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How Did Digital Marketing Evolve As a Marketing Tool





Digital Marketing is a concept that has taken a strong foothold and gained a reputation among its participants and users. Digital marketing would not have been possible with the help of the internet based platform like the search engine optimization, content optimization and use of different form of non internet based platform. The non internet based platform is the use of radios, SMS, MMS and other sources. The first of the developments that was made in the field of Digital Marketing was at the turn of 21st Century which set the stage for a modern and massive digital audience. Of these developments that has taken place, internet, big data and smart phones are considered the most significant developments.

The Rise of the Internet as a Platform:-

The internet as we are familiar with and are always connected to us, has a history that can be traced way back before the World Wide Web became public. The World Wide Web was actually created by Tim Berners Lee in 1989. The internet as we know it was developed way back when the seeds were sown in 1960’s. The first development came with the help of scientist Tim Berners invention of a new platform where individuals can connect and get in touch with each other through this new and radical technology. Then with the advent of the internet, as the platform became mainstream email became the go to tool for communication by which companies interacted with prospective customers about their new product and services arrivals. All this was possible because of the rise in number of the internet users. This probably was the first such instances where the digital marketing was at play. Nowadays this is known as Email marketing.

The Advent of Big Data:-

With the advancement of technology and communication, came new developments in data recording and storage technology. The rise of new technology has been at the centre stage as consumers can be monitored online and all their activities in different platforms like the selection of WebPages or the products in their carts can all be tracked and analyzed. On the basis of this analysis companies offer products and which fits their choice as well as style.
Digital Marketing has a long way to go as more of the latest technology is evolving as artificial intelligence is aiding the latest feeds by developing more personalized customized solution to embrace customers like never before.
About Author Robert Villa :

Robert is a 28-year-old professional sports person who enjoys listening to music, donating blood and drone photography. He is friendly and kind, but can also be very boring and a bit lazy.He Mostly write on Deep Web And Dark Web


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Article Added on Monday, February 3, 2020
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