the form of formal instruction. We have seen that training videos can be put to good use throughout my career of relevant video clips, points for discussion, and some conversation about what and why and comparison to that. Video often made for good conversation and could reach the affective domain when other approaches did not. But when we moved to eLearning we left a lot of that...

Integration of Video Production Brings Success
Videography is defined as the process of video production. It is the art and service of videotaping, editing and distribution of the final finished product. This can include television production, commercial video production, corporate, event videos, and special-interest home video. A video production can range in size from one solo camera operator (aka a one-man band), to a crew of two including the camera operator and a sound person, to a multiple-camera shoot requiring many...

Delivering Videos According to the Needs
Corporate videos can be defined as an audio video corporate media that is found in various video channels, high definition streaming and DVDs. The corporate videos can be found in other formats of media. Produced by the organization, corporation or business, these are intended to serve a purpose in a corporate or business-to-business environment. The viewers are also limited to a specific targeted audience. This can include services, products, as well as company promotional videos. Each company...

Implementing Effective Video Marketing Campaigns
One of the fastest growing forms of online marketing video is video marketing. The popularity is unrivalled and it is impossible for anyone with an internet connection to avoid video marketing. Friends share links to viral videos via social networking sites. Brands use video to sell their products and services, before producing further how-to videos to help buyers use their purchases. Videos start playing when you visit websites, whether you have requested them or not. Today, businesses are...

Benefits of Including Video for Promotional Purposes
Video Production or Videography is a process by which videos are created by capturing moving images and creating different combinations of the parts through live production and post-production methods. In the majority of the cases, the captured video is filmed on recorded mediums like a hard disk, video tapes, storage and which can be distributed electronically. Same as film making, the only difference lies in the fact that the images are recorded electronically rather than on film...

Choosing the best Video Production Company
Only when one uses the corporate videos as the medium for training their employees or introducing a new product in the market, they will understand its importance. If someone has never used videos, then it is the right time to avail the rewarding corporate video services to boost your business sales or for motivating your employees. In the technologic centric era, corporate videos are considered as an influential way to target both existing as well as prospective customers. Owing to the reason,...

Using Audio Visual Medium to Train Employees
Many organizations strongly emphasize on the use of training videos for their new employees. Sometimes the videos can also be used extensively to train old employees about the different business aspects and new products. The training videos can range from the safety measures, manuals, managements to even first aids. The lower level staff members are trained for their routine tasks with the help of these videos, while the higher end positions mainly have the videos on leaderships and management....

Click here to see More Articles by Steven Brown
Publishers / Webmasters
Article ID: 442849
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

138 Users Online!!
Related Articles:
Latest Articles:
MultiMedia >> Top 50 Articles on MultiMedia
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Buy Chocolates Provided By AwareIndia

Company IDS