bharatbhasha.com
Free Articles  >>  Marketing >> 

How much influence does package have on food marketing





Good quality packaging plays an important role in sales and distribution of food product. People will pass over from the product with poor packaging and opt the better package design. If any business doesnât change their package according to time then they are prone to lose to their competitors with the better-designed package. Being flexible to change is necessary for todayâs highly competitive market.

Influence of package

Food packaging is the main link between the product and the consumer. It has all the vital information and labels that communicate with consumers and tell product details to them. The consumer will certainly read all the details of the product and understand what they are buying. There are big brands who doesnât need much branding and their labels and packaging design are a familiar face for customers. These kinds of products can be bought without much reading because consumers trust the familiar brand.

There are incidents when popular food brands tried to change their signature logo. Most of the time it resulted in a disaster. Consumers were unable to recognise their favourite brand and most of them thought the product under new logo and design is fake. It resulted in a heavy drop in sales and many big brands lost their market share due to this mistake. These businesses tried food branding under a new logo and failed miserably.

The scenario is quite different for small food product brands. They try to perfect their logo and design and keep changing according to needs of the market. They also have a familiar logo but their packaging design keeps shifting according to the convenience of their targeted audience.

Protection of food

Food packaging should be made in a way such that they can endure the journey time till the product reaches the supermarkets. Food and beverage packaging design companies design packages which can withstand vibrations, shocks, and impacts that may occur during transportation. Any damage can affect the overall integrity of the food product. It should protect the product from outside elements like dust, liquid, moisture etc. Quality packaging will protect the food anywhere, it will highlight the food product and maintain consumerâs confidence.

Marketing of products

The best way to market food products is through package if any business doesnât have a big marketing campaign. Front logo plays a big role in the marketing of products and it is showed in advertisements across different platforms. There are companies which provide food marketing services bundled with package designing. If the product is marketed through traditional methods then logo and details will be shown through television ads and flyers. If the business opts for digital marketing option then the logo and product information will be shown on the website or digital ad copies across different web portals and search engines.

Overall, there is many roles food package plays which ultimately leads to higher sales. If a product needs to be successful then it should be packed in a convenient yet durable package which can protect food from outer sources and should be able to market the product in a better manner.
About Author Nancy Roberts :

In this article, the author is talking about the influence of package on the sales of any food products and the role food marketing services company in it.


Article Source: http://www.bharatbhasha.com
Article Url: http://www.bharatbhasha.com/marketing.php/492452


Article Added on Saturday, May 27, 2017
LD
Other Articles by Nancy Roberts

Top Food Marketing Services to Succeed in Market
Demands for processed food items have increased manifolds in the market. This is because population depending on the processed food has grown manifolds in the market these days. But, it is never easy for the nascent companies to achieve success in marketing. Consumers are looking for special quality products from to get high end health after eating. Nascent companies are facing problems in building the brand name and gain trust of the consumers in the market. This is because no food company can...

Top Strategies Essential to Boost Food Products Sale
Demands for processed food items have increased manifolds in market. More people are surviving on processed foods item in the world now. This trend is expected to increase more in future and would increasing demands hugely. To meet the rising demands of food products, numerous companies are coming up in the market. Nascent food companies are facing numerous problems in achieving success in food marketing. Numerous problems are being faced by companies in convincing consumers to go for the...

Tips for Brands to Succeed in Food Marketing
Marketing of food products has become tough and complicated for companies. Brands are facing stiff competition to reach the audience and create engagement with the consumers. The traditional marketing channels have lost their values and aren’t useful with the advent of internet marketing. It has brought a new age in the food marketing via the internet unheard earlier. Further, the globalisation is forcing companies to adopt new changes and promote the products as per the preference of...

Publishers / Webmasters
Article ID: 492452
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


90 Users Online!!
Related Articles:
Latest Articles:
 
marketing >> Top 50 Articles on marketing
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Cheap Linux Server Hosting Provided By AwareIndia







Company IDS