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Advertising for Your Past and Current Clients





Whenever the question arises âHow much advertising are you doing for your past or current clients?â most business peopleâs answer will be âWhat is the need for advertising people I have already advertised for?â or âI spend all the advertising on my prospective clients onlyâ. But according to Ben Simkin, âIf you are not spending money or making any efforts to advertise to current or past clients, you are literally leaving tens of thousands of dollars on the table.â Read the articles to know how important it is to focus some of your advertising energies and resources on your current and past clients.

Give Importance to the Clients You Already Have

The clients you already worked with are the ones for whom you have spent your advertising money on, and they are the great source of profit and business growth. Ben Simkin shared his personal experience in increasing the business of his already existing client. The client was a dentist who has made additions to his team of dentists within his practice and found that he didnât have enough active patients. For him, Ben Simkin concentrated on those patients who had already used this dentistâs services. Initially, Ben Simkin and his team mailed 1000 letters to just half of the list of inactive patients. As a result, 160 inactive patients called the office and booked the appointment, and they made them the regular patients.

Maximizing Your Investment

In the case of the dentist, Ben Simkin and his team maximize the investment of the efforts and strategies made the patients of this dentist in the first place. What this dentist and Ben Simkin did together is just execute one strategy to be able to generate clients on demand.

Client on Demand for Business Growth

According to Ben Simkin, one canât build their business without the ability to generate clients on demand. Every businessperson should always have several strategies at the ready to be able to reach into the existing client base and generate clients on demand. When you are able to generate more clients on demand, you grow your business, which means you can

- Add profit to your business
- Afford more overhead to support your business functions
- Hire necessary employees
- Avoid any losses during slower times in terms of business growth
- Earn yourself the freedom to have time off, go traveling, and return to an ever-growing company
About Author Benjamim Simkin :

The author of this article is working in an online marketing and lead generation company. In this article, he has mentioned the views and strategies of https://www.linkedin.com/pulse/business-coaches-mastermind-groups-worth-money-den-lennie-/" target="_blank">Ben Simkin on advertising for the past and current clients. Visit http://businessnet.com.au/" target="_blank">http://businessnet.com.au/


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Article Added on Monday, June 25, 2018
LD
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The Incredible Success Story of Ben Simkin How He Cracked the Facebook Code for Business
When it comes to Facebook advertising, it is often confusing and frustrating, especially for people who are looking for new clients from it and grow their business. Ben Simkin, an esteemed Australian entrepreneur, successfully cracked the code surrounding Facebook ads and resulted in generating over $1 billion in sales from Facebook ads alone. In the past few years, organic success on Facebook has become harder for brands. With the upcoming change to its news feed, this becomes very...

Ben Simkin s Approach to Growing your Business into a Multi million Dollar Company
In addition to working on Facebook and online marketing, Ben Simkin, the leading American entrepreneur invests his time to advise businesses on how to propel their growth. He has helped businesses to get over from a loss of $500,000 to $10 million in sales within a mere 12 months. Here are the five proven approaches that can significantly grow your company towards multi-million dollar status as stated by Ben Simkin. Focus on the Results Rather than focusing wholly on your company’s...

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