What is Structured Data?
Structured Data is a term i.e simply refers to organize any data in a format that help others to better understand. For example, if you have a lot of information in your data like meetings, dates, times, people, then youâll organize them into a tabular form with rows & columns for each type of information, i.e called you are structuring the data.
Structured data briefly describe to search engines what exactly your data means. Without structured data markup, search engines can only tell what your data says, and you have to work harder to determine why itâs there. When you create a web page, it is very hard to understand a specific element for search engines. Thatâs why structured data is important for SEO in Digital marketing. Structured data allows a search engine to not only crawl your website but also it truly understand it.
There are 2 types of structured data such as,
Schema is the most commonly used approach to structured data markup for SEO purposes. Some websites use the Microformat vocabulary, it is most often for marking up product reviews or defining a physical location.
There are some types of schema with which your website makes easier and better to understand. They are reviews snippet, ratings, Q&A, breadcrumb, local business listing, logo, product (information about a product, including price, availability), site links search box, videos, etc.
For SEO purposes, the Microdata approach was originally the recommended one, but the JSON-LD approach has improved in the past few years and now it is the recommended approach.
Structured Data Markup Helper is one of the most useful Googleâs free tools to help your business started with structured data. This structured data markup tool helps and enhances Googleâs understanding of the content on your website.
Impacting structured data markup directly into your website ensures to everyone that this information is available. To do this with Googleâs Structured Data Markup Helper, submit a web page to the helper and use your mouse to âtagâ different page elements. When you are finished tagging, the structured data Markup Helper will generate sample HTML code with microdata markup or JSON-LD markup. Then you can download this code and put it into your website.
Hence, to add structured data to your pages because during indexing, we will be able to better understand what your site is about. It will help us to understand your pages better, and it leads to better ranks in some sense indirectly, because of this we can rank easier.
Article Source: https://www.bharatbhasha.com
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Article Added on Monday, December 16, 2019
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