<p align="Justify">An Idea For Multi-Level People To Consider
Let me start off by letting you know that I am NOT involved in
any MLM programs - I am only speaking from a "consumers" point
of view. This is important because I won't spend time cramming
multi-level marketing down your throat and people who are
already involved in multi-level marketing will appreciate the
opinion of the general public.
A couple of days ago when I was reading through my mail. I came
across a plan called United Dental Plan of America. Everything
sounded great and wonderful! I wanted to get involved right
away. I was ready to write a check and send in my application!
The only problem was that it was a MLM (multi-level marketing)
plan!
What's so wrong with that? Well, there are a lot of people who
don't get involved in MLM plans. It's not to say that I dislike
them - I just lack the deep down enthusiasm that's needed for
the long term in a MLM environment. Besides, I didn't want to
sell their plan to others - I just wanted to purchase the
product!
There are lots of people like this. My mother likes to order
Avon products because she likes certain things that they sell.
At 82-years of age, she has no interest in having parties at
her home or running around town trying to be a representative to
earn a car. She just wants a tube of hand cream once in awhile.
So why don't MLM businesses advertise their product and have
less emphasis on recruiting their downline? In fact, I never
see advertising for products - just the invitation to join
someone's downline. It's because most MLM organizations are set
up with "money" being the deriving force in their business.
They make more money by recruiting people into the program and
the purchase of marketing materials and sales aides. While this
is not true with all MLM companies - it is true for most of
them.
Did you ever get one of those announcements in the mail for free
tickets to a seminar that claims to set you up in business?
Have you ever attended one? Well let me tell you - the speaker
is trained to push and motivate their audience. Most people are
hit with such a sales pitch that they almost run each other
over buying the starter kit for $349.95 at the end of the
meeting. Then, when they get home they want to shoot themselves
for buying something that still doesn't put them in business.
It's sad for the average guy or gal who really just wants to
make some honest money in a business of their own.
Wouldn't it seem logical - if someone put together a catalog of
products that other people could purchase WITHOUT joining into
a MLM program? In fact, they could generate some sales for
their products instead. What holds them back from doing so? It
is the fact that the organization wants people to sell the
$349.95 package today because the $5.95 order for the product
itself doesn't make them any money?
Please understand that I'm not talking about every company out
on the market. Watkins, NuSkin, Nutrition for Life and Golden
Pride/Rawleigh each have catalogs of products you can buy
without joining their program. The only problem is that you
don't see very many ads for them. Instead you find ads that
state "Make money with me and increase your income." or "Earn a
new car within the next 24-hours!"
Back in the 1940's if you picked up a mail order magazine you
saw REAL products you could order from REAL people. If you
wanted a saw blade for your saw, you sent in a check and
ordered one. You didn't join downlines to sell the saw blades to
others in your area. Now - if you want a blade for your saw
you'd have to either wade through so much hype and bull that you
may never find one. Instead, you just rely on Montgomery Ward or
Sears.
See people - money is being lost in the regular world of mail
order simply because their are no REAL ads being run for REAL
products. Pick up a mail order tabloid and you'll see
immediately what I'm talking about. Why is everyone selling
everyone else's stuff? What happened to our individual
creativity? Most of the answer lies in the fact that so much
hype is being pushed on the general public it is ridiculous.
People come on TV and tell you that you can make millions of
dollars by running tiny little classified ads. They show you
scenes of people relaxing on their yachts and making huge bank
deposits. Society makes the mail order business world look like
something easy, carefree and non-tiring!
But perhaps, if I purchased a REAL product and loved it so much
I might be enthused enough to join the MLM concept later on down
the road. Wouldn't the ultimate goal of building a downline be
accomplished also while at the same time selling the product?
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