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Facebook Messenger Marketing Strategies

Over 1.3 billion people are making use of Facebook Messenger every month, have the thought of using it for Facebook marketing come to mind? There is every possibility that you have thought of that. Fortunately, there are many ways to achieve this which include the messenger. Facebook messenger serves as one of the current marketing tools used in India and other countries of the world. You can use this by sending posts through it. Through Facebook messenger marketing, you can engage many customers as well as help them.
Why Facebook messenger
In this article, you will get to know many things about Facebook messenger chatbot and marketing. Most times, we believe social media is the major social networks like Twitter, Instagram, LinkedIn and Facebook. Our thought and believe in this miss a big part which is the messaging applications. From the report made by an agency, there are more people who use the top four messaging application: Facebook Messenger, WhatsApp, WeChat, and Viber per month than the top four social media applications: Facebook, Twitter, Instagram and LinkedIn.
Ways to use Facebook Messenger for marketing
• Content delivery
Emailing is the common approach people used to send their content to readers. It has been discovered that Facebook messenger is a better substitute for delivering content to your readers.
• Assist your followers in finding the most important content
Apart from using a Facebook messenger to send and push content to your readers or followers, you can also make use of Facebook Messenger to assist your followers to find the content themselves. There are many companies who are using Facebook messenger chatbot to assist their followers to find different articles they want to read. Some of the companies are Food Network, TechCrunch and Whole Foods Market.
Creating a chatbot that will allow your readers to search is a bit complicating than when you create a chatbot that only sends content. Some of the tools that will help you achieve this are ManyChat, ChatFuel etc. It is advisable to consider a professional chatbot development agency if you are planning for chatbot messenger marketing.
• Provide speedy customer support
This strategy can provide timely customer service support through Facebook Messenger. The moment customer put a question in the chatbox he/she will get the instant answer by the pre-formatted chatbot.
• Engaging of participants during the event

You can make use of Facebook Messenger for marketing by sending relevant information and reminders about different events people have signed up to.
• Generate high-quality sales leads
Since Facebook Messenger is the introductory stages, and a new marketing channel, it is a great platform to attract people’s attention. It can also be used to generate quality and high leads. As per HapiMorning; a known chatbot agency in India, the current response rate and conversion rate of Facebook Messenger is really high.
• Reach your target audience one-to-one
This is another Facebook Messenger marketing strategy. The Facebook News Feed is filled up with advertisements. Think of reaching many people without stress. This is possible through messenger ads. People can see your ad in their messenger mobile application home tab. Mere tapping on the ad will bring them to your Messenger conversation or website.

About Author Paripoorn Trivedi :

Entrepreneur, Independent Digital Marketing Expert & Brand Consultant

The author is a Digital Marketing expert and Brand Consultant. With years of experience in Web and Design industry, he loves to write on different subjects like digital marketing, Health and wellness, self-improvement and Money-Making Ideas.

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Article Added on Tuesday, February 12, 2019
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