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Buzz Marketing Is It Word Of Mouth WOM
Some people say that they're the same - word of mouth and network marketing.
Tom Big Al Schreiter, for example, has taught for years that recommending your product or business is like recommending a restaurant - only you don't get paid when you're recommending the restaurant.
While network marketers do speak to others about their wares, the 95% drop out rate in NM tells me that the words of mouth in NM are somehow not the same. People everywhere still recommend restaurants, movies and a host...
Are We Abusing Word Of Mouth
In a piece called Ponzi, Pyramids, MLM, Ads and WOM...(WOM=Word Of Mouth), Seth Godin writes:
The next kind of pyramid scheme is certain kinds of MLM (vitamins, often)...
In this case...there's also an attractive side benefit. You get the energy bars or the web traffic or the perfume or the herbs. The product often hides the underlying structure of the business, but in particularly loud versions, it's pretty clear it's just a pyramid scheme...
Once again, most people don't like this. You...
Buying From A Network Marketer A Political Act
Is buying from a network marketer making a statement?
A dear friend of mine just finished reading the witty New York Times best seller, The Omnivore's Dilemma, by Michael Pollan.
Now is the time, she anounced. I've been looking at empty detergent bottles for months, and this book pushed me over the edge. I'm buying it from a network marketing company that markets non-toxic environmentally friendly laundry detergent instead of Whole Foods.
Instead of Whole Foods?
She is not a network...
The Gaping Gap In Network Marketing
Do you think there's a bit of an integrity crisis in Network Marketing?
Hmm.
Phone rings. The gent on the line asks my student if he's open to making some extra income.
What do you have?
If I could show you a way to make $8,000 in your first 30 days, would you be interested?
Are you doing that?
Err, no. Actually, I'm new to MLM and I hate making calls, but this is what my sponsor told me to do.
A gent sitting in one of my classes said he was running an ad that was pulling in lots of...
We Haven t Used Those People Up Yet
The challenge of success in the network marketing world is not about 'how do I change the worldview of people who are biased against me?' it's 'how do I find the people who are biased for me?' because we haven't used those people up yet.
So said Seth Godin to John Fogg in an interview last December.
Let's divide people up into three groups:
1. Biased against network marketing (mlm - multilevel marketing) 2. Biased for network marketing 3. Open, no opinion about network marketing
Anyone...
Network Marketing For Women
Here's my take how women would like to be taught to do the approach part of network marketing. And, how we'd like to be treated at the other end of a mini sales pitch. It's from the new intro to my experimental Squidoo site...
Delighted to hear your reactions in Comments below. (Coming next: The first 7 days in a Woman's Network Marketing Business.)
Network Marketing for Women is for someone who wants to market their products without hype or gimmicks. And without sounding like a high...
What Makes Network Marketing Good 2 Something Of My Own
Yes, something of my own. That's what I have always looked for, no matter what I did.
Network Marketing provided that option, and without nearly the investment that a franchise or setting up a traditional business required.
If you're like me, you thrive when you can rely on your own talents, ability and efforts and would rather get paid on that than the other alternatives, even if it doesn't make you rich. For me, it beats stressing out at a corporate job full of office politics, or anything...
Should The P G Moms Disclose They re On The Take
When a friend or co-worker tells you about a product she likes, as women do, and you then bought it too, how would you feel if you found out afterwards that she'd been paid to tell you?
Most private product talk among women is not commercial. Among men, either. Think TIVO, iPod, movies or restaurants - people refer those to each other because they love them, not because they get paid to do it.
If they did get compensated somehow, and you found out later, would you be as trusting of their...
What P G Can Learn From Network Marketing s Biggest Mistake
As a fan of P&G and someone who's been educating the Network Marketing industry for 17 years, my heart sank when I read about P&G's latest marketing tactic - bribing women to use their friendships to sell soap.
NM has created an image of an industry whose people use and abuse their friends for personal gain. P&G has just created an army of 600,000 women who are using their friends in exchange for soap and coupons.
The NM recruiters' pitch: Make money doing what you do everyday -...
On Language Women Hate
Even though the business of direct sales and network marketing is made up of 80% women, the language used in front of the room and on websites, in autoresponder emails and everything else from corporate and upline is basically male.
Business as the art of war.
Language such as We're going to explode your downline or explode or ignite your business. But men are the ones who explode things. Women don't. We tend to be the ones to pick up the pieces. We might for example replace those words with...
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