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On Language Women Hate
Even though the business of direct sales and network marketing is made up of 80% women, the language used in front of the room and on websites, in autoresponder emails and everything else from corporate and upline is basically male.
Business as the art of war.
Language such as We're going to explode your downline or explode or ignite your business. But men are the ones who explode things. Women don't. We tend to be the ones to pick up the pieces. We might for example replace those words with...
Buying From A Network Marketer A Political Act
Is buying from a network marketer making a statement?
A dear friend of mine just finished reading the witty New York Times best seller, The Omnivore's Dilemma, by Michael Pollan.
Now is the time, she anounced. I've been looking at empty detergent bottles for months, and this book pushed me over the edge. I'm buying it from a network marketing company that markets non-toxic environmentally friendly laundry detergent instead of Whole Foods.
Instead of Whole Foods?
She is not a network...
The Gaping Gap In Network Marketing
Do you think there's a bit of an integrity crisis in Network Marketing?
Hmm.
Phone rings. The gent on the line asks my student if he's open to making some extra income.
What do you have?
If I could show you a way to make $8,000 in your first 30 days, would you be interested?
Are you doing that?
Err, no. Actually, I'm new to MLM and I hate making calls, but this is what my sponsor told me to do.
A gent sitting in one of my classes said he was running an ad that was pulling in lots of...
What P G Can Learn From Network Marketing s Biggest Mistake
As a fan of P&G and someone who's been educating the Network Marketing industry for 17 years, my heart sank when I read about P&G's latest marketing tactic - bribing women to use their friendships to sell soap.
NM has created an image of an industry whose people use and abuse their friends for personal gain. P&G has just created an army of 600,000 women who are using their friends in exchange for soap and coupons.
The NM recruiters' pitch: Make money doing what you do everyday -...
Even Children s Comic Book Makers Do It
Well, in Japan, anyway.
Comic book makers for schoolgirls and boys in Japan offer different fare to boys and girls...so that BOTH groups buy those comics like crazy, not just the traditional boy market.
In their June Japanese Schoolgirl Watch, Wired magazine notes, Anyone who thinks schoolgirls and boys enjoy the same fantasies needs to bone up on shojo manga. The Japanese comics for gals are the antitheses of typical boy titles, they write.
In the series for guys, Dragon Ball Z, for...
How To Talk To A Woman
How many of you have been urged to bring your prospects to events so the top bananas can close them for you?
Does your company have a national tour coming up where they've pleaded with you to bring your best people, so the CEO or other electrifying top banana can explain everything once and for all, show them the vision, and then CLOSE all those skeptical prospects for you once and for all?
Close. Close. Close.
And we all learn that the closers are the most valuable people and get the...
We Haven t Used Those People Up Yet
The challenge of success in the network marketing world is not about 'how do I change the worldview of people who are biased against me?' it's 'how do I find the people who are biased for me?' because we haven't used those people up yet.
So said Seth Godin to John Fogg in an interview last December.
Let's divide people up into three groups:
1. Biased against network marketing (mlm - multilevel marketing) 2. Biased for network marketing 3. Open, no opinion about network marketing
Anyone...
Network Marketing Word Of Mouth Marketing
Have you heard that network marketing is word of mouth marketing?
If so, you may have heard wrong. On the surface though, it sounds right.
NM isn't pure word of mouth marketing in the way professionals use the term.
According to WOMMA (Word of Mouth Marketing Association):
Word of mouth: The act of consumers providing information to other consumers.
But WOMMA warns about 'unethical word of mouth marketing':
Shilling: Paying people to talk about (or promote) a product without disclosing...
Will NM Find Its Feminine Side Like Nike Finally Did
For Nike, reports the New York Times, women consumers, especially those who combine workouts with seeing friends after (and looking good), are at the core of the new organizational, product and marketing strategy aimed at finding ways to capture the women's sports market after years of failures..
The company has started mailing catalogs for its female apparel line, called Nikewoman, and has also begun to overhaul the nikewomen.com web site...next week, the company will open a Nikewomen store...
Honestly i Never Know What To Say
6. What do you say now when someone asks you: What do you do?
That's from the questionnaire all my students send in right after they sign up for my 3 Scripts (100 customers 100 days) telecourse. Here's a typical answer from a gent, a veteran in the business:
Honestly...I never know what to say. The Health Consultant line bores me. I'm a Network Marketer line turns my stomach. I'm a National Director with MY COMPANY NAME line is responded to by yawns, mine included.
Believe it or not, I...
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